﻿<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
<atom:link href="http://pressroom.toyota.com/pr/tms/news.xml" rel="self" type="application/rss+xml" />
<title>Toyota: Newsroom</title>
<link>http://pressroom.toyota.com/pr/tms</link>
<description><![CDATA[Newsroom news and press releases]]></description>
<copyright></copyright>
<pubDate>Tue, 09 Feb 2010 09:57:15 GMT</pubDate>
<item>
<title>Akio Toyoda: At Toyota, Working to Regain Trust</title>
<link>http://pressroom.toyota.com/pr/tms/akio-toyoda-at-toyota-working-153634.aspx?link_page_rss=153634</link>
<guid>http://pressroom.toyota.com/pr/tms/akio-toyoda-at-toyota-working-153634.aspx</guid>
<description><![CDATA[Toyota Motor Corporation President Akio Toyoda outlines the company’s plans for earning back customer trust in an op-ed in The Washington Post.<img src="http://pressroom.toyota.com/rss.ashx?id=544590" height="1" width="1" />]]></description>
<pubDate>Tue, 09 Feb 2010 09:48:17 GMT</pubDate>
</item>
<item>
<title>Toyota Announces Voluntary Recall on 2010 Model-Year Prius and 2010 Lexus HS 250h Vehicles to Update ABS Software</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-2010-prius-abs-recall-153614.aspx?link_page_rss=153614</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-2010-prius-abs-recall-153614.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall on approximately 133,000 2010 Model Year Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle’s anti-lock brake system (ABS). No other Toyota, Lexus, or Scion vehicles are involved in this recall.<img src="http://pressroom.toyota.com/rss.ashx?id=543246" height="1" width="1" />]]></description>
<pubDate>Mon, 08 Feb 2010 22:30:00 GMT</pubDate>
</item>
<item>
<title>FAQs About the 2010 Prius/2010 Lexus HS 250h/Camry Voluntary Recalls</title>
<link>http://pressroom.toyota.com/pr/tms/faqs-about-prius-recall-153624.aspx?link_page_rss=153624</link>
<guid>http://pressroom.toyota.com/pr/tms/faqs-about-prius-recall-153624.aspx</guid>
<description><![CDATA[1. What is the problem with the 2010 Prius?
The anti-lock brake system (ABS) in the 2010 model-year Prius, in normal operation, engages and disengages rapidly (many times per second) as the control system senses and reacts to tire slippage.  Some owners have reported experiencing inconsistent brake feel during slow and steady application of the brakes on rough or slick road surfaces when the anti-lock brake system (ABS) is activated in an effort to maintain tire traction. 
<img src="http://pressroom.toyota.com/rss.ashx?id=543245" height="1" width="1" />]]></description>
<pubDate>Mon, 08 Feb 2010 22:30:00 GMT</pubDate>
</item>
<item>
<title>Scion Vehicles: Scion Announces Pricing for tC Release Series 6.0, Will Debut at the 2010 Chicago Auto Show</title>
<link>http://pressroom.toyota.com/pr/tms/scion/scion-tc-rs-chicago-auto-show-152026.aspx?link_page_rss=152026</link>
<guid>http://pressroom.toyota.com/pr/tms/scion/scion-tc-rs-chicago-auto-show-152026.aspx</guid>
<description><![CDATA[Scion announced today that its latest limited-production vehicle, the 2010 tC Release Series 6.0 (tC RS 6.0), will begin arriving in dealerships in March. The tC RS 6.0 will be on display in the Scion booth at the Chicago Auto Show, February 10-21, 2010. 
<img src="http://pressroom.toyota.com/rss.ashx?id=543235" height="1" width="1" />]]></description>
<pubDate>Mon, 08 Feb 2010 14:33:00 GMT</pubDate>
</item>
<item>
<title>Toyota Motor Corporation President Akio Toyoda Announces Global Quality Task Force</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-motor-corporation-president-153566.aspx?link_page_rss=153566</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-motor-corporation-president-153566.aspx</guid>
<description><![CDATA[Toyota Motor Corporation President Akio Toyoda spoke at a press conference Feb. 5, 2010 in Nagoya.  Mr. Toyoda expressed his deep regret for the inconvenience and concern caused to our customers.  He also announced that he personally will take the lead toward improving quality around the world by establishing a global quality task force that will conduct quality improvement activities region by region. 
