News Releases

Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to Families In Need as Part of Child Passenger Safety Education Campaign

January 17, 2013
NEW YORK (Jan. 17, 2013) – Did you know that three out of every four child car seats in the United States are not used or installed correctly?  Or that almost 50 percent of children who are fatally injured in motor vehicle crashes were unrestrained?  To address this alarming public health issue and encourage greater safety for child passengers, Toyota and Cincinnati Children’s Hospital Medical Center have teamed up to launch a national, online education campaign on Causes.com.
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Toyota/Lexus Financial Services Kicks Off 2nd Annual 'GoGreen' Campaign, and Pledges Up To $100,000 for Boys & Girls Clubs of America

January 15, 2013
TORRANCE, Calif., Jan. 15, 2013 -Toyota Financial Services (TFS) / Lexus Financial Services (LFS) is continuing to do its part for the environment, all while supporting the Boys & Girls Clubs of America (BGCA) and improving the overall experience of its own customers.
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Children’s Hospital Los Angeles and Toyota Expand National Buckle Up for Life Program to Orange County

December 18, 2012
LOS ANGELES, Dec. 18, 2012 – Responding to disproportionate risks that African American and Hispanic children face in motor vehicle-related crashes, Children’s Hospital Los Angeles, Toyota and Cincinnati Children’s Hospital Medical Center today announced the expansion of the groundbreaking safety education program Buckle Up for Life to Orange County (Calif.). Buckle Up for Life – or Abrochate a la Vida in Spanish – is the only national program of its kind.  This is the first time the program will be available in Orange County, joining seven other Buckle Up for Life locations nationwide.
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Make It a December to Remember with Lexus 'Check In For Charity' Social Campaign

December 03, 2012
TORRANCE, Calif. (Dec. 3, 2012) - Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good cause during the Lexus “Check In for Charity” social media campaign this holiday season. Now through Jan. 2, 2013, Lexus invites Facebook and Foursquare users to visit its new “Check In for Charity” app to start making this a December to Remember for children across the country.... more

Toyota Donates $300,000 to the Michigan Science Center

December 03, 2012
ANN ARBOR, Mich., Dec. 3, 2012 – Toyota Technical Center (TTC), a division of Toyota Motor Engineering and Manufacturing North America, Inc., announced a $300,000 donation to the Michigan Science Center.... more

Driver Distraction Study from The University Of Michigan Transportation Research Institute and Toyota Shows Significant Correlation Between Parent and Teen Distractions

November 27, 2012
TORRANCE, Calif., Nov. 27, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced preliminary findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).  The Study shows a significant correlation between parent and teen behaviors behind the wheel, suggesting parents can play an influential role in modeling risky behavior on the road.  The UMTRI/Toyota Teen Driver Distraction Study, the largest scientific survey of its kind, also found that texting while driving remains commonplace among teens, despite ongoing, nationwide efforts to educate drivers on the significant risks associated with these behaviors.
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Toyota Launches High School Safe Teen Driving Program at Southern California High Schools

November 01, 2012
TORRANCE, Calif., Nov. 1, 2012 – Toyota is expanding its long-term commitment to safe teen driving with the introduction of an innovative national driver safety program, The Road Ahead, in high schools throughout Southern California. The program will benefit more than 6,000 local students in an effort to save lives and promote road safety. The Road Ahead is an expansion of Toyota’s free, safe teen driving program, Toyota Driving Expectations, which began in 2004 and has benefited more than 20,000 teens and parents.
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Toyota Donates $1 Million to Support Hurricane Sandy Relief Efforts

October 31, 2012
NEW YORK, Oct. 31, 2012 – Toyota today announced a $1 million contribution to the American Red Cross and other nonprofit organizations to support relief efforts for victims of Hurricane Sandy in the regions worst-hit by the storm. In addition, Toyota will match employee contributions to the American Red Cross and other non-profits doing relief and recovery work in affected communities.
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Toyota Boosts Home Reconstruction in Joplin Since Devastating Tornado

October 23, 2012
JOPLIN, Mo., (Oct. 23, 2012) – Like most residents of Joplin, Tara Johnston’s mind is frozen in time when she thinks back to that late Sunday afternoon on May 22, 2011 – the day a catastrophic tornado destroyed thousands of homes, including her house on S. Jackson Ave.


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10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event

October 18, 2012
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.
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Toyota and Discovery Education Challenge Teachers and Students to Help Teens Stay Safe Behind the Wheel

October 18, 2012
Silver Spring, Md. (October 17, 2012) –  Toyota and Discovery Education today announced that theToyota Teen Driver Video Challenge and Toyota Teen Driver Educators’ Challenge are now open for entries.  ... more

The Children’s Hospital of Philadelphia and Toyota Expand 'Buckle Up for Life' to Philadelphia

October 12, 2012
PHILADELPHIA, Pa., Oct. 12, 2012 – Responding to disproportionate risks that African American and Hispanic children face in motor vehicle...
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Toyota Financial Services Sponsors ‘Spirit Day’ App for iPhone and Android, Mobilizing Users Against Bullying

