Auto Shows News Releases

TOYOTA MOTOR CORPORATION (TMC) will display 45 concept and production vehicles, in separate Toyota and Lexus brand booths, at the 7th China (Guangzhou) International Automobile Exhibition (also known as Auto Guangzhou 2009), to be held at the Guangzhou International Convention and Exhibition Center from November 23 to 30. The theme for the two booths is “The Environment, Safety, and the Future”.

Toyota will stage the world premiere of the all-new 2011 Sienna minivan at a press conference at the 2009 Los Angeles Auto Show.

Scion marks its return to the 2009 SEMA Show with another impressive selection of exciting custom build cars. This year, Scion will feature seven vehicles at its exhibit.

Lexus marks its return to the 2009 SEMA Show with another impressive selection of exciting custom build cars following its official debut at the 2007 show. This year, Lexus will feature seven vehicles at its exhibit.

The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.

The Joe Gibbs Racing Motocross/Toyota (JGRMX/Toyota) Concept Bike is a special one-of-a-kind project built specifically for the 2009 SEMA show. The JGRMX/Toyota motocross partnership, in conjunction with the Joe Gibbs Racing Toyota NASCAR group teamed up to make the special bike a reality. The group logged more than 100 man hours on the project, and received modifications and accessories provided by 17 contributors to create a truly unique machine. The JGRMX/Toyota Concept Bike illustrates how far customizing can be taken, when combining a creative style concept with the latest in MX hardware, and some dedicated and talented technicians.

Toyota, the worldwide leader in hybrid sales and technology, is publicly debuting two uniquely modified Prius gas-electric hybrids at the 2009 SEMA Show. The Prius Aerius (Latin for “belonging to the air”) is a show car that integrates performance and design modifications with environmental elements, which embody the principals of sustainability. The Prius Aemulus (meaning “envious imitation”) is a drivable close replica of the Prius Aerius that has been donated to the Environmental Media Association (EMA) for a charity auction.

The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners. The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.

Toyota Motor Sales (TMS) U.S.A., Inc. has partnered with the Surfrider Foundation to create a specially modified Camry Hybrid fueled by compressed natural gas (CNG), reflecting Toyota involvement with environmental awareness. The Toyota Surfrider Camry Hybrid CNG and two modified Prius gas-electric hybrid vehicles are on display in the Environmental Lifestyle Zone of the Toyota vehicle display at the 2009 SEMA Show. The Prius represents Toyota’s current commitment to the environment while the Camry Hybrid CNG pushes the envelope on alternative fuel possibilities.

The Toyota/Billabong Ultimate Venza makes its debut at the 2009 SEMA Show. Toyota Motor Sales, USA, Inc. teamed with Billabong and Street Image to create the perfect active sports vehicle that you could take to the beach, lake, mountains, skate park or anywhere in between and have a blast. The Ultimate Venza will be used to support top extreme athletes at future competitions.