<img src="http://pressroom.toyota.com/rss.ashx?id=535402" height="1" width="1" />]]></description>
<pubDate>Fri, 05 Feb 2010 07:14:38 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Dealers Nationwide Have Begun Fixing Accelerator Pedals On Recalled Vehicles</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-dealers-nationwide-have-153560.aspx?link_page_rss=153560</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-dealers-nationwide-have-153560.aspx</guid>
<description><![CDATA[Toyota Motor Sales U.S.A., Inc., (TMS) today announced that Toyota dealers nationwide have received the parts, information and training they need to fix accelerator pedals in recalled Toyota Division vehicles, and that repairs on involved vehicles have begun.  The actual repair requires about 30 minutes of work.<img src="http://pressroom.toyota.com/rss.ashx?id=532691" height="1" width="1" />]]></description>
<pubDate>Fri, 05 Feb 2010 02:46:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Announces Voluntary Recall on 2010 Model-Year Prius and 2010 Lexus HS 250h Vehicles to Update ABS Software</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-consumer-safety-advisory-102572.aspx?link_page_rss=102572</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-consumer-safety-advisory-102572.aspx</guid>
<description><![CDATA[Check here for news updates and FAQs for the safety recall campaigns.<img src="http://pressroom.toyota.com/rss.ashx?id=300366" height="1" width="1" />]]></description>
<pubDate>Fri, 05 Feb 2010 02:26:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Updated Statement From Toyota Regarding Prius Brake Issue</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/updated-statement-from-toyota-153525.aspx?link_page_rss=153525</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/updated-statement-from-toyota-153525.aspx</guid>
<description><![CDATA[Toyota is aware that NHTSA has opened a Preliminary Evaluation centered on owner complaints of a braking issue with the 2010 model year Prius. Toyota will cooperate fully with NHTSA’s investigation.<img src="http://pressroom.toyota.com/rss.ashx?id=532653" height="1" width="1" />]]></description>
<pubDate>Thu, 04 Feb 2010 11:18:07 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Statement From Toyota Regarding Prius Brake Issue</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/statement-from-toyota-regarding-153515.aspx?link_page_rss=153515</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/statement-from-toyota-regarding-153515.aspx</guid>
<description><![CDATA[Toyota is aware of NHTSA’s intention to begin a Preliminary Evaluation centered on owner complaints of a braking issue with the 2010 model year Prius.  Toyota will cooperate fully with NHTSA’s investigation.<img src="http://pressroom.toyota.com/rss.ashx?id=532638" height="1" width="1" />]]></description>
<pubDate>Thu, 04 Feb 2010 09:09:07 GMT</pubDate>
</item>
<item>
<title>Toyota Announces Third-quarter Financial Results</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-announces-third-quarter-153505.aspx?link_page_rss=153505</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-announces-third-quarter-153505.aspx</guid>
<description><![CDATA[TOYOTA MOTOR CORPORATION (TMC) today announced financial results for the third quarter ended December 31, 2009.
<img src="http://pressroom.toyota.com/rss.ashx?id=532614" height="1" width="1" />]]></description>
<pubDate>Thu, 04 Feb 2010 04:17:28 GMT</pubDate>
</item>
<item>
<title>Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls</title>
<link>http://pressroom.toyota.com/pr/tms/customer-faqs-regarding-the-sticking-153495.aspx?link_page_rss=153495</link>
<guid>http://pressroom.toyota.com/pr/tms/customer-faqs-regarding-the-sticking-153495.aspx</guid>
<description><![CDATA[Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).<img src="http://pressroom.toyota.com/rss.ashx?id=530068" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Feb 2010 17:20:26 GMT</pubDate>
</item>
<item>
<title>Toyota Statement on Comments by Transportation Secretary LaHood on Feb. 3, 2010</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-statement-on-comments-by-153449.aspx?link_page_rss=153449</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-statement-on-comments-by-153449.aspx</guid>
<description><![CDATA[We appreciate Secretary LaHood’s clarification of his remarks today about Toyota’s recall for sticking accelerator pedals. We want to make sure our customers understand that this situation is rare and generally does not occur suddenly. In the rare instances where it does occur, the vehicle can be controlled with firm and steady application of the brakes.
