News Releases

Toyota’s ‘Juntos Somos Imparables’ Salutes Latino Achievement at Hispanicize 2017

Toyota’s ‘Juntos Somos Imparables’ Salutes Latino Achievement at Hispanicize 2017

April 03, 2017
MIAMI  -- April 3, 2017 – Toyota will debut its Juntos Somos Imparables (Together We Are Unstoppable) community engagement series at Hispanicize 2017, the nation’s largest gathering of Latino professionals in digital content, marketing, journalism and entertainment. Now in its eighth year, Hispanicize 2017 (www.HispanicizeEvent.com) (#Hispz2017) gathers more than 3,000 Hispanic influencers in the fields of digital content creation, marketing, journalism, entertainment and tech entrepreneurship. The event is a launch pad for creative endeavors, products, technologies, and more targeting Latinos in the U.S. and Puerto Rico. 2017 marks Toyota’s fourth consecutive year as the exclusive automotive sponsor of Hispanicize, taking place at the JW Marriott Marquis in Miami on April 3-6, 2017.... more

March 2017 Sales Chart

March 2017 Sales Chart

April 03, 2017

Toyota Motor North America Reports March 2017 Sales

Toyota Motor North America Reports March 2017 Sales

April 03, 2017
PLANO, Texas (April 3, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. March 2017 sales of 215,224 units, a decrease of 2.1 percent from March 2016 on a volume basis. With the same number of selling days in March 2017 compared to March 2016, sales were down 2.1 percent on a daily selling rate (DSR) basis. ... more

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

March 30, 2017
Palo Alto, Calif., March 30, 2017 — The Toyota Research Institute (TRI) will collaborate with research entities, universities and companies on materials science research, investing approximately $35 million over the next four years in research that uses artificial intelligence to help accelerate the design and discovery of advanced materials.  Initially, the program will aim to help revolutionize materials science and identify new advanced battery materials and fuel cell catalysts that can power future zero-emissions and carbon-neutral vehicles.... more

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

March 27, 2017
Toyota Motor Corporation (Head Office: Toyota, Aichi Prefecture, Japan; President and Representative Director: Akio Toyoda; "Toyota") and Nippon Telegraph and Telephone Corporation (Head Office: Chiyoda-ku, Tokyo, Japan; President and CEO: Hiroo Unoura; "NTT") have agreed to collaborate on developing, verifying, and standardizing technology in the connected car field, combining the automotive vehicle-related technologies of Toyota with the information and communication technologies(ICT) of NTT Group companies.

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Children’s Health and Toyota Bring Car Seat Safety to the Streets of North Texas

Children’s Health and Toyota Bring Car Seat Safety to the Streets of North Texas

March 23, 2017
Plano, Texas (March 23, 2017) – In Texas, one motor vehicle crash occurred every 61 seconds in 2015.1 However, a properly installed car seat can help dramatically reduce injury and prevent death in the case of a crash. That’s why Toyota and Cincinnati Children’s are working with Children’s HealthSM, the leading pediatric health care system in North Texas, to bring the national safety program Buckle Up for Life to families in North Texas.  
 
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Advertising That’s More Than ‘Hot Air’ [Updated]

Advertising That’s More Than ‘Hot Air’ [Updated]

March 23, 2017
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
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Rally RAV4 Finishes Second at 100 Acre Wood

Rally RAV4 Finishes Second at 100 Acre Wood

March 21, 2017
Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.... more

US Winners of Toyota Dream Car Art Contest Announced

US Winners of Toyota Dream Car Art Contest Announced

March 20, 2017
TORRANCE, Calif., March 20, 2017 – In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.... more

Fact Sheet: Ignite Institute at Roebling Innovation Center

Fact Sheet: Ignite Institute at Roebling Innovation Center

March 17, 2017
Toyota is donating its Quality & Production Engineering Laboratory facility in Erlanger, Kentucky, to create the Ignite Institute at Roebling Innovation Center, a new STEAM-based education center to serve the Northern Kentucky/Greater Cincinnati region. Ignite Institute will focus on project-based learning in science, technology, engineering, arts, and mathematics, with real industry-case methodology, honing passion and direction for careers.  It will include the best aspects of innovative schools around the country.
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Toyota Donates Engineering Laboratory Building to Create STEAM-Focused Education Center

Toyota Donates Engineering Laboratory Building to Create STEAM-Focused Education Center

