Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

• Prius adds Persona Series Special Edition
October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:

Prius

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius One (fleet only)

$23,015

$23,215

$200

0.87%

Prius Two

$24,000

$24,200

$200

0.83%

Prius Three

$25,565

$25,765

$200

0.78%

Prius Four

$28,235

$28,435

$200

0.71%

Prius Five

$29,805

$30,005

$200

0.67%

Prius Persona Series Special Edition

n/a

$27,130

n/a

n/a

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius v Two

$26,550

$26,650

$100

0.38%

Prius v Three

$27,315

$27,415

$100

0.37%

Prius v Five

$30,140

$30,295

$155

0.51%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee


For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius Plug-in

$32,000

$32,000

$0

0.00%

Prius Plug-in Advanced

$39,525

$39,525

$0

0.00%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee


The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
# # #

Media Contacts
Toyota Product Communications
Greg Thome – (310) 561-2875 or greg_thome@toyota.com
Moe Durand– (714) 889-9908 or maurice_durand@toyota.com

NOTE to EDITORS:

High-resolution images and B-roll are available for editorial-use only at www.toyotanewsroom.com.

Tags
2013 toyota prius prius v prius plug-in pricing

< back

Related Photos

2012 - 2015 Toyota Prius Plug-in 006
2013 - 2014 Toyota Prius Persona Special Edition 006
2013 - 2014 Toyota Prius Persona Special Edition 007
2012 - 2015 Toyota Prius Plug-in 006

2012 - 2015 Toyota Prius Plug-in 006

2012, 2013, 2014 and 2015 Toyota Prius Plug-in Hybrid
Download High Res.
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.