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<title>Toyota: Newsroom</title>
<link>http://pressroom.toyota.com/pr/tms</link>
<description><![CDATA[Newsroom news and press releases]]></description>
<copyright></copyright>
<pubDate>Fri, 06 Nov 2009 13:03:08 GMT</pubDate>
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<title>Toyota 2010 Model Year 4Runner Slated for the SCORE Baja 1000</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-2010-model-year-4runner-112117.aspx?link_page_rss=112117</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-2010-model-year-4runner-112117.aspx</guid>
<description><![CDATA[Toyota will make history by entering its 2010 Model Year Fifth Generation 4Runner in the internationally renowned SCORE Baja 1000. With over 672 miles in length and a time limit of 31 hours, the Baja 1000 is one of the toughest desert races in the world.  
<img src="http://pressroom.toyota.com/rss.ashx?id=354981" height="1" width="1" />]]></description>
<pubDate>Thu, 05 Nov 2009 16:31:37 GMT</pubDate>
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<title>Toyota Announces First Half Fiscal Year 2010 Financial Results</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-announces-first-half-fiscal-112081.aspx?link_page_rss=112081</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-announces-first-half-fiscal-112081.aspx</guid>
<description><![CDATA[TOYOTA MOTOR CORPORATION (TMC) today announced financial results for the six months ended September 30, 2009.  
<img src="http://pressroom.toyota.com/rss.ashx?id=354961" height="1" width="1" />]]></description>
<pubDate>Thu, 05 Nov 2009 03:07:17 GMT</pubDate>
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<title>Toyota to Withdraw From F1</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-to-withdraw-from-f1-112039.aspx?link_page_rss=112039</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-to-withdraw-from-f1-112039.aspx</guid>
<description><![CDATA[Toyota Motor Corporation (TMC) announces it plans to withdraw from the FIA Formula One World Championship (F1) at the end of the 2009 season. TMC, which had viewed its participation in F1 as contributing to the prosperity of automotive culture, remained dedicated to competing at the pinnacle of motor sports, even in the face of the abrupt economic changes that started last year. However, when considering TMC’s motorsports activities next year and beyond from a comprehensive midterm viewpoint reflecting the current severe economic realities, TMC decided to withdraw from F1.<img src="http://pressroom.toyota.com/rss.ashx?id=354932" height="1" width="1" />]]></description>
<pubDate>Wed, 04 Nov 2009 08:29:35 GMT</pubDate>
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<title>Ring&#160;in the&#160;Holiday Season&#160;at&#160;12th&#160;Annual&#160;GLAAD&#160;Tidings - Season's Greenings&#160;</title>
<link>http://pressroom.toyota.com/pr/tms/document/12th_Annual_GLAAD_Tidings_Press_Release.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/document/12th_Annual_GLAAD_Tidings_Press_Release.pdf</guid>
<description><![CDATA[The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, will host its 12th Annual GLAAD Tidings event: Seasons GREENings together with Honorary Chair Antonio Villaraigosa. The annual fundraiser to benefit GLAAD’s work and celebrate the holidays this year will feature live entertainment, an eco-friendly fashion show and silent auction.  Sponsored by inviting partner Lexus with presenting partners Bud Light and Nordstrom, the event will transform the private estate of Tony & Jeanne Pritzker into an eco-friendly-themed winter wonderland on November 8, 2009 from 5:30pm-9:30pm.<img src="http://pressroom.toyota.com/rss.ashx?id=354908" height="1" width="1" />]]></description>
<pubDate>Tue, 03 Nov 2009 16:20:19 GMT</pubDate>
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<title>Toyota Reports October Sales</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-reports-october-sales-111979.aspx?link_page_rss=111979</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-reports-october-sales-111979.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc., today reported October sales of 152,165 vehicles, a decrease of 3.5 percent from last October, on a daily selling rate basis. The Toyota Division posted October sales of 132,663 units, a decrease of 5.8 percent from the same period last year.  The Lexus Division reported October sales of 19,502 units, an increase of 15.5 percent over the year-ago month.<img src="http://pressroom.toyota.com/rss.ashx?id=354896" height="1" width="1" />]]></description>
<pubDate>Tue, 03 Nov 2009 10:09:12 GMT</pubDate>
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<title>Scion Vehicles: 2009 SEMA Show - Guide to Scion Cars</title>
<link>http://pressroom.toyota.com/pr/tms/scion/document/2009_SEMA_GUIDE_Scion.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/scion/document/2009_SEMA_GUIDE_Scion.pdf</guid>
<description><![CDATA[Scion marks its return to the 2009 SEMA Show with another impressive selection of exciting custom build cars. This year, Scion will feature seven vehicles at its exhibit.<img src="http://pressroom.toyota.com/rss.ashx?id=354605" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 16:00:02 GMT</pubDate>
