In the News

TheDetroitBureau.com: By all measures, it should have been a great year for Toyota Motor Company.

TheDetroitBureau.com: By all measures, it should have been a great year for Toyota Motor Company.

Los Angeles Times: A calculator can be the plaything of the damned. Allow me to demonstrate.

King5.com: Prius. The very mention of that name must send waves of envy though the halls of every car company in the world.

AutoWeek: The 2010 Toyota Prius is almost all-new in almost every department. It does just about everything the previous Prius did better. But you might not realize any of that when you drive it.

Motor Authority: Testing the new Prius in the desert hills around Tucson, I came to a realization I'm still only half-comfortable with: I actually like this car.

Edmunds.com: At the launch of the 2010 Toyota Prius, Bob Carter, group vice president and general manager for Toyota Motor Sales U.S.A., tells us, "We'll face two challenges when the Prius goes on sale: the economy and the 2010 Honda Insight.

All Cars Electric: Slated to reach dealerships in late May, the new 2010 Toyota Prius proves to be one of the best hybrids on the market today.

AutoBlog.com: When you sit in the 2010 Toyota Prius, you notice all those little things that provide the "Prius experience" – the shift lever, information screen, center-mounted instrument panel – are all present, but they're slightly different and noticeably improved.

The Auto Channel: In the U.S. alone, Toyota has sold more than 670,000 Prius hybrid models.