News Releases

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

October 22, 2015
TORRANCE, Calif., Oct. 22, 2015 – Fifteen years ago, Toyota launched a hybrid no one had heard of…the Prius. Shortly after launch, the Environmental Media Association (EMA) and Toyota connected to help bring the hybrid to Hollywood. It was the beginning of a beautiful friendship.... more

Toyota Transport Honored with EPA Excellence Award

Toyota Transport Honored with EPA Excellence Award

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Toyota’s auto hauling carrier, Toyota Transport, was recognized today for its mindful approach to the environment. Toyota Transport moves approximately 430,000 new Toyota and Lexus vehicles to dealerships every year, on the west coast, and takes pride to make those moves as environmentally efficient as possible. Because of those efforts, the U.S. Environmental Protection Agency (EPA) awarded Toyota Transport with a SmartWay Excellence Award. ... more

Toyota Recalls Certain Vehicles for Power Window Master Switch

Toyota Recalls Certain Vehicles for Power Window Master Switch

October 21, 2015
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch.  The involved vehicles include certain:... more

The Compassionate Leader

The Compassionate Leader

October 20, 2015
When you talk to Wil James – the president of Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) – he gives you his undivided attention. He comes off as a man who genuinely cares about those around him, and as a leader who can galvanize people to do great things.... more

My Old Kentucky Homecoming: U.S. Lexus Production Begins in the Bluegrass State

My Old Kentucky Homecoming: U.S. Lexus Production Begins in the Bluegrass State

October 19, 2015
GEORGETOWN, Ky. (Oct.  19, 2015) – Call it a homecoming. 

When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
 
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production.... more

Toyota Family Learning Answers a White House Call to Action to Invest in Latino Communities

Toyota Family Learning Answers a White House Call to Action to Invest in Latino Communities

October 16, 2015
NEW YORK, Oct. 16, 2015 — Toyota and the National Center for Families Learning (NCFL) answered a call to action made by the White House Initiative on Educational Excellence for Hispanics, and in the spirit of what President Obama calls a “shared responsibility,” that challenges public and private sectors to create Commitments to Action that will build on, and accelerate federal, state, and local investments in high-quality education, from cradle-to-career, for the nation’s Latino communities.  ... more

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

October 16, 2015
Tokyo, Japan, October 16, 2015 -- Toyota will exhibit the latest ITS technologies and initiatives for safe and comfortable mobility at Smart Mobility City 2015, an event being held alongside the Tokyo Motor Show.... more

Toyota Takes You 'Back to the Future'

Toyota Takes You 'Back to the Future'

October 14, 2015
TORRANCE, Calif. (Oct. 14, 2015) – Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.... more

Toyota Recalls Certain Tacoma Pickup Trucks

Toyota Recalls Certain Tacoma Pickup Trucks

October 13, 2015
TORRANCE, Calif., October 13, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 310 Model Year 2016 Tacoma Pickup Trucks. ... more

When You Can’t Find the Words, Talk Trash with FanMojis

When You Can’t Find the Words, Talk Trash with FanMojis

October 13, 2015
You could talk trash to your friends using words. But that seems like a throwback to the days when Big Games were denoted using Roman Numerals and an arbitrary bowl system decided college football's king.

 ... more

Toyota Partners with Yahoo and Live Nation to Extend Music Initiatives

Toyota Partners with Yahoo and Live Nation to Extend Music Initiatives

October 13, 2015
LOS ANGELES (Oct. 13, 2015) – Toyota, Yahoo! Inc. (NASDAQ: YHOO) and Live Nation (NYSE: LYV) have partnered to create original content that highlights new and emerging musicians from Toyota-sponsored music festivals across North America, as well as live streamed concerts on Yahoo. With this collaboration, Toyota will be the exclusive sponsor of Rising (https://rising.yahoo.com/), a new destination on Yahoo Music that gives fans an early look at artists before they become headliners, in addition to sponsoring live streamed concerts on the Live Nation Channel on Yahoo.... more

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

October 08, 2015
Tokyo, Japan, Oct. 8, 2015 -- Toyota will present its vision for the future of mobility at this year’s Tokyo Motor Show, where three very different concept cars will make their global debuts. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.... more