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<title>Toyota Vehicles: Toyota/Billabong Ultimate Venza Concept</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-billabong-ultimate-venza-111877.aspx?link_page_rss=111877</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-billabong-ultimate-venza-111877.aspx</guid>
<description><![CDATA[The Toyota/Billabong Ultimate Venza makes its debut at the 2009 SEMA Show. Toyota Motor Sales, USA, Inc. teamed with Billabong and Street Image to create the perfect active sports vehicle that you could take to the beach, lake, mountains, skate park or anywhere in between and have a blast. The Ultimate Venza will be used to support top extreme athletes at future competitions.<img src="http://pressroom.toyota.com/rss.ashx?id=354573" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Prius Aerius and Aemulus</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-prius-aerius-and-aemulus-111880.aspx?link_page_rss=111880</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-prius-aerius-and-aemulus-111880.aspx</guid>
<description><![CDATA[Toyota, the worldwide leader in hybrid sales and technology, is publicly debuting two uniquely modified Prius gas-electric hybrids at the 2009 SEMA Show.  The Prius Aerius (Latin for “belonging to the air”) is a show car that integrates performance and design modifications with environmental elements, which embody the principals of sustainability.  The Prius Aemulus (meaning “envious imitation”) is a drivable close replica of the Prius Aerius that has been donated to the Environmental Media Association (EMA) for a charity auction.
<img src="http://pressroom.toyota.com/rss.ashx?id=354588" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Surfrider Camry Hybrid CNG</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-surfrider-camry-hybrid-111881.aspx?link_page_rss=111881</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-surfrider-camry-hybrid-111881.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS) U.S.A., Inc. has partnered with the Surfrider Foundation to create a specially modified Camry Hybrid fueled by compressed natural gas (CNG), reflecting Toyota involvement with environmental awareness. The Toyota Surfrider Camry Hybrid CNG and two modified Prius gas-electric hybrid vehicles are on display in the Environmental Lifestyle Zone of the Toyota vehicle display at the 2009 SEMA Show. The Prius represents Toyota’s current commitment to the environment while the Camry Hybrid CNG pushes the envelope on alternative fuel possibilities.<img src="http://pressroom.toyota.com/rss.ashx?id=354589" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Tundra Midnight Rider Tailgater by Brooks &amp;amp; Dunn</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/tundra-midnight-rider-tailgater-111882.aspx?link_page_rss=111882</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/tundra-midnight-rider-tailgater-111882.aspx</guid>
<description><![CDATA[The Midnight Rider Tundra Tailgater by Brooks & Dunn is a tribute to the legendary country music duo’s career that has spanned over 20 years.  The Tundra full-size pickup has been a sponsor of Brooks & Dunn for the past three-plus years and the Tundra Tailgater is Toyota’s way of celebrating the music duo’s upcoming 2010 farewell tour.<img src="http://pressroom.toyota.com/rss.ashx?id=354574" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Tacoma TX Package Concept</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-tx-package-concept-111883.aspx?link_page_rss=111883</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-tx-package-concept-111883.aspx</guid>
<description><![CDATA[The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years. 
<img src="http://pressroom.toyota.com/rss.ashx?id=354575" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Hard Kandy Toyota Custom Yaris</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/hard-kandy-toyota-custom-yaris-111885.aspx?link_page_rss=111885</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/hard-kandy-toyota-custom-yaris-111885.aspx</guid>
<description><![CDATA[The Toyota Yaris is known for offering its owners a stylish package, with an emphasis on value. Yaris buyers have creative spirits and when it comes to their vehicle, these owners value a balanced blend of style and feature content to reflect their own personalities.  Toyota Motor Sales, USA, Inc. including their own Toyota Corporate Accessories Department (CAD), and some key aftermarket suppliers worked together to showcase an example of how a Yaris 5-Door Liftback can be customized to enhance its youthful attitude. 
<img src="http://pressroom.toyota.com/rss.ashx?id=354576" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Tundra Hot Rod</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-tundra-hot-rod-111886.aspx?link_page_rss=111886</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-tundra-hot-rod-111886.aspx</guid>
<description><![CDATA[The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod.  Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too.  The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and ‘60s hot rod era. 