Our message to Toyota owners is this – if you experience any issues with your accelerator pedal, please contact your dealer without delay. If you are not experiencing any issues with your pedal, we are confident that your vehicle is safe to drive.
Nothing is more important to Toyota than the safety and reliability of the vehicles our customers drive. Our entire organization of 172,000 North American employees and dealership personnel is working around the clock to fix the accelerator pedals for our customers.<img src="http://pressroom.toyota.com/rss.ashx?id=530015" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Feb 2010 09:45:47 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Statement Regarding 2010 Model Year Toyota Prius Inconsistent Brake Feeling</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/statement-regarding-2010-model-153453.aspx?link_page_rss=153453</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/statement-regarding-2010-model-153453.aspx</guid>
<description><![CDATA[In certain 2010 model year Prius vehicles, Toyota has received reports that some customers have experienced inconsistent brake feel when the vehicle is driven over potholes, bumps or slippery road surfaces.
Toyota is currently in the process of confirming these reports and investigating the vehicle driving conditions under which the reported phenomenon occurs. It would be premature to comment until the investigation has been completed.<img src="http://pressroom.toyota.com/rss.ashx?id=530019" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Feb 2010 09:45:30 GMT</pubDate>
</item>
<item>
<title>Toyota Update</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-update-153407.aspx?link_page_rss=153407</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-update-153407.aspx</guid>
<description><![CDATA[Nothing is more important to us than the safety and reliability of the vehicles our customers drive.  Since these issues first came to our attention, we have understood that the soonest possible action would be in the best interests of our customers and have acted accordingly.  We are very grateful for the advice of all the government agencies involved and feel that through our handling of the recall we have a chance to regain the trust of our customers.  We will continue to cooperate fully with NHTSA on all vehicle safety issues.<img src="http://pressroom.toyota.com/rss.ashx?id=526983" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Feb 2010 12:30:00 GMT</pubDate>
</item>
<item>
<title>Toyota Reports January Sales</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-reports-january-sales-153392.aspx?link_page_rss=153392</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-reports-january-sales-153392.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales of 98,796 vehicles, a decrease of 8.7 percent over last January, on a daily selling rate basis.<img src="http://pressroom.toyota.com/rss.ashx?id=526966" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Feb 2010 10:45:00 GMT</pubDate>
</item>
<item>
<title>January 2010 Sales Chart</title>
<link>http://pressroom.toyota.com/pr/tms/document/January_2010_Sales_Chart.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/document/January_2010_Sales_Chart.pdf</guid>
<description><![CDATA[]]></description>
<pubDate>Tue, 02 Feb 2010 10:43:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Talks to Customers About the Sticking Pedal Issue</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-talks-to-customers-about-153320.aspx?link_page_rss=153320</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-talks-to-customers-about-153320.aspx</guid>
<description><![CDATA[Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".<img src="http://pressroom.toyota.com/rss.ashx?id=524224" height="1" width="1" />]]></description>
<pubDate>Mon, 01 Feb 2010 06:17:56 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-announces-comprehensive-153311.aspx?link_page_rss=153311</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-announces-comprehensive-153311.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.<img src="http://pressroom.toyota.com/rss.ashx?id=522132" height="1" width="1" />]]></description>
<pubDate>Mon, 01 Feb 2010 03:30:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-answers-customer-questions-153312.aspx?link_page_rss=153312</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-answers-customer-questions-153312.aspx</guid>
<description><![CDATA[Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).<img src="http://pressroom.toyota.com/rss.ashx?id=522140" height="1" width="1" />]]></description>
<pubDate>Mon, 01 Feb 2010 03:30:00 GMT</pubDate>
</item>
<item>
<title>Toyota Update Statement</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-update-statement-153306.aspx?link_page_rss=153306</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-update-statement-153306.aspx</guid>
<description><![CDATA[Regarding reports that the National Highway Traffic Safety Administration (NHTSA) has "approved" a plan for our pedal recall; it is Toyota’s understanding that NHTSA does not officially approve recall remedies. We have reviewed our plan with NHTSA and are finalizing details, which we will announce soon. 
