Our Point of View

"Our Point of View" is written by Toyota associates and explores current issues in the automotive industry. From time-to-time, they will contribute posts that we hope will be of interest to the Toyota community. We encourage you to speak up, tell us what’s on your mind and say whether you agree or disagree with our posts. Thanks for visiting... and enjoy!

November 18, 2009 by Irv Miller

2010 IIHS Top Safety Pick Awards Tells Just Part of the Story

On November 18, 2009, the Insurance Institute for Highway Safety (IIHS) issued a news release headlined: “27 Winners of 2010 Top Safety Pick Award.” Within the release, IIHS states: “Missing the mark: Not a single...
November 06, 2009 by Irv Miller

Unintended Acceleration: Toyota Addresses the Issues

Recently, there has been some controversy regarding a safety recall that Toyota is undertaking. We want to take this opportunity to set the record straight with a chronology of the events of the past week.   On Friday,...
November 04, 2009 by Irv Miller

Toyota's Statement Regarding NHTSA News Release

In regard to the news release issued by the National Highway Traffic Safety Administration (NHTSA) on Wednesday, Nov. 4, Toyota offers the following response:   It was never our intention to mislead or provide inaccurate information. Toyota agrees...
October 22, 2009 by Josephine S. Cooper

Toyota Supports Economy-Wide Reductions of Greenhouse Gases

Recently, you may have seen some reports or emails critical of Toyota's membership in the U.S. Chamber of Commerce in light of the Chamber's position on reducing greenhouse gases. We want to set the record...
August 03, 2009 by Bill Kwong

Lexus HS 250h Causing Internet Buzz

The internet is buzzing with Lexus HS 250h excitement and observations, and it has been reported that the HS 250h is a Lexus version of the Toyota Prius. That is far from the truth. All...
June 11, 2009 by Bill Kwong

Hybrid Cost Analysis

We often rationalize large-ticket purchases based on price, and even more so when our pocketbooks are pinched. We see a lot of hybrid affordability comparisons these days. Here’s mine. So, let’s do the comparison. The...
May 07, 2009 by Mike Michels

Yes, Toyota Made 9/11 Contributions

It seems that email, that most ubiquitous element of modern life, can be a dangerous thing. Anyone can send e-mails that allege almost anything, that convey the most pernicious and malicious falsehoods. They hit and zap...
March 19, 2009 by Irv Miller

The Two Roads to Sustainable Mobility

Without detailing the long list of challenges currently facing the auto industry, there is one that is clearly a top priority: road building. Now, more than ever, while we are so focused on the pressing issues...
March 06, 2009 by George Borst

It’s Really About Providing Consumers the Credit They Need

Toyota Financial Services Corp. (TFSC) has been in the headlines recently. It may be stating the obvious, but this doesn’t happen too often. As Toyota’s financial unit, TFSC’s business is to provide vehicle financing to...
February 05, 2009 by Irv Miller

Irv’s Sheet: Prius Plug-In MPG Not Yet Available

You may have read a recent headline and story in Automotive News that suggested a Toyota spokesperson said that our U.S. plug-in hybrid (PHV) test vehicles have achieved, on average, about 65 mpg in testing....

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November 06, 2009

Unintended Acceleration: Toyota Addresses the Issues

Recently, there has been some controversy regarding a safety recall that Toyota is undertaking. We want to take this opportunity to set the record straight with a chronology of the events of the past week.   On Friday,...
November 04, 2009

Toyota's Statement Regarding NHTSA News Release

In regard to the news release issued by the National Highway Traffic Safety Administration (NHTSA) on Wednesday, Nov. 4, Toyota offers the following response:   It was never our intention to mislead or provide inaccurate information. Toyota agrees...
December 29, 2008

Prius Battery Change is No Big Deal

You probably know that we’ve been selling our Prius hybrid here in the U.S. since 2001. So let’s do the mileage math: At an average of 15,000 miles per year for seven years, that suggests...

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