<img src="http://pressroom.toyota.com/rss.ashx?id=354572" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Lexus Vehicles: 2009 SEMA Show - Guide to Lexus Cars</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/document/2009_SEMA_MEDIA_GUIDE.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/document/2009_SEMA_MEDIA_GUIDE.pdf</guid>
<description><![CDATA[Lexus marks its return to the 2009 SEMA Show with another impressive selection of exciting custom build cars
following its official debut at the 2007 show. This year, Lexus will feature seven vehicles at its exhibit.<img src="http://pressroom.toyota.com/rss.ashx?id=354577" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Tacoma All-Terrain Gamer</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-all-terrain-gamer-111922.aspx?link_page_rss=111922</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-all-terrain-gamer-111922.aspx</guid>
<description><![CDATA[The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners.   The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.
<img src="http://pressroom.toyota.com/rss.ashx?id=354578" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: JGR/Toyota Motocross Bike Concept</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/jgr-toyota-motocross-bike-concept-111923.aspx?link_page_rss=111923</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/jgr-toyota-motocross-bike-concept-111923.aspx</guid>
<description><![CDATA[The Joe Gibbs Racing Motocross/Toyota (JGRMX/Toyota) Concept Bike is a special one-of-a-kind project built specifically for the 2009 SEMA show. The JGRMX/Toyota motocross partnership, in conjunction with the Joe Gibbs Racing Toyota NASCAR group teamed up to make the special bike a reality. The group logged more than 100 man hours on the project, and received modifications and accessories provided by 17 contributors to create a truly unique machine. The JGRMX/Toyota Concept Bike illustrates how far customizing can be taken, when combining a creative style concept with the latest in MX hardware, and some dedicated and talented technicians.
<img src="http://pressroom.toyota.com/rss.ashx?id=354579" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Nov 2009 08:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Continues Support of Cincinnati Police Department</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-continues-its-support-of-111927.aspx?link_page_rss=111927</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-continues-its-support-of-111927.aspx</guid>
<description><![CDATA[A long-time supporter of the Cincinnati Police Department, Toyota Motor Sales (TMS), U.S.A., Inc. will be helping bolster local law enforcement by providing two, new hybrid sport utility vehicles. The Cincinnati Police Department will soon be adding a pair of Highlander Hybrid SUVs, a vehicle renowned for its fuel efficiency, power and spaciousness.  
<img src="http://pressroom.toyota.com/rss.ashx?id=354554" height="1" width="1" />]]></description>
<pubDate>Fri, 30 Oct 2009 15:15:26 GMT</pubDate>
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<title>Lexus Vehicles: Lexus Presenta un Espect&#225;culo VIP con el &#201;xito Internacional Fuerza Bruta, en el Jackie Gleason Theater de Miami</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-presenta-un-espect-culo-111912.aspx?link_page_rss=111912</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-presenta-un-espect-culo-111912.aspx</guid>
<description><![CDATA[Como la marca automotriz líder en la categoría de lujo en los Estados Unidos, Lexus considera importante apoyar y alentar todas las formas de expresiones artísticas en la Comunidad Hispana. El próximo evento de la campaña vivencial e innovadora de Lexus será una noche VIP con Fuerza Bruta, en el Filmore Jackie Gleason Theater de Miami, el lunes 2 de noviembre de 2009.<img src="http://pressroom.toyota.com/rss.ashx?id=354542" height="1" width="1" />]]></description>
<pubDate>Fri, 30 Oct 2009 09:18:04 GMT</pubDate>
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<title>Lexus Vehicles: Lexus Presents a VIP Performance by the International Sensation Fuerza Bruta - Live at the Miami Jackie Gleason Theater</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-presents-a-vip-performance-111889.aspx?link_page_rss=111889</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-presents-a-vip-performance-111889.aspx</guid>
<description><![CDATA[As the leading luxury automotive brand in the United States, Lexus believes it is important to support and encourage all forms of artistic expression in the Hispanic Community. The next event in Lexus’ innovative experiential campaign is a VIP evening with Fuerza Bruta at the Filmore Jackie Gleason Theater in Miami on Monday, Nov. 2, 2009.<img src="http://pressroom.toyota.com/rss.ashx?id=354523" height="1" width="1" />]]></description>
<pubDate>Thu, 29 Oct 2009 15:59:19 GMT</pubDate>
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<title>Toyota Dealers Invest $3.3 Billion in Dealership Improvements</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-dealers-invest-3-3-billion-111851.aspx?link_page_rss=111851</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-dealers-invest-3-3-billion-111851.aspx</guid>
