Toyota Sponsoring Two NASCAR Races at Richmond International Raceway in 2013

Toyota Owners 400 & ToyotaCare 250 to Highlight April 26-27, 2013 at RIR
December 03, 2012
RICHMOND, Va., (Dec. 3, 2012)—Buckling up for two days of NASCAR excitement, Toyota and Richmond International Raceway announced today multi-year race entitlements, beginning with the April 26-27, 2013 doubleheader weekend at America’s Premier Short Track. The weekend features the Toyota Owners 400 NASCAR Sprint Cup Series race and the ToyotaCare 250 NASCAR Nationwide Series race.
 
“This partnership allows us to align with a premium brand that has been supporting NASCAR for nearly a decade,” said RIR President Dennis Bickmeier. “These multi-year entitlements will allow Richmond International Raceway to continue delivering the high-quality events our fans have enjoyed for 60 years. To put on these NASCAR spectacles, we require two core ingredients: the fans and the sponsors – both of which drive our business and allow us to provide top-notch events.”
 
“Exclusive title sponsorship of the NASCAR Sprint Cup and Nationwide Races at Richmond International Raceway provides Toyota with unique opportunities in terms of activation with fans and spectators throughout the weekend," commented Keith Dahl, Toyota national manager-Engagement Marketing and Motorsports.

Toyota has a rich history at Richmond International Raceway. The auto manufacturer has seven NASCAR Sprint Cup Series wins (Kyle Busch, four; Denny Hamlin, two; Clint Bowyer, one) and five NASCAR Nationwide Series top finishes (Kyle Busch, two; Denny Hamlin, two; Kurt Busch, one), and has served as the Official Pace Car at RIR.
 
Toyota made its NASCAR debut in 2004 when it became the first new engine manufacturer to compete full-time in one of NASCAR’s top three levels of competition in more than 50 years, when it entered the NASCAR Camping World Truck Series. In 2007, Toyota entered the NASCAR Sprint Cup Series and NASCAR Nationwide Series by debuting the Camry in both series.
 
The Camry is built at Toyota manufacturing facilities in Georgetown, Ky., and Lafayette, Ind., and has been the best-selling car in America for 10 straight years, and 14 of the past 15. The 2013 NASCAR season will feature the introduction of the new 2013 Camry race car with an updated and more unique identity.
 
Tickets for the Toyota Owners 400 NASCAR Sprint Cup Series race and the ToyotaCare 250 NASCAR Nationwide Series race go on sale this Friday, Dec. 7. Please click here to purchase tickets or visit www.rir.com for additional information.

# # #

About Toyota Motor Sales, USA, Inc.
Toyota Motor Sales (TMS), USA, Inc., is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services throughout a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota directly employs over 30,000 people in the US and its investment here is currently valued at more than $18 billion.
 
For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.
Media Contacts
Aimee Turner, Richmond International Raceway, 804-513-0733, aturner@rir.com
Les Unger, Toyota Motor Sales, U.S.A., 310-291-2585, leslie_unger@toyota.com
Yolanda Zavala, Toyota Motor Sales, U.S.A., 310-561-0248, yolanda_a_zavala@toyota.com
Marc Spiegel, GolinHarris for Toyota Racing, 414-559-7700, marcspiegel@hotmail.com
Tags
2013 toyota motorsports racing nascar richmond

< back

Related Photos

Toyota and Richmond International Raceway Partnership 001
Toyota and Richmond International Raceway Partnership 002
Toyota and Richmond International Raceway Partnership 003
Toyota and Richmond International Raceway Partnership 004
Toyota and Richmond International Raceway Partnership 001

Toyota and Richmond International Raceway Partnership 001

NASCAR Announcer and Hall Of Famer Darrell Waltrip, along with Michael Waltrip Racing Co-Owner Michael Waltrip help Toyota announce a multi-year race sponsorship at Richmond International Raceway.
Download High Res.
Toyota and Richmond International Raceway Partnership 002

Toyota and Richmond International Raceway Partnership 002

The 2013 NASCAR season will feature a new 2013 Toyota Camry race car with an updated and more unique identity.
Toyota and Richmond International Raceway Partnership 003

Toyota and Richmond International Raceway Partnership 003

A 2013 Toyota Camry is introduced as the new pace car for the Toyota Owners 400 and ToyotaCare 250  NASCAR Nationwide Series.
Toyota and Richmond International Raceway Partnership 004

Toyota and Richmond International Raceway Partnership 004

On hand for the Toyota announcement (from left) is Keith Dahl, Toyota national manager-Engagement Marketing And Motorsports; Dennis Bickmeier, Richmond International Raceway president; Michael Waltrip Racing Co-Owner Michael Waltrip; and NASCAR Hall of Famer Darrell Waltrip.
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.