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Statement Regarding Media Reports of Sequoia Discontinuation

Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.

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Toyota Experts Discuss New Safety and Quality Initiatives 002

Toyota’s Product Quality and Service Support VP, Bob Waltz, and Kristen Tabar, General Manager of Electronics Systems at Toyota Technical Center, discuss the safety and quality initiatives highlighted in Toyota’s new national advertising campaign, including the Star Safety System, SMART Teams, Toyota’s extensive testing, research and development, as well as the leading safety awards given to Toyota and Lexus vehicles.

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2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages
July 29, 2010

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

The Toyota Tacoma, the best-selling compact pickup truck in America, offers two new accessory packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.
July 29, 2010

Statement Regarding Media Reports of Sequoia Discontinuation

Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.
July 29, 2010

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalons to Replace Steering Column Bracket

Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it intends to conduct a voluntary safety recall involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock bar could break under certain conditions. No other Toyota or Lexus vehicles are involved in this recall.

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July 19, 2010

Toyota's Been Candid on Recalls

Editor's Note: This is a letter to the editor of the New York Times setting the record straight Re “Toyota Concedes 2 Flaws Caused Loss of Control” (Business Day, July 15): For the last several months Toyota...
July 09, 2010

Change Comes From the Top

At the end of our three-day tour, our group had the opportunity to meet and interview our President Akio Toyota and Executive Vice President Shinichi Sasaki at Toyota’s Commemorative Museum of Industry and Technology. Toyoda-san is...
July 09, 2010

Defeating Driver Distraction Through Technology

Driver distraction has now joined alcohol and speeding as one of the leading factors in automobile fatalities and serious injuries. Here at Toyota, we’re putting our resources behind bringing attention to, and ultimately defeating, this...

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Welcome to the Toyota U.S.A. Newsroom. This site is intended to provide the latest Toyota, Scion and Lexus news and multimedia for all forms of today’s diverse media. It is not intended as a place for consumer complaints or for detailed information about any vehicle features, specs or capabilities. For that, please visit Toyota.com or click on Rules of the Road to learn how to reach us.