<description><![CDATA[While the auto market is going through one of its worst downturns in years, Toyota dealers are putting their money on the future. So far this year, Toyota dealers have invested $800 million in new facilities designed to meet the high expectations and growing needs of customers. Over the past five years, they have laid out $3.3 billion in dealership improvements and have committed another $2.2 billion in the next two years.<img src="http://pressroom.toyota.com/rss.ashx?id=354495" height="1" width="1" />]]></description>
<pubDate>Wed, 28 Oct 2009 13:04:24 GMT</pubDate>
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<title>Lexus Vehicles: Lexus Debuts Revised LS 600h L Hybrid With New Telematics Systems for 2010</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-debuts-revised-ls-600h-l-111840.aspx?link_page_rss=111840</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-debuts-revised-ls-600h-l-111840.aspx</guid>
<description><![CDATA[The Lexus LS 600h L sedan, the first vehicle to bring fuel-efficient gasoline-electric hybrid technology to the prestige luxury segment, debuts revised styling and new telematics systems for 2010. The brand’s flagship model, the LS 600h L – the “L” signifying the long-wheelbase LS platform -- provides the highest level of performance, technology and luxury in the LS line. The LS 600h L is powered by the ultra-quiet Lexus Hybrid Drive system, which was the world's first to combine a V8 gasoline engine with an all-wheel-drive (AWD) hybrid drivetrain. The LS 600h L’s combined estimated EPA fuel economy rating of 21 mpg is equal to or better than the combined fuel economy ratings of some mid-sized V6 AWD luxury sedans.<img src="http://pressroom.toyota.com/rss.ashx?id=354482" height="1" width="1" />]]></description>
<pubDate>Wed, 28 Oct 2009 09:44:13 GMT</pubDate>
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<title>Toyota Vehicles: New Prius Experience App Now Available From App Store</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/new-prius-experience-app-now-available-111754.aspx?link_page_rss=111754</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/new-prius-experience-app-now-available-111754.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, today announced The Prius Experience App is available for free from the App Store. The Prius Experience App has four modes to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.<img src="http://pressroom.toyota.com/rss.ashx?id=354408" height="1" width="1" />]]></description>
<pubDate>Mon, 26 Oct 2009 09:44:30 GMT</pubDate>
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<title>Toyota Vehicles: Toyota, Lexus Applaud “Green” Entertainment at 20th Anniversary Environmental Media Awards</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-lexus-applaud-green-entertainment-111599.aspx?link_page_rss=111599</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-lexus-applaud-green-entertainment-111599.aspx</guid>
<description><![CDATA[Toyota and Lexus are proud to be presenting sponsors of the 20th anniversary Environmental Media Awards. This star-studded gala salutes the creative teams behind music, film and television productions that raise public awareness of environmental issues by incorporating environmental messages in their work and “greening” their operations. This year’s nominees include feature films such as The Day the Earth Stood Still and TV programs such as Grey’s Anatomy and The Simpsons.<img src="http://pressroom.toyota.com/rss.ashx?id=354360" height="1" width="1" />]]></description>
<pubDate>Fri, 23 Oct 2009 07:40:41 GMT</pubDate>
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<title>Lexus Vehicles: Lexus Announces Grand Prize Winner of DriveHS.com Promotion</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-announces-grand-prize-winner-111612.aspx?link_page_rss=111612</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-announces-grand-prize-winner-111612.aspx</guid>
<description><![CDATA[From coast to coast, thousands of Lexus enthusiasts entered for a chance to win time behind the wheel of the all-new 2010 Lexus HS 250h in the DriveHS.com promotion. Mr. Michael David Valletta who resides in Pleasant View, Utah, and is currently stationed at Fort Rucker, Ala., is the Grand Prize Winner of the promotion which encouraged people to post a profile and a statement about why people should vote for them on DriveHS.com. Mr. Valletta will be living the life of luxury as he receives a one-year lease of a 2010 HS 250h, a weekend at a Fairmont Resort and a Lexus Hybrid Living gift package.<img src="http://pressroom.toyota.com/rss.ashx?id=354366" height="1" width="1" />]]></description>
<pubDate>Thu, 22 Oct 2009 14:29:00 GMT</pubDate>
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<title>Lexus Vehicles: Lexus LFA Supercar to Make North American Debut at 2009 SEMA and Los Angeles International Auto Shows</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-lfa-supercar-to-make-north-111506.aspx?link_page_rss=111506</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-lfa-supercar-to-make-north-111506.aspx</guid>
<description><![CDATA[The highly anticipated LFA supercar, which just made its global debut at the Tokyo Motor Show, will be on display for the first time in North America at two back-to-back premier venues --  the 2009 Specialty Equipment Market Association (SEMA) trade show in Las Vegas this November and the 2009 Los Angeles Auto Show in December.