<img src="http://pressroom.toyota.com/rss.ashx?id=518866" height="1" width="1" />]]></description>
<pubDate>Sat, 30 Jan 2010 15:42:58 GMT</pubDate>
</item>
<item>
<title>Update On Pedal Recall</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-responds-to-associated-153295.aspx?link_page_rss=153295</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-responds-to-associated-153295.aspx</guid>
<description><![CDATA[Our highest priority is to fix the accelerator pedal problems for our existing customers, and our pedal supplier is starting to ship newly designed pedals to dealers to meet the most immediate needs.  One of the main reasons we are stopping production next week is to make more of the new pedals available to dealers right away.  But at the same time, we are continuing to test effective pedal modifications for existing vehicles on the road that will be available to our customers quickly.  We expect to announce a comprehensive remedy program for all affected customers and new vehicles soon.<img src="http://pressroom.toyota.com/rss.ashx?id=518339" height="1" width="1" />]]></description>
<pubDate>Fri, 29 Jan 2010 14:41:00 GMT</pubDate>
</item>
<item>
<title>Toyota Answers Questions About the Sticking Accelerator Pedal Recall</title>
<link>http://pressroom.toyota.com/pr/tms/xxxxx-153289.aspx?link_page_rss=153289</link>
<guid>http://pressroom.toyota.com/pr/tms/xxxxx-153289.aspx</guid>
<description><![CDATA[Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).
<img src="http://pressroom.toyota.com/rss.ashx?id=518325" height="1" width="1" />]]></description>
<pubDate>Fri, 29 Jan 2010 13:25:51 GMT</pubDate>
</item>
<item>
<title>Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-motor-europe-announces-153272.aspx?link_page_rss=153272</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-motor-europe-announces-153272.aspx</guid>
<description><![CDATA[Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.<img src="http://pressroom.toyota.com/rss.ashx?id=518312" height="1" width="1" />]]></description>
<pubDate>Fri, 29 Jan 2010 11:56:49 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Update Regarding Recalls</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-update-regarding-recalls-153243.aspx?link_page_rss=153243</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-update-regarding-recalls-153243.aspx</guid>
<description><![CDATA[Nothing is more important to Toyota than doing the right thing for our customers -- and restoring their confidence in the safety of our vehicles.  We deeply regret the concern that our recalls are causing for our loyal customers, and we are making an all-out effort to develop and implement effective remedies as quickly as we can.   Our highest priority is to fix the accelerator pedal problems for our existing customers.<img src="http://pressroom.toyota.com/rss.ashx?id=518278" height="1" width="1" />]]></description>
<pubDate>Thu, 28 Jan 2010 17:00:00 GMT</pubDate>
</item>
<item>
<title>Manufacturing &amp; Engineering: Statement from Toyota on Supplier CTS</title>
<link>http://pressroom.toyota.com/pr/tms/manufacturing/statement-from-toyota-on-supplier-153203.aspx?link_page_rss=153203</link>
<guid>http://pressroom.toyota.com/pr/tms/manufacturing/statement-from-toyota-on-supplier-153203.aspx</guid>
<description><![CDATA[Toyota Motor Engineering & Manufacturing North America (TEMA) has been working closely with supplier CTS on a revised design that effectively remedies the problem associated with accelerator pedals. Pedals featuring the revised design are now in full production at CTS to support Toyota’s needs. Meanwhile, we are also working with them to test effective modifications to existing pedals in the field that will be rolled out as quickly as possible.
