Our Point of View

"Our Point of View" is written by Toyota associates and explores current issues in the automotive industry. From time-to-time, they will contribute posts that we hope will be of interest to the Toyota community. We encourage you to speak up, tell us what’s on your mind and say whether you agree or disagree with our posts. Thanks for visiting... and enjoy!

July 19, 2010 by Steve St. Angelo

Toyota's Been Candid on Recalls

Editor's Note: This is a letter to the editor of the New York Times setting the record straight   Re “Toyota Concedes 2 Flaws Caused Loss of Control” (Business Day, July 15):   For the last several months Toyota...
July 09, 2010 by Kristen Tabar

Change Comes From the Top

At the end of our three-day tour, our group had the opportunity to meet and interview our President Akio Toyota and Executive Vice President Shinichi Sasaki at Toyota’s Commemorative Museum of Industry and Technology.    Toyoda-san is...
July 09, 2010 by Kristen Tabar

Defeating Driver Distraction Through Technology

Driver distraction has now joined alcohol and speeding as one of the leading factors in automobile fatalities and serious injuries.  Here at Toyota, we’re putting our resources behind bringing attention to, and ultimately defeating, this...
July 09, 2010 by Kristen Tabar

The Smarter Dummy

Today our group was introduced to the THUMS Version 4, the most advanced vehicle crash test dummy ever engineered.  THUMS—which stands for Total HUman Model for Safety—is a full-scale anthropomorphic testing device, or ATD, that...
July 09, 2010 by Kristen Tabar

Anatomy of a Test Crash

Today, on the third and last day of the tour, our group arrived at Higashi-Fuji Technical Center—perhaps the world’s most advanced automotive quality and safety center —to witness a 40mph vehicle crash test. It was...
July 08, 2010 by Kristen Tabar

Putting More Boots on the Ground

Today Toyota made a major announcement that it is expanding its Product Quality Field Offices to four additional U.S. sales regions over the next year, with the newest center set to open in San Francisco...
July 08, 2010 by Kristen Tabar

Thinking Globally, Acting Locally

Today, the second day of the tour began with a presentation on Toyota’s global quality assurance operations, focused largely around the comprehensive six-point quality plan that is Akio Toyoda’s personal priority.  In broad strokes, his...
July 07, 2010 by Kristen Tabar

The Ninth Chamber

Electromagnetic Interference Laboratory Testing
Today, we also made a visit to one of Toyota’s eight electromagnetic compatibility (EMC) vehicle-level testing chambers.  The chance to show off our state-of-the-art facilities that give us the opportunity to test for a wide...
July 07, 2010 by Kristen Tabar

Watchdog Signals and Dynamometers

Vehicle Dynamometer Testing
During this first day of the tour our (still-jetlagged but wide-eyed) group has had a chance to see some of the comprehensive testing procedures Toyota performs on its vehicles. We’ve gotten a better sense of...
July 07, 2010 by Kristen Tabar

Safety and Quality R&D by the Numbers

Takeshi Uchiyamada
Toyota performs literally thousands of tests over millions of hours to enhance the technology and safety of our vehicles. During this Japan trip, our group is going to have a chance to see some of...

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July 06, 2010

Road Trip: 'The Toyota City Diaries,' A Behind-the-Scenes Look at Safety and Quality Efforts

One of the great guiding traditions here at Toyota is “genchi genbutsu”, which roughly translates into “go and see where work is done in order to gain fuller understanding.” Very much in that spirit, Toyota...
November 06, 2009

Unintended Acceleration: Toyota Addresses the Issues

Recently, there has been some controversy regarding a safety recall that Toyota is undertaking. We want to take this opportunity to set the record straight with a chronology of the events of the past week.   On Friday,...
December 29, 2008

Prius Battery Change is No Big Deal

You probably know that we’ve been selling our Prius hybrid here in the U.S. since 2001. So let’s do the mileage math: At an average of 15,000 miles per year for seven years, that suggests...

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