<img src="http://pressroom.toyota.com/rss.ashx?id=354290" height="1" width="1" />]]></description>
<pubDate>Wed, 21 Oct 2009 07:55:00 GMT</pubDate>
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<title>Lexus Vehicles: LFA New Flagship for Lexus Performance Models</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/document/LFA_story.doc</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/document/LFA_story.doc</guid>
<description><![CDATA[The LFA marks a watershed point for Lexus – its global debut marks the spectacular arrival of a new flagship for the F portfolio of Lexus performance models. A Lexus that single-handedly creates new boundaries to redefine the supercar for the 21st Century.<img src="http://pressroom.toyota.com/rss.ashx?id=354289" height="1" width="1" />]]></description>
<pubDate>Wed, 21 Oct 2009 07:55:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota First Automotive Manufacturer to Participate in SmartGridCity Project</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-first-automotive-manufacturer-111480.aspx?link_page_rss=111480</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-first-automotive-manufacturer-111480.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc. announced today that it will place ten Prius plug-in hybrid electric vehicles (PHV) with Xcel Energy’s SmartGridCity™ project in Boulder, Colorado.  The vehicles will be the focus of an interdisciplinary research project coordinated by the University of Colorado at Boulder Renewable and Sustainable Energy Institute (RASEI), a new joint venture between the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) and the University of Colorado at Boulder.<img src="http://pressroom.toyota.com/rss.ashx?id=354250" height="1" width="1" />]]></description>
<pubDate>Tue, 20 Oct 2009 15:00:00 GMT</pubDate>
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<title>Lexus Vehicles: Lexus of Las Vegas Becomes First LEED EB Gold Certified Dealership for Lexus and Nevada</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-of-las-vegas-becomes-first-111479.aspx?link_page_rss=111479</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-of-las-vegas-becomes-first-111479.aspx</guid>
<description><![CDATA[Lexus of Las Vegas in Las Vegas, Nev., has become the first Lexus dealership and the first building in Nevada to receive Gold certification for Existing Buildings (EB) from the U.S. Green Building Council (USGBC) through its Leadership in Energy and Environment Design (LEED) program. LEED certification is based on meeting stringent evaluations in such areas as sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.
<img src="http://pressroom.toyota.com/rss.ashx?id=352907" height="1" width="1" />]]></description>
<pubDate>Tue, 20 Oct 2009 09:11:03 GMT</pubDate>
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<title>Tree Campus USA Program Going Strong in Its Second Year; Arbor Day Foundation Holding Five Tree-Planting Events to Celebrate</title>
<link>http://pressroom.toyota.com/pr/tms/tree-campus-usa-program-going-111162.aspx?link_page_rss=111162</link>
<guid>http://pressroom.toyota.com/pr/tms/tree-campus-usa-program-going-111162.aspx</guid>
<description><![CDATA[As part of its one-year anniversary celebration of the official launch of the Tree Campus USA program, the Arbor Day Foundation and Toyota will plant trees on five college campuses across the United States this fall.<img src="http://pressroom.toyota.com/rss.ashx?id=321808" height="1" width="1" />]]></description>
<pubDate>Thu, 08 Oct 2009 13:53:53 GMT</pubDate>
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<title>Manufacturing &amp; Engineering: Toyota Launches Highlander Production in Indiana</title>
<link>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-launches-highlander-production-111051.aspx?link_page_rss=111051</link>
<guid>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-launches-highlander-production-111051.aspx</guid>
<description><![CDATA[Production of the Highlander sport utility vehicle, Toyota’s 12th North American-built model, began today at the company’s plant in Princeton, Indiana. The $450 million investment is part of the adjustments Toyota began last year in order to better utilize manufacturing capacity.<img src="http://pressroom.toyota.com/rss.ashx?id=320692" height="1" width="1" />]]></description>
<pubDate>Thu, 08 Oct 2009 07:00:00 GMT</pubDate>
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<title>48 Environmental Groups Receive 2009 TogetherGreen Innovation Grants</title>
<link>http://pressroom.toyota.com/pr/tms/48-environmental-groups-receive-111075.aspx?link_page_rss=111075</link>
<guid>http://pressroom.toyota.com/pr/tms/48-environmental-groups-receive-111075.aspx</guid>
<description><![CDATA[Forty eight projects in 23 states will receive a total of $1.1 million in TogetherGreen Innovation Grants to facilitate people-powered conservation action. TogetherGreen Innovation Grants annually provide essential funding that enables environmental groups and their community partners to inspire, equip and engage people to tackle environmental problems and better their communities.<img src="http://pressroom.toyota.com/rss.ashx?id=318815" height="1" width="1" />]]></description>
<pubDate>Wed, 07 Oct 2009 11:42:00 GMT</pubDate>
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<title>Lexus Vehicles: Lexus Debuts Revised LS 460 with New Styling, Telematics</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-debuts-revised-ls-460-with-111032.aspx?link_page_rss=111032</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-debuts-revised-ls-460-with-111032.aspx</guid>