October 10, 2012
TORRANCE, Calif., Oct. 10, 2012 – Toyota Financial Services (TFS) and the Gay & Lesbian Alliance Against Defamation (GLAAD) have teamed up to take a stand against bullying, joining hundreds of celebrities, media outlets, corporations, and organizations in doing the same. Together, the two entities launched the “Go Purple for #SpiritDay” app, available for both iPhone and Android smartphones. The TFS powered app provides users with anti-bullying resources, calls to action, and a tool that can turn photos purple. These purple photos can then be shared to Facebook, Twitter, and Instagram to show one’s support for and participation in the upcoming Spirit Day on Oct. 19.
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Toyota Sponsors LATISM Twitter Party on Education, Featuring National Center for Family Literacy

October 01, 2012
TORRANCE, Calif., (Oct. 1, 2012) — Toyota and Latinos in Tech Innovation and Social Media (LATISM) will team up to host a candid education discussion on Oct. 4, leveraging the inclusiveness of Twitter and the expertise of the National Center for Family Literacy (NCFL), a longtime partner of Toyota. The hour-long open discussion will begin at 9 p.m. EDT using the hashtags #ToyotaLatino and #LATISM.
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Toyota Serves as Presenting Sponsor of the 41st Fiesta DC Festival Latino 2012

September 23, 2012
WASHINGTON, D.C. (Sept. 23, 2012) — Toyota today served as the presenting sponsor of the District of Columbia’s largest Latino Festival— Fiesta DC – further demonstrating its commitment to the Latino community. ... more

Toyota Returning for 2nd Year as LATISM Conference & Gala Sponsor, Expanding Partnership with Key Latino Organization

September 19, 2012
TORRANCE, Calif., (Sept. 19, 2012)  Toyota will continue deepening its commitment to the Latino community with its repeat sponsorship of the Latinos in Tech Innovation and Social Media (LATISM)...... more

Toyota Expands National Teen Safe Driving Program with Dealership and High School Outreach

September 13, 2012
TORRANCE, CALIF. (September 13, 2012) – Building upon the eight-year success of its behind-the-wheel safety workshops, Toyota announces the expansion of its national advanced teen driving skills program, Toyota Driving Expectations, through partnerships with high schools and local dealerships as well as continuing its popular online safety program.... more

Toyota Announces Presenting Sponsorships of Morgan’s Wonderland, New Scorpions Stadium

August 28, 2012
San Antonio, TX (Aug. 28, 2012) - Toyota today announced its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed with special-needs individuals in mind and built for the enjoyment of everyone, as well as the new San Antonio Scorpions soccer and special-events stadium.  
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Final 25 Winners Announced in Toyota’s 100 Cars for Good Program

August 28, 2012
TORRANCE, Calif. (August 28, 2012)– Tuesday, August 21 marked the last day of voting in Toyota’s 100 Cars for Good program, a national philanthropic program that awards 100 cars to 100 U.S. nonprofits over the course of 100 consecutive days. Winners were selected each day through public voting on Facebook at www.100carsforgood.com.
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Sgt. Dakota Meyer and the U.S. Chamber of Commerce National Chamber Foundation's Hiring Our Heroes Program to Assist Veterans in Job Searches

August 13, 2012
TORRANCE, Calif. (August 13, 2012) – Toyota Motor Sales U.S.A., Inc. announced today a partnership with Medal of Honor recipient Sgt. Dakota Meyer and the U.S. Chamber of Commerce’s National Chamber Foundation as part of an ongoing initiative to support returning troops and veterans making the transition from military to civilian jobs.
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Toyota Financial Services Announces Expansion of Its 'Making Life Easier' Scholarship Program to $1 Million

August 09, 2012
Aug. 9, 2012 - Torrance, Calif. – Toyota Financial Services (TFS) today announced the expansion of its Making Life Easier scholarship program to $1 million for 2013, which will provide scholarships to underserved students through Boys & Girls Clubs of America as well as other TFS non-profit partners including North High School, All Peoples Community Center, Community’s Child, 1736 Family Crisis Center, and Los Angeles Team Mentoring.
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Toyota USA Foundation Announces $1.3 Million in New Grants

August 08, 2012
NEW YORK – August 8, 2012 - The Toyota USA Foundation today announced more than $1.3 million in new grants to support innovative K-12 math, science, engineering and environmental science education programs...... more

Toyota USA Foundation FY2012 New and Ongoing Grants

August 08, 2012

Third Group of 25 Winners Announced in Toyota’s 100 Cars for Good Program

August 02, 2012
TORRANCE, Calif. (August 2, 2012)– Toyota today announced the third group of winners of Toyota’s 100 Cars for Good program, a national philanthropic program that is awarding 100 cars to 100 nonprofits over the course of 100 consecutive days. Winners are selected each day through public voting on Facebook at www.100carsforgood.com.

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Forty-One Innovative Environmental Projects Win Over $1 Million in Funding from Audubon and Toyota

August 02, 2012
New York, August 2, 2012 Toyota and the National Audubon Society today awarded over $1 million in TogetherGreen Innovation Grants funding to 41 innovative environmental projects nationwide.
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