<img src="http://pressroom.toyota.com/rss.ashx?id=518233" height="1" width="1" />]]></description>
<pubDate>Thu, 28 Jan 2010 08:15:14 GMT</pubDate>
</item>
<item>
<title>Manufacturing &amp; Engineering: Toyota Begins Production of Third-Generation Sienna at Indiana Plant</title>
<link>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-begins-production-of-third-151480.aspx?link_page_rss=151480</link>
<guid>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-begins-production-of-third-151480.aspx</guid>
<description><![CDATA[Production of the all-new 2011 Sienna minivan is underway at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind. Fully redesigned to meet the needs of consumers, the new Sienna was styled at Toyota’s Calty Design Research Center in Newport Beach, Calif., and developed at the Toyota Technical Center in Ann Arbor, Mich.<img src="http://pressroom.toyota.com/rss.ashx?id=502800" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Jan 2010 12:00:00 GMT</pubDate>
</item>
<item>
<title>Lexus Vehicles: Joe Bacal Survives First-Corner Hit to Win Laughlin Desert Challenge</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/joe-bacal-survives-first-corner-152019.aspx?link_page_rss=152019</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/joe-bacal-survives-first-corner-152019.aspx</guid>
<description><![CDATA[In a heart-stopping beginning to his second year in off-road racing, Joe Bacal put his Lexus LX 570 ahead of his closest class rival as they raced flat out to the first corner at the SCORE Laughlin Desert Challenge 2010 season opener on Saturday, only to feel the full force of competition slam into him as he headed for the apex. Rival competitor Justin Matney left a major wound in Bacal’s Lexus as he pushed his way through, but the adrenaline-fired Bacal re-passed Matney shortly after and was never headed again en route to another Stock Full-class victory this past weekend.<img src="http://pressroom.toyota.com/rss.ashx?id=499860" height="1" width="1" />]]></description>
<pubDate>Tue, 19 Jan 2010 10:02:33 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Wins Top Honors in Polk Automotive Loyalty Awards</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/document/MY09_Polk_Loyalty_Awards_PR_FINAL.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/document/MY09_Polk_Loyalty_Awards_PR_FINAL.pdf</guid>
<description><![CDATA[Toyota took top honors in R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards, ranking number one in Overall Loyalty to Manufacturer, indicative of the manufacturer’s ability to retain previous customers. Toyota also won top honors in the Mid/Full-Size Car and Mid/Full-Size SUV categories for the Toyota Prius and Lexus RX respectively, and received the new award for brand loyalty among Asian American consumers.<img src="http://pressroom.toyota.com/rss.ashx?id=480649" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Jan 2010 17:31:00 GMT</pubDate>
</item>
<item>
<title>2010 Automotive News World Congress</title>
<link>http://pressroom.toyota.com/pr/tms/2010-automotive-news-world-congress-151349.aspx?link_page_rss=151349</link>
<guid>http://pressroom.toyota.com/pr/tms/2010-automotive-news-world-congress-151349.aspx</guid>
<description><![CDATA[Yoshi Inaba, Chairman and CEO of Toyota Motor Sales USA, talks about Toyota's future at the Automotive News World Congress.<img src="http://pressroom.toyota.com/rss.ashx?id=480645" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Jan 2010 15:55:04 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Fuel Cell Vehicle Demonstration Program Expands</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-fuel-cell-vehicle-demonstration-151146.aspx?link_page_rss=151146</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-fuel-cell-vehicle-demonstration-151146.aspx</guid>
<description><![CDATA[Toyota Motor Sales, USA, Inc. announced today that more than 100 Toyota Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) vehicles will be placed in a nationwide demonstration program over the next three years. 
<img src="http://pressroom.toyota.com/rss.ashx?id=477479" height="1" width="1" />]]></description>
<pubDate>Mon, 11 Jan 2010 07:20:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-unveils-compact-dedicated-151199.aspx?link_page_rss=151199</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-unveils-compact-dedicated-151199.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit.  The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.
<img src="http://pressroom.toyota.com/rss.ashx?id=477476" height="1" width="1" />]]></description>
<pubDate>Mon, 11 Jan 2010 07:04:50 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Debuts New Auto Access Seat for Third-Generation 2011 Sienna at North American International Auto Show</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-debuts-new-auto-access-150589.aspx?link_page_rss=150589</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-debuts-new-auto-access-150589.aspx</guid>
<description><![CDATA[Toyota will display an innovative Auto Access Seat, designed for use in the all-new 2011 Toyota Sienna minivan, for the first time at the 2010 North American International Auto Show in Detroit.<img src="http://pressroom.toyota.com/rss.ashx?id=477473" height="1" width="1" />]]></description>
<pubDate>Mon, 11 Jan 2010 06:00:00 GMT</pubDate>
</item>
<item>