<description><![CDATA[The Lexus LS 460 flagship luxury sedans debut revised styling, new electronics and a new optional performance-tuned Sport Package for 2010.  Lexus continues to offer the LS 460 and long-wheelbase LS 460 L, both available in rear-wheel or all-wheel drive.<img src="http://pressroom.toyota.com/rss.ashx?id=315960" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 11:40:00 GMT</pubDate>
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<title>Lexus Vehicles: 2010 GS Sedans Receive Technology Updates</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/2010-lexus-gs-sedans-receive-technology-111026.aspx?link_page_rss=111026</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/2010-lexus-gs-sedans-receive-technology-111026.aspx</guid>
<description><![CDATA[The 2010 Lexus GS 350 and GS 460 deliver a unique combination of luxury and sport performance to the Lexus vehicle lineup.  Several technology enhancements continue to keep GS models at the top of their segment for 2010.<img src="http://pressroom.toyota.com/rss.ashx?id=315764" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 10:00:00 GMT</pubDate>
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<title>Lexus Vehicles: GS 450h Rides on New Wheels and Receives Exterior and Technology Enhancements for 2010</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/gs-450h-rides-on-new-wheels-and-111022.aspx?link_page_rss=111022</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/gs-450h-rides-on-new-wheels-and-111022.aspx</guid>
<description><![CDATA[The GS 450h hybrid luxury sport sedan enters the 2010 model year with stylish exterior changes. Several exclusive design features, including grille, clear taillamp covers and 18-inch alloy wheels, were updated for 2010 and add to the existing advanced technology, high performance and indulgent luxury of the rear-wheel-drive GS 450h.  Unique, blue hybrid badging is shared across the Lexus hybrid line-up and also distinguishes the GS 450h from the gas-powered GS 460 and GS 350.<img src="http://pressroom.toyota.com/rss.ashx?id=315706" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 09:30:00 GMT</pubDate>
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<title>Toyota Launches New Corporate Advertising Campaign, Focusing on Company’s Commitment “Beyond Cars”</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-launches-new-corporate-103871.aspx?link_page_rss=103871</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-launches-new-corporate-103871.aspx</guid>
<description><![CDATA[Toyota today launched a new corporate advertising campaign, highlighting the company’s commitment to the environment, the economy and local communities.  Built around the theme “Beyond Cars,” the campaign will include print and online ads, as well as a new television commercial.<img src="http://pressroom.toyota.com/rss.ashx?id=313096" height="1" width="1" />]]></description>
<pubDate>Mon, 05 Oct 2009 08:24:48 GMT</pubDate>
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<title>Toyota Reports September Sales</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-reports-september-sales-102662.aspx?link_page_rss=102662</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-reports-september-sales-102662.aspx</guid>
<description><![CDATA[TORRANCE, Calif. (October 1, 2009) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 126,015 vehicles, a decrease of 16.1 percent from last September, on a daily selling rate basis. TMS posted sales of 525,975 units in the third quarter, a 28 percent increase over the second quarter.<img src="http://pressroom.toyota.com/rss.ashx?id=303299" height="1" width="1" />]]></description>
<pubDate>Thu, 01 Oct 2009 11:15:00 GMT</pubDate>
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<title>Toyota Vehicles: 2010 Toyota Tundra Pickup Adds an Array of Enhancements</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/2010-toyota-tundra-pickup-adds-102524.aspx?link_page_rss=102524</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/2010-toyota-tundra-pickup-adds-102524.aspx</guid>
<description><![CDATA[Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine. Two new packages for 2010 include the Tundra Platinum Package and Tundra Work Truck.<img src="http://pressroom.toyota.com/rss.ashx?id=297392" height="1" width="1" />]]></description>
<pubDate>Thu, 01 Oct 2009 10:01:55 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Tacoma Remains Sales Leader in its Pickup Segment</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-remains-sales-leader-102520.aspx?link_page_rss=102520</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-tacoma-remains-sales-leader-102520.aspx</guid>
<description><![CDATA[Through 45 years of compact pickup truck heritage, Toyota has continued its sales dominance in this competitive segment with the Tacoma. Starting with the Stout in 1964, followed by the Hilux in 1969, Toyota Compact Pickup in 1976, and for the last 15 years the Tacoma, Toyota’s compact pickups have been a leader in the evolution of the compact pickup segment.<img src="http://pressroom.toyota.com/rss.ashx?id=297336" height="1" width="1" />]]></description>
<pubDate>Thu, 01 Oct 2009 09:39:22 GMT</pubDate>
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<title>Toyota Vehicles: Los Angeles Solar Flowers Bloom in Americana Display</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/los-angeles-solar-flowers-bloom-102652.aspx?link_page_rss=102652</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/los-angeles-solar-flowers-bloom-102652.aspx</guid>
