Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

• Prius adds Persona Series Special Edition
October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:



2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius One (fleet only)





Prius Two





Prius Three





Prius Four



Moe Durand– (714) 889-9908 or


High-resolution images and B-roll are available for editorial-use only at

< back

Related Photos

2012 - 2015 Toyota Prius Plug-in 006
2013 - 2014 Toyota Prius Persona Special Edition 006
2013 - 2014 Toyota Prius Persona Special Edition 007
2012 - 2015 Toyota Prius Plug-in 006

2012 - 2015 Toyota Prius Plug-in 006

2012, 2013, 2014 and 2015 Toyota Prius Plug-in Hybrid
Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.