<title>Programa nacional de educaci&#243;n familiar develado en tres escuelas en Louisville</title>
<link>http://pressroom.toyota.com/pr/tms/programa-nacional-de-educaci-n-150557.aspx?link_page_rss=150557</link>
<guid>http://pressroom.toyota.com/pr/tms/programa-nacional-de-educaci-n-150557.aspx</guid>
<description><![CDATA[Subvención de $600.000 consigue mejorar conocimientos lingüísticos de familias hispanas e inmigrantes de otros orígenes 
<img src="http://pressroom.toyota.com/rss.ashx?id=467436" height="1" width="1" />]]></description>
<pubDate>Thu, 07 Jan 2010 06:46:37 GMT</pubDate>
</item>
<item>
<title>Lexus Vehicles: Lexus 2010 HS 250h Receives Five Star Rating for Crash Tests</title>
<link>http://pressroom.toyota.com/pr/tms/lexus/lexus-2010-hs-250h-receives-five-150543.aspx?link_page_rss=150543</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus/lexus-2010-hs-250h-receives-five-150543.aspx</guid>
<description><![CDATA[The National Highway Traffic Safety Administration (NHTSA) awarded the Lexus 2010 HS 250h, the world’s first dedicated luxury hybrid, a rating of five out of five stars for both front impact for the driver and right front passenger positions and side impact for the driver and left rear passenger positions.<img src="http://pressroom.toyota.com/rss.ashx?id=464958" height="1" width="1" />]]></description>
<pubDate>Wed, 06 Jan 2010 15:27:50 GMT</pubDate>
</item>
<item>
<title>Lexus and Scholastic Announce First Round of Winners in the 2009-2010 Lexus Eco Challenge</title>
<link>http://pressroom.toyota.com/pr/tms/lexus-and-scholastic-announce-150522.aspx?link_page_rss=150522</link>
<guid>http://pressroom.toyota.com/pr/tms/lexus-and-scholastic-announce-150522.aspx</guid>
<description><![CDATA[Sixteen middle and high schools from 12 states have been named winners in the first round of the third annual Lexus Eco Challenge, an educational program and contest that empowers young people to make a positive difference for the environment.  Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.<img src="http://pressroom.toyota.com/rss.ashx?id=464935" height="1" width="1" />]]></description>
<pubDate>Wed, 06 Jan 2010 08:40:13 GMT</pubDate>
</item>
<item>
<title>Toyota Reports December and 2009 Sales</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-reports-december-and-2009-150487.aspx?link_page_rss=150487</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-reports-december-and-2009-150487.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc., today reported December sales results of 187,860 units, an increase of 22.9 percent over the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 28 selling days in December 2009, compared to 26 selling days in December 2008, TMS sales were up 32.3 percent for the month, compared to the same period last year.<img src="http://pressroom.toyota.com/rss.ashx?id=462324" height="1" width="1" />]]></description>
<pubDate>Tue, 05 Jan 2010 11:31:00 GMT</pubDate>
</item>
<item>
<title>December 2009 Sales Chart</title>
<link>http://pressroom.toyota.com/pr/tms/document/December_2009_PR_Sales_Chart.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/document/December_2009_PR_Sales_Chart.pdf</guid>
<description><![CDATA[]]></description>
<pubDate>Tue, 05 Jan 2010 11:30:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Unveils Concept Version of New Compact Car for India</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/document/100105_Toyota_Unveils_New_Compact_Concept_Car_Etios_at_Ne_.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/document/100105_Toyota_Unveils_New_Compact_Concept_Car_Etios_at_Ne_.pdf</guid>
<description><![CDATA[Toyota Motoro Corporation announces its production and sales subsidiary in India unveiled today—under the banner: “World First, India First”—a concept version of the “Etios,” a compact car newly developed specifically for the Indian market.<img src="http://pressroom.toyota.com/rss.ashx?id=462317" height="1" width="1" />]]></description>
<pubDate>Tue, 05 Jan 2010 08:41:06 GMT</pubDate>
</item>
<item>
<title>Scion Vehicles: Scion Helps Military Parents Deliver Gifts to Their Children This Holiday Season</title>
<link>http://pressroom.toyota.com/pr/tms/scion/scion-helps-military-parents-deliver-150217.aspx?link_page_rss=150217</link>
<guid>http://pressroom.toyota.com/pr/tms/scion/scion-helps-military-parents-deliver-150217.aspx</guid>
<description><![CDATA[In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched a special holiday toy program which helps servicemen and women currently deployed overseas to send their children a miniature die cast or plush tC at no cost, along with a personalized message from the service member.<img src="http://pressroom.toyota.com/rss.ashx?id=431461" height="1" width="1" />]]></description>
<pubDate>Thu, 24 Dec 2009 10:43:40 GMT</pubDate>
</item>
<item>
<title>Manufacturing &amp; Engineering: Toyota’s Indiana Plant Turns the Corner, Preps for New Sienna</title>
<link>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-s-indiana-plant-turns-the-150161.aspx?link_page_rss=150161</link>
<guid>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-s-indiana-plant-turns-the-150161.aspx</guid>
<description><![CDATA[As Toyota’s Indiana plant prepares to build the third generation Sienna minivan beginning in January, the facility’s 4,200 team members are confident that improvements they made during the economic downturn will assure a successful launch.
