Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

• Prius adds Persona Series Special Edition
October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:

Prius

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius One (fleet only)

$23,015

$23,215

$200

0.87%

Prius Two

$24,000

$24,200

$200

0.83%

Prius Three

$25,565

$25,765

$200

0.78%

Prius Four

$28,235

$28,435

$200

greg_thome@toyota.com
Moe Durand– (714) 889-9908 or maurice_durand@toyota.com

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