<description><![CDATA[“Solar Flowers” reaching up to 18 feet high are blossoming at The Americana in Los Angeles, and not only are they good for reviving spirits, they’re good for reviving computers and cell phones too.<img src="http://pressroom.toyota.com/rss.ashx?id=303001" height="1" width="1" />]]></description>
<pubDate>Thu, 01 Oct 2009 09:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Avalon Transformed Model for Full-Size Sedans</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-avalon-transformed-the-102261.aspx?link_page_rss=102261</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-avalon-transformed-the-102261.aspx</guid>
<description><![CDATA[The Toyota Avalon, now in its third generation, established a new model for full-size sedans when the first-generation model was first introduced in 1995.  Avalon provides an exceptionally roomy and comfortable cabin – including 40.9 inches of rear legroom – but with far better driving dynamics than customers had experienced with “traditional” full-size models.<img src="http://pressroom.toyota.com/rss.ashx?id=278905" height="1" width="1" />]]></description>
<pubDate>Wed, 30 Sep 2009 15:21:00 GMT</pubDate>
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<title>Lexus Vehicles: IS Sedans Receive Technology Updates for 2010</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-is-sedans-receive-technology-98597.aspx?link_page_rss=98597</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-is-sedans-receive-technology-98597.aspx</guid>
<description><![CDATA[The well-equipped Lexus IS sedan receives technology updates for 2010 that build on the brand’s legacy of delivering state-of-art technology.<img src="http://pressroom.toyota.com/rss.ashx?id=206472" height="1" width="1" />]]></description>
<pubDate>Wed, 30 Sep 2009 09:00:00 GMT</pubDate>
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<title>Lexus Vehicles: 2010 Lexus ES 350 Debuts New Styling, Luxury Features and Electronics</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/2010-lexus-es-350-debuts-new-styling-102101.aspx?link_page_rss=102101</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/2010-lexus-es-350-debuts-new-styling-102101.aspx</guid>
<description><![CDATA[The Lexus ES 350 debuts revised styling, new luxury amenities and the all-new telematics system, Lexus Enform™ and Safety Connect™, for 2010. Newly standard rear seat-mounted side airbags bring the number of airbags in the ES 350 to 10.<img src="http://pressroom.toyota.com/rss.ashx?id=270244" height="1" width="1" />]]></description>
<pubDate>Wed, 30 Sep 2009 09:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota Camry Gains New Powertrain, New Styling for 2010</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-camry-gains-new-powertrain-102427.aspx?link_page_rss=102427</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-camry-gains-new-powertrain-102427.aspx</guid>
<description><![CDATA[The 2010 Toyota Camry and Camry Hybrid, which went on sale in March 2009, debuted revised exterior styling, a new four-cylinder powertrain and new safety, audio and convenience features. All Camry gas models are now equipped with Vehicle Stability Control (VCS) with traction control (TRAC) as standard.<img src="http://pressroom.toyota.com/rss.ashx?id=286111" height="1" width="1" />]]></description>
<pubDate>Wed, 30 Sep 2009 07:49:00 GMT</pubDate>
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<title>Scion Vehicles: Scion Announces Pricing for 2010 xD That Receives New Audio System, Vehicle Stability Control Standard</title>
<link>http://pressroom.toyota.com/pr/tms/scion/scion-xyxyxyx-95484.aspx?link_page_rss=95484</link>
<guid>http://pressroom.toyota.com/pr/tms/scion/scion-xyxyxyx-95484.aspx</guid>
<description><![CDATA[Scion today announced the Manufacturer’s Suggested Retail Price (MSRP) for the 2010 xD five-door urban subcompact. The xD rolls into its third model year with new standard and optional audio systems and also gains standard Vehicle Stability Control (VSC).<img src="http://pressroom.toyota.com/rss.ashx?id=156774" height="1" width="1" />]]></description>
<pubDate>Wed, 30 Sep 2009 01:00:00 GMT</pubDate>
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<title>Toyota Vehicles: Toyota and Lexus Carpeted / All-Weather Floor Mat Inspection, Application and Installation Instructions</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/document/Driver_s_Floor_Mat_Inspection-Installation-Application_Instructions.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/document/Driver_s_Floor_Mat_Inspection-Installation-Application_Instructions.pdf</guid>
<description><![CDATA[]]></description>
<pubDate>Tue, 29 Sep 2009 13:02:37 GMT</pubDate>
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<title>Pew Center Launches Online Resource on Corporate Energy Efficiency</title>
<link>http://pressroom.toyota.com/pr/tms/pew-center-launches-online-resource-102568.aspx?link_page_rss=102568</link>
<guid>http://pressroom.toyota.com/pr/tms/pew-center-launches-online-resource-102568.aspx</guid>
<description><![CDATA[The Pew Center on Global Climate Change today launched a new Corporate Energy Efficiency Web Portal that features a myriad of resources designed to help businesses develop new and stronger energy efficiency strategies. The Web portal is part of a larger Pew Center project to document and communicate best practices in corporate energy efficiency strategies in internal operations, supply chains, products and services, and cross-cutting issues.
