Scion News Releases

Scion marks its return to the 2009 SEMA Show with another impressive selection of exciting custom build cars. This year, Scion will feature seven vehicles at its exhibit.

Scion today announced the Manufacturer’s Suggested Retail Price (MSRP) for the 2010 xD five-door urban subcompact. The xD rolls into its third model year with new standard and optional audio systems and also gains standard Vehicle Stability Control (VSC).

Toyota Motor Sales, U.S.A., Inc., will launch a voluntary Safety Recall with the National Highway Traffic Safety Administration (NHTSA) involving approximately 95,700 Toyota and Scion vehicles sold in the United States. On certain 2009 and 2010 model year Toyota Corolla, Corolla Matrix, and 2008 and 2009 Scion xD vehicles all equipped with 1.8 liter engines, Toyota has determined that if the vehicle is operated in extremely low ambient temperatures, there is a possibility that condensed moisture from the positive crankcase ventilation (PCV) port may seep into the brake system vacuum port and freeze.

Toyota will begin airing national and regional television commercials today in support of the government’s Car Allowance Rebate System (CARS) by informing consumers that the Toyota family of cars and trucks has 25 models that qualify for federal rebates ranging from $3,500 to $4,500.

Scion today announced the launch of its new “Brand Manifesto” campaign, intended to engage a new youthful audience of creative influencers. Channeled through TV spots, print, online and out-of-home media, bold manifestos were created to expose Scion’s declaration for both individuality and originality.

Scion-supported Formula DRIFT driver Tanner Foust, who debuted the Papadakis Racing-built Rockstar Energy Drink Scion tC at the season opener with a third place victory, jumped onto the Formula DRIFT podium’s top spot scoring a victory this past weekend at Round 4 in Las Vegas.

Scion announced today that its final limited-production vehicle for 2009, the xD Release Series 2.0 (xD RS 2.0), will be available at dealer showrooms later this month.

Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, announced qualified College Graduates can receive a $1,000 rebate toward the purchase or lease of select new Toyota vehicles, including the Corolla, Matrix, RAV4, Camry (excludes Camry hybrid), Tacoma and Yaris and any new Scion model.

The fun-to-drive Scion tC brings youthful style and upscale refinement to the sporty subcompact segment and enters the 2010 model year with one new exterior color, Nautical Blue Metallic which replaces Blue Ribbon Metallic.

The iconic Scion xB urban utility vehicle will continue to appeal to young consumers as it receives new standard and optional audio systems for the 2010 model year.