News Releases

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
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Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

February 05, 2016
Toyota’s global net income increased 9.2 percent during the nine-month period (April – December 2015) of the 2016 fiscal year.
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Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

February 03, 2016
NEW YORK, Feb. 3, 2016 -- Toyota Motor North America (TMNA) obtains the “Corporate Partnership Award” at the 2016 Latino M/WBE Awards Ceremony in New York City. Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group receives the award for the company’s outstanding efforts and initiatives in support of Hispanic enterprises.... more

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
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Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

Toyota and Lexus Recall Certain Land Cruiser, 4Runner, Tundra, Sequoia, LX, and GX Vehicles

Toyota and Lexus Recall Certain Land Cruiser, 4Runner, Tundra, Sequoia, LX, and GX Vehicles

February 02, 2016
TORRANCE, Calif., February 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 320,000 Model Year 2003-2006 Land Cruiser; 2004-2006 4Runner; 2005-2006 Tundra and Sequoia; 2003-2006 LX 470; and 2004-2006 GX 470 vehicles.... more

Toyota Motor Credit Corporation Reaches Voluntary Agreement with CFPB and DOJ

Toyota Motor Credit Corporation Reaches Voluntary Agreement with CFPB and DOJ

February 02, 2016
TORRANCE, Calif., Feb. 2, 2016 — With a commitment to fostering a fair and competitive auto finance lending market, Toyota Motor Credit Corporation (TMCC) today announced a voluntary agreement with the Consumer Financial Protection Bureau (CFPB) and the U.S. Department of Justice (DOJ) that addresses discretionary dealer compensation practices.  TMCC determined that a voluntary agreement was the preferred resolution of the agencies’ review, because it helps preserve consumer financing options while fairly compensating its dealer partners and upholding its commitment to fair lending practices.  TMCC is the latest of several lenders to enter into such an agreement.
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Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
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January 2016 Sales Chart

January 2016 Sales Chart

February 02, 2016

Toyota Motor Sales Posts January 2016 Results

Toyota Motor Sales Posts January 2016 Results

February 02, 2016
TORRANCE, Calif. (Feb. 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported January 2016 sales. With two fewer selling days in January of 2016, sales were up 3.3 percent on a daily selling rate (DSR) basis. Total sales volume for January was 161,283 units, a decrease of 4.7 percent from January 2015 on a volume basis.... more

Lexus International 2015 Year in Review

Lexus International 2015 Year in Review

February 01, 2016
Tokyo, Feb. 2, 2016 -- Lexus International today announced it sold approximately 652,000 vehicles globally in 2015, up 12 percent from 2014. A full year of the all new RC and NX sales, and the introductions of redesigned ES, RX, and LX models, furthered market share increases in many global markets including Japan, U.S.A., and Europe. ... more

Lexus to Compete in IMSA WeatherTech SportsCar Championship and F Performance Racing Announces Sage Karam as Driver

Lexus to Compete in IMSA WeatherTech SportsCar Championship and F Performance Racing Announces Sage Karam as Driver

January 29, 2016
TORRANCE, Calif., Jan. 29, 2016 --  Lexus and their F Performance Racing group have reached an agreement with the International Motor Sports Association to campaign the RC F GT3 in the IMSA Weather Tech SportsCar Championship. The agreement gives the Japanese Luxury automaker a presence in the GT Daytona (GTD) class race series through the 2018 season.... more

Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy

Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy

January 29, 2016
Toyota Motor Corporation (Toyota) and its subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota by way of a share exchange (expected to be completed in August 2016).... more

Lexus Recalls Certain 2016 RX 350 and RX 450h Vehicles

Lexus Recalls Certain 2016 RX 350 and RX 450h Vehicles

January 27, 2016
TORRANCE, Calif., Jan. 27, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 5,000 Model Year 2016 Lexus RX 350 and RX 450h vehicles. 
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Toyota Camry Hybrid Enforces More Law Per Gallon

Toyota Camry Hybrid Enforces More Law Per Gallon

January 21, 2016
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running only on electric power.  For a cop car, that makes it easier to sneak up on the bad guys.  These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.... more

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with  2nd Annual Donations to Historically Black Colleges and Universities

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with 2nd Annual Donations to Historically Black Colleges and Universities

January 15, 2016
TORRANCE, Calif., Jan. 15, 2016  In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services (TFS) is continuing its support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing $60,000 to five HBCUs as well as the Tom Joyner Foundation.
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Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

January 14, 2016
DETROIT, Jan. 14, 2016 – Following the reveal of the new Lexus LC 500 to the world media this week, the public gets its first look as visitors to the 2016 North American International Auto Show at Detroit’s Cobo Center see the alluring, expressively designed luxury coupe that defines a new era for the global luxury brand.... more

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

January 13, 2016
DETROIT, Jan. 13, 2016 -- Four years after winning the EyesOn Design best concept car award for the Lexus LF-LC 2+2 Hybrid Sport Coupe, Lexus has received high accolades for the production car, the all-new LC 500 luxury coupe.  The Lexus LC 500 was named 2016 EyesOn Design Award for Design Excellence – Production Car and EyesOn Design Award for Design Excellence – Interior Design at the 2016 North American International Auto Show (NAIAS) in Detroit on Tuesday, January 12.... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Time for Bill Talk

Time for Bill Talk

January 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay will speak at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12. Check out his presentation via webcast at 3:50 p.m. EST.... more

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