<img src="http://pressroom.toyota.com/rss.ashx?id=300222" height="1" width="1" />]]></description>
<pubDate>Tue, 29 Sep 2009 12:44:34 GMT</pubDate>
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<title>Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-lexus-consumer-safety-advisory-102565.aspx?link_page_rss=102565</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-lexus-consumer-safety-advisory-102565.aspx</guid>
<description><![CDATA[Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat.  A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.
<img src="http://pressroom.toyota.com/rss.ashx?id=300374" height="1" width="1" />]]></description>
<pubDate>Tue, 29 Sep 2009 12:29:15 GMT</pubDate>
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<title>Toyota Vehicles: 2010 RAV4 Expands Availability of Sport Appearance Package, Key Safety and Convenience Features</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/2010-toyota-rav4-expands-availability-102540.aspx?link_page_rss=102540</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/2010-toyota-rav4-expands-availability-102540.aspx</guid>
<description><![CDATA[For 2010, the popular Toyota RAV4 compact sport utility vehicle expands the availability of some key, high-value features first offered on select grades for 2009. The base model now offers the backup monitor system with rear-view camera and monitor integrated into the electrochromic mirror. This feature was introduced for the Sport and Limited grades for 2009.<img src="http://pressroom.toyota.com/rss.ashx?id=297640" height="1" width="1" />]]></description>
<pubDate>Mon, 28 Sep 2009 13:51:01 GMT</pubDate>
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<title>Toyota Vehicles: All-New Third Generation Toyota Prius Raises the Bar for Hybrid Vehicles – Again</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/all-new-third-generation-toyota-102537.aspx?link_page_rss=102537</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/all-new-third-generation-toyota-102537.aspx</guid>
<description><![CDATA[Introduced in spring 2009, the all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles per gallon.<img src="http://pressroom.toyota.com/rss.ashx?id=297638" height="1" width="1" />]]></description>
<pubDate>Mon, 28 Sep 2009 13:03:13 GMT</pubDate>
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<title>Lexus and Scholastic to Award $500,000 in Grants and Scholarships</title>
<link>http://pressroom.toyota.com/pr/tms/lexus-and-scholastic-to-award-102536.aspx?link_page_rss=102536</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus-and-scholastic-to-award-102536.aspx</guid>
<description><![CDATA[Since launching in 2007, the Lexus Eco Challenge has inspired and empowered more than 8,500 middle and high school students to learn about the environment and take a stand to improve it.  From educating the community about the benefits of solar ovens to producing bio-fuel from used fast food oil, students across the country have tackled a wide range of topics and issues. Students are once again invited to participate in the third annual Lexus Eco Challenge for a chance to win part of $500,000 in grants and scholarships.<img src="http://pressroom.toyota.com/rss.ashx?id=297636" height="1" width="1" />]]></description>
<pubDate>Mon, 28 Sep 2009 12:48:21 GMT</pubDate>
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<title>Lexus Vehicles: Lexus LF-Ch Premium Compact Hybrid Concept to Make North American Debut at 2009 Los Angeles Auto Show</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-lf-ch-premium-compact-hybrid-102535.aspx?link_page_rss=102535</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-lf-ch-premium-compact-hybrid-102535.aspx</guid>
<description><![CDATA[Lexus today announced the LF-Ch compact hybrid concept, which will have its world premiere on September 15, 2009 at the Frankfurt Auto Show, will be on display for the first time in North America at the 2009 Los Angeles Auto Show in December. As the latest concept hybrid vehicle from Lexus, LF-Ch offers dramatic style, premium features, low emissions, impressive fuel economy and the performance expected of a sporty yet versatile five-door package.

<img src="http://pressroom.toyota.com/rss.ashx?id=297633" height="1" width="1" />]]></description>
<pubDate>Mon, 28 Sep 2009 12:25:38 GMT</pubDate>
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