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

October 06, 2015
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
 ... more

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

October 06, 2015
Plano, Texas (Oct. 6, 2015) – Riding the wave of twelve new or refreshed products introduced in 2015, Toyota once again earned the title of the most valuable automotive brand in the world, according to Interbrand's 2015 “Best Global Brands” annual report. The company’s ranking jumped to number six, up two spots from the 2014 report. Interbrand estimated Toyota’s 2015 brand value at $49 billion, up 16 percent, another record achievement.  ... more

Regroup. Rebuild. Return.

Regroup. Rebuild. Return.

October 06, 2015
SALINE, Mich., Oct. 6, 2015 – After an incident-free 2014 Rally America season, the 2015 season has been a bit more challenging for the Toyota Technical Center Rally Team (TTCRT). A blown engine in the first miles of the first stage at the Susquehannock Trail Performance Rally (STPR) in June sidelined the team for the remainder of the event. It also kept them out of the biggest event of the season, the New England Forrest Rally (NEFR).
 ... more

September 2015 Sales Conference Notes

September 2015 Sales Conference Notes

October 01, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Vice President and General Manager Jeff Bracken review September 2015 sales.... more

Teens Steer the Conversation to Promote Safe Driving

Teens Steer the Conversation to Promote Safe Driving

October 01, 2015
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:... more

[Updated] Toyota Division Remains Retail Sales Leader in Third Quarter

[Updated] Toyota Division Remains Retail Sales Leader in Third Quarter

October 01, 2015
TORRANCE, Calif. (Oct. 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported September 2015 sales of 194,399 units, an increase of 16.2 percent from September 2014 on a volume basis.  With one more selling day in September 2015 than in September 2014, sales were up 11.6 percent on a daily selling rate (DSR) basis. ... more

[Updated] September 2015 Sales Chart

[Updated] September 2015 Sales Chart

October 01, 2015

Toyota to Show Latest Smart Mobility Initiatives at ITS World Congress in Bordeaux

Toyota to Show Latest Smart Mobility Initiatives at ITS World Congress in Bordeaux

September 30, 2015
Tokyo, Japan, Sept. 30, 2015 -- From October 5 through 9, Intelligent Transportation System (ITS) technologies from around the world will go on display in Bordeaux. Toyota will be one of those hosting an exhibit at the 22nd ITS World Congress (hosted by ERTICO-ITS Europe), and will showcase some of its many ongoing initiatives in this area.... more

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

September 30, 2015
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.... more

'The Toyota Effect' World Premieres at New York Film Festival Convergence

'The Toyota Effect' World Premieres at New York Film Festival Convergence

September 28, 2015
NEW YORK (Sept. 28, 2015) -- Last night at the New York Film Festival (NYFF) Convergence, a brand-new short film series – entitled The Toyota Effect – debuted from award-winning directors Kief Davidson (A Lego Brickumentary, Open Heart), Steve James (Life Itself, Hoop Dreams) and Ross Kauffman (Born Into Brothels, The E-Team).... more

Let's Innovate Together with Toyota i-Road

Let's Innovate Together with Toyota i-Road

September 24, 2015
SAN FRANCISCO, Sept. 24, 2015 -- Do you have an idea how the i-Road, Toyota's three-wheeled electric vehicle, could help change life in the Bay Area?  Then join us at Toyota Onramp 2015 where winning ideas earn cash prizes and the opportunity to collaborate with Toyota.... more

J Balvin Rocks ‘La Familia’ With Special Guest, Becky G

J Balvin Rocks ‘La Familia’ With Special Guest, Becky G

September 24, 2015
TORRANCE, Calif. (Sept. 24, 2015) - Aficionados of J Balvin, aren’t just fans, they’re familia.  And as such, those in some markets will have a chance to win concert tickets and meet the artist.... more

New Products, Previous Player - Scion Introduces New Vice President

New Products, Previous Player - Scion Introduces New Vice President

September 24, 2015
TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers’ showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered.

Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers.  ... more

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