News Releases

Media Alert - Lexus and deviantART Challenge Artists with Design Contest

July 17, 2013
As part of its ongoing commitment to design, Lexus is partnering with deviantART.com to give artists the opportunity to design their vision of the 2014 Lexus IS F SPORT performance sedan.... more

Lexus Revs Up Instagram Launch with Performance- and Design-Inspired Content

July 09, 2013
TORRANCE, Calif. (July 9, 2013) – In a unique partnership with the trusted auto experts of Motor Trend and art and design authority ArrestedMotion.com, Lexus outfitted respective editors with the first of Kogeto’s “Joey™” panoramic cameras to showcase the performance and stunning design of the 2014 Lexus IS. The fully immersive images and video are now starting to roll out on Instagram, Lexus’ newest social media channel (Instagram.com/LexusUSA).
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Lexus and The Weinstein Company Celebrate the Success of the Lexus Short Films at Cannes 2013

May 28, 2013
CANNES, May 20, 2013 – Harvey Weinstein paid tribute to the importance of filmmaking through his unprecedented collaboration with Lexus to create the “Life is Amazing” Short Film series. Over three separate events, Lexus and The Weinstein Company endorsed the five filmmaker’s presence at Cannes through:
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Lexus Celebrates the International Design Community with 'DESIGN MATTERS' Event in New York City

April 19, 2013
NEW YORK (April 19, 2013)—In its ongoing pursuit of innovation, Lexus is pushing the boundaries of technology, craftsmanship and design. This dedication to design was celebrated at an event hosted by global President Akio Toyoda in New York City. The event, called “Design Matters,” showcased Lexus’ commitment to design, both in its new products and in its global brand activities to an audience of established and aspiring members of the design community. Kristin Chenoweth served as mistress of ceremonies with The Roots and Questlove providing musical entertainment.
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Lexus Announces 12 winners for the 1st LEXUS DESIGN AWARD

March 01, 2013
February 28, 2013 — Lexus announces the selection of 12winners for the 1st LEXUS DESIGN AWARD, an international design competition that was launched in October 2012.... more

Lexus Captivates Audiences with the 2013 ES Marketing Campaign

September 05, 2012
TORRANCE, Calif. (Sept. 5, 2012) Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.... more

Lexus Heads to the Twitter Green for the U.S. Open Championship

June 07, 2012
TORRANCE, Calif. (June 7, 2012)—Tee up your questions, golf fans, for your chance to get answers from one of the game’s top players. To gear up for the 2012 U.S. Open, Lexus is teaming up with professional golfer Peter Jacobsen to let enthusiasts in on the golfing action.
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Lexus Crafting a New Approach to Customer Relationships

March 29, 2012
TORRANCE, Calif.., March 29, 2012 -- When Lexus was established 23 years ago, it was dedicated to providing the best customer service experience in the industry.
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Lexus GS Takes on Curves of SI Swimsuit Model Tori Praver with TORI 500 Racing Game App

February 16, 2012
TORRANCE, Calif. (Feb. 16, 2012)—What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. ... more

Lexus Throws Sports Illustrated Swimsuit a Curve

February 14, 2012
TORRANCE, Calif. (Feb. 14, 2012)—Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style.... more

CFDA/Lexus Eco-Fashion Challenge Unveils Winning Sustainable Collections at New York Fashion Week

February 13, 2012
NEW YORK (Feb. 13, 2012) — The winning designers of the 2nd annual Council of Fashion Designers of America (CFDA)/Lexus Eco-Fashion Challenge unveiled their sustainable clothing and accessory collections on Feb. 9 at MADE at Milk Studios as part of New York Fashion Week.... more

Lexus Revs Up Campaign to Launch the All-New GS

February 06, 2012
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
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Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App

February 02, 2012
TORRANCE, Calif. (Feb. 2, 2012) — In anticipation of Facebook’s expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.
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Lexus to Unleash 'The Beast' in First Super Bowl Commercial

January 31, 2012
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.

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Lexus to Debut Its First Super Bowl Commercial

January 17, 2012
TORRANCE, Calif., January 17, 2012 – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC.
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Lexus Raises Funds for Toys for Tots as Part of December to Remember Big Red Bow Social Media Campaign

December 05, 2011
TORRANCE, Calif. (Dec. 2, 2011) As part of its popular annual December to Remember sales event, Lexus announced today that it will donate $5 to Toys for Tots for every big red bow shared via Facebook and Twitter. The campaign ends Jan. 3, 2012, with Lexus providing a maximum donation of $100,000 for the social media fundraiser.
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Lexus Unveils The Lexus Fashion Workshop with Four Original Designs Made of Recyclable Lexus CT Hybrid Parts

Lexus Unveils The Lexus Fashion Workshop with Four Original Designs Made of Recyclable Lexus CT Hybrid Parts

November 29, 2011
TORRANCE, Calif. (Nov. 29, 2011) -- Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
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All-New Lexus GS 350 Sport Sedan to Arrive in February 2012

November 23, 2011
TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.... more

Pandora Unveils Billboard Advertising Unit Featuring Lexus

October 20, 2011
OAKLAND, Calif. Oct. 20, 2011 – Pandora (NYSE: P), the leading personalized radio service, today announced Lexus as the premier client to run a campaign using a new type of HTML5 enabled...
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Cars.com Expands Its Lineup of Resources for the Mobile Shopper with All-New iPad® App

September 28, 2011
CHICAGO – Cars.com, a leading online resource for buying and selling new and used cars, announced today that it has launched an all-new iPad app focused on new car content...... more

2nd Annual CFDA/Lexus Eco-Fashion Challenge Winners Announced

September 13, 2011
NEW YORK (Sept. 13, 2011) — The Council of Fashion Designers of America (CFDA), a non-profit trade association, and Lexus once again challenged emerging designers to develop proposals for a sustainable clothing...
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Condé Nast and Flipboard Launch Brand Advertising On Flipboard for iPad with The New Yorker, Wired and Bon Appétit

July 25, 2011
July 25, 2011 - PALO ALTO, Calif. -- Today, Flipboard and Condé Nast bring brand advertising to the popular social magazine for iPad with web content from The New Yorker, Wired and Bon Appétit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October in Bon Appétit, The New Yorker and Wired.
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Lexus’ LStudio and OWN: Oprah Winfrey Network Launch Four-Part Online Series and One-Hour TV Special on Creativity Featuring will.i.am

June 15, 2011
Lexus’ LStudio (LStudio.com) and OWN: Oprah Winfrey Network have collaborated to launch an innovative four-part online series and one-hour primetime special featuring seven-time Grammy Award-winning musical artist and social innovator will.i.am.
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Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day

Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day

June 14, 2011
TORRANCE, Calif. (June 14, 2011) -- Lexus is thrilled to announce the addition of 23-year-old Australian golf sensation Jason Day to its roster of sponsored golf champions. Day’s sponsorship kicks off at the 2011 U.S. Open Championship (June 16-19) where the young star will wear the Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador.
 
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Why Predict the Future When You Can Invent It?

Why Predict the Future When You Can Invent It?

June 13, 2011
In a new marketing campaign debuting today, Lexus delivers on the promise to go beyond predicting the future to inventing it—to transcend from amazing engineering to “Engineering Amazing.”... more

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