Already grappling with the sales impact of escalating gas prices following Hurricane Katrina, the nine-year-old plant faced an uncertain future when the banking and housing crisis brought the economy to its knees and the auto industry with it.<img src="http://pressroom.toyota.com/rss.ashx?id=422515" height="1" width="1" />]]></description>
<pubDate>Mon, 21 Dec 2009 16:47:01 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota Introduces All-New 2011 Toyota Sienna Minivan</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-introduces-all-new-2011-150102.aspx?link_page_rss=150102</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-introduces-all-new-2011-150102.aspx</guid>
<description><![CDATA[DANA POINT, Calif. - -Since 1997 the Toyota Sienna has been well known as a transportation solution for moving people and cargo comfortably and efficiently.  The all-new third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads.  
The 2011 Sienna has been completely redesigned to handle these needs as it shifts to a more expressive and dynamic vehicle with a stronger profile, high shoulder character and responsive handling.  With state-of the art features and rewarding driving dynamics, it is a vehicle that current minivan, passenger car and sport utility vehicle owners will find satisfying to drive.  Sienna will offer new models, including a sporty SE and a four-cylinder powertrain, as it continues to be the only minivan with an all-wheel-drive option.<img src="http://pressroom.toyota.com/rss.ashx?id=413733" height="1" width="1" />]]></description>
<pubDate>Fri, 18 Dec 2009 08:57:58 GMT</pubDate>
</item>
<item>
<title>TMC, Aisin Provide Household Fuel Cells for Test Program</title>
<link>http://pressroom.toyota.com/pr/tms/document/TMC.Aisin.NewsRelease.pdf</link>
<guid>http://pressroom.toyota.com/pr/tms/document/TMC.Aisin.NewsRelease.pdf</guid>
<description><![CDATA[Tokyo—TOYOTA MOTOR CORPORATION (TMC) and AISIN SEIKI CO., LTD. (Aisin) announce they will provide a total of 30 residential, solid-oxide fuel-cell (SOFC1) cogeneration systems developed jointly by Osaka Gas Co., Ltd. (Osaka Gas), Kyocera Corporation (Kyocera), TMC and Aisin to five Japanese gas companies, as part of the New Energy and Industrial Technology Development Organization’s (NEDO’s) Solid Oxide Fuel Cell Verification Project for 2009.<img src="http://pressroom.toyota.com/rss.ashx?id=410513" height="1" width="1" />]]></description>
<pubDate>Thu, 17 Dec 2009 15:44:48 GMT</pubDate>
</item>
<item>
<title>Toyota Announces Executive Retirements</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-announces-executive-retirements-150041.aspx?link_page_rss=150041</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-announces-executive-retirements-150041.aspx</guid>
<description><![CDATA[Toyota Motor Sales U.S.A., (TMS) Inc. today announced the following scheduled retirements ...<img src="http://pressroom.toyota.com/rss.ashx?id=407367" height="1" width="1" />]]></description>
<pubDate>Wed, 16 Dec 2009 13:00:00 GMT</pubDate>
</item>
<item>
<title>Toyota Motor North America Announces Organizational Changes</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-motor-north-america-announces-150064.aspx?link_page_rss=150064</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-motor-north-america-announces-150064.aspx</guid>
<description><![CDATA[Toyota Motor North America, Inc. (TMA) today announced organizational changes at its New York office, effective January 1, 2010. 
<img src="http://pressroom.toyota.com/rss.ashx?id=410502" height="1" width="1" />]]></description>
<pubDate>Wed, 16 Dec 2009 05:44:20 GMT</pubDate>
</item>
<item>
<title>Manufacturing &amp; Engineering: Toyota Announces Manufacturing, Engineering Executive Changes</title>
<link>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-announces-manufacturing-150005.aspx?link_page_rss=150005</link>
<guid>http://pressroom.toyota.com/pr/tms/manufacturing/toyota-announces-manufacturing-150005.aspx</guid>
<description><![CDATA[Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA) announces the following senior management changes, effective January 4, 2010:
<img src="http://pressroom.toyota.com/rss.ashx?id=404178" height="1" width="1" />]]></description>
<pubDate>Tue, 15 Dec 2009 12:00:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: Toyota to Debut Dedicated Hybrid Concept at 2010 North American International Auto Show</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/toyota-to-debut-dedicated-hybrid-149918.aspx?link_page_rss=149918</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/toyota-to-debut-dedicated-hybrid-149918.aspx</guid>
<description><![CDATA[Toyota Motor Sales, USA, Inc. will stage the world debut of a new dedicated hybrid concept vehicle during the 2010 North American International Auto Show in Detroit.  

<img src="http://pressroom.toyota.com/rss.ashx?id=401060" height="1" width="1" />]]></description>
<pubDate>Mon, 14 Dec 2009 07:48:47 GMT</pubDate>
</item>
<item>
<title>Toyota Issues 2009 North America Environmental Report, Updating Progress on Environmental Goals</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-issues-2009-north-america-149703.aspx?link_page_rss=149703</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-issues-2009-north-america-149703.aspx</guid>
<description><![CDATA[Toyota announced significant environmental accomplishments over the last year in its ninth annual North America Environmental Report released today.<img src="http://pressroom.toyota.com/rss.ashx?id=379360" height="1" width="1" />]]></description>
<pubDate>Mon, 07 Dec 2009 08:27:07 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: All-New Third-Generation Toyota Sienna Makes World Debut</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/all-new-third-generation-toyota-149431.aspx?link_page_rss=149431</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/all-new-third-generation-toyota-149431.aspx</guid>
<description><![CDATA[Toyota unveiled the all-new, third-generation Sienna minivan at a media conference today at the 2009 Los Angeles Auto show. The Toyota Sienna is well known as a transportation solution for moving people and cargo comfortably and efficiently. The third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads.<img src="http://pressroom.toyota.com/rss.ashx?id=366524" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Dec 2009 10:57:00 GMT</pubDate>
</item>
<item>
<title>2009 Los Angeles Auto Show - 2011 Sienna Reveal</title>
<link>http://pressroom.toyota.com/pr/tms/2009-los-angeles-auto-show-2011-149470.aspx?link_page_rss=149470</link>
<guid>http://pressroom.toyota.com/pr/tms/2009-los-angeles-auto-show-2011-149470.aspx</guid>
<description><![CDATA[Bob Carter, Toyota Division Group Vice President and General Manager, reveals the 2011 Toyota Sienna at the 2009 Los Angeles Auto Show.<img src="http://pressroom.toyota.com/rss.ashx?id=366525" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Dec 2009 10:57:00 GMT</pubDate>
</item>
<item>
<title>Toyota Vehicles: 2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show</title>
<link>http://pressroom.toyota.com/pr/tms/toyota/2010-prius-plug-in-hybrid-makes-149402.aspx?link_page_rss=149402</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota/2010-prius-plug-in-hybrid-makes-149402.aspx</guid>
<description><![CDATA[The 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show. Built specifically to support a global demonstration program that begins this month, the Prius PHV is based on the third-generation Prius.<img src="http://pressroom.toyota.com/rss.ashx?id=365746" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Dec 2009 08:00:00 GMT</pubDate>
</item>
<item>
<title>Toyota Reports November Sales</title>
<link>http://pressroom.toyota.com/pr/tms/toyota-reports-november-sales-149419.aspx?link_page_rss=149419</link>
<guid>http://pressroom.toyota.com/pr/tms/toyota-reports-november-sales-149419.aspx</guid>
<description><![CDATA[Toyota Motor Sales (TMS), U.S.A., Inc., today reported November sales of 133,700 vehicles, an increase of 11.5 percent over last November, on a daily selling rate basis. The Toyota Division posted November sales of 115,200 units, an increase of 9.8 percent over the same period last year.  The Lexus Division reported November sales of 18,500 units, an increase of 24 percent over the year-ago month.
<img src="http://pressroom.toyota.com/rss.ashx?id=362948" height="1" width="1" />]]></description>
<pubDate>Tue, 01 Dec 2009 10:20:00 GMT</pubDate>
</item>
</channel>
</rss>