March 17, 2017
Erlanger, Ky. (March 17, 2017) - Creating an enduring gift to fuel the economic engine of the Tri-State, Toyota announced today that it is donating its Quality and Production Engineering Laboratory on its campus in Erlanger to develop a STEAM-focused education center to serve the Northern Kentucky/Greater Cincinnati region. The vision, a collaborative endeavor involving state and local leaders, is world-class STEAM education that inspires the next generation to be creative and engaged, highly skilled, tech-savvy and work-ready problem solvers.... more

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

March 16, 2017
Los Altos, Calif. March 7, 2017 - What is it like to compete in a car race that isn’t about speed, but rather fuel efficiency?... more

Lexus Ranks Highest Among Luxury Brands in 2017 J.D. Power CSI Study

Lexus Ranks Highest Among Luxury Brands in 2017 J.D. Power CSI Study

March 16, 2017
TORRANCE, Calif. (March 16, 2017) – Lexus has been ranked highest in customer satisfaction among luxury brands in the J.D. Power 2017 Customer Service Index (CSI) StudySM, marking the 17th time the brand has claimed the top spot. Overall, Lexus achieved a CSI score of 874 on a 1,000-point scale, 15 points above the segment average and the highest numerical score in the study, regardless of segment.
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Toyota Moves Toward PyeongChang

Toyota Moves Toward PyeongChang

March 14, 2017
TORRANCE, Calif. (March 14, 2017) – Toyota is strengthening its lineup of Team USA relationships as the company moves toward the Olympic Winter Games PyeongChang 2018, its first as an International Olympic Committee The Olympic Partner (TOP) sponsor.... more

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

March 03, 2017
Palo Alto, Calif., March 3, 2017 – The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.... more

February 2017 Sales Chart

February 2017 Sales Chart

March 01, 2017

Toyota North America Reports February 2017 Sales

Toyota North America Reports February 2017 Sales

March 01, 2017
Plano, Texas (March 1, 2017) – Toyota Motor North America (TMNA), Inc., today reported its US February 2017 sales of 174,339 vehicles, a decrease of 7.2 percent from February 2016 on a volume basis. With the same number of selling days in February 2017 compared to February 2016, sales were down 7.2 percent on a daily selling rate (DSR) basis.... more

Toyota Announces Executive Leadership Appointments in North America

Toyota Announces Executive Leadership Appointments in North America

March 01, 2017
Plano, Texas, (March 1, 2017) – Toyota today announced executive changes across its North American operations, effective April 1.... more

Toyota USA Foundation Grants $4 Million to California State University, Dominguez Hills to Prepare Students in Southern California for STEM Careers

Toyota USA Foundation Grants $4 Million to California State University, Dominguez Hills to Prepare Students in Southern California for STEM Careers

February 28, 2017
TORRANCE, Calif., Feb. 28, 2017 – Toyota USA Foundation and California State University, Dominguez Hills announced today that together they will tackle workforce readiness issues head-on, creating a new Toyota Center for Innovation in STEM Education (Toyota Center) to inspire learning for students from kindergarten through college.... more

Toyota and Burton Announce Strategic Partnership

Toyota and Burton Announce Strategic Partnership

February 28, 2017
Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.... more

Toyota Supports Preservation of African-American Historic Places

Toyota Supports Preservation of African-American Historic Places

February 27, 2017
WASHINGTON (Feb. 27, 2017) – Taking a drive down memory lane is a way to connect to the past, and much like a photograph, visiting historical landmarks can stir emotions and educate the next generation.
 
As part of Black History Month, Toyota teamed up with the National Trust for Historic Preservation (NTHP) to help raise awareness of America’s often overlooked yet not so hidden historic African-American treasures, for a road show to three states and contribution to help restore endangered, iconic African-American sites.... more

Toyota Research Institute's Ryan Eustice Appointed to Michigan Council on Future Mobility

Toyota Research Institute's Ryan Eustice Appointed to Michigan Council on Future Mobility

February 27, 2017
ANN ARBOR, Mich., Feb. 27, 2017 – When Michigan Governor Rick Snyder signed new laws into effect last year that allow operation of autonomous vehicles on the state’s roads, the landmark legislation created the Michigan Council on Future Mobility. Ryan Eustice, vice president of autonomous driving for the Toyota Research Institute (TRI), has been appointed by Governor Snyder to join this new advisory board and will help shape Michigan regulatory policy as autonomous vehicle technology develops.  ... more

Huntsville to Hollywood

Huntsville to Hollywood

February 24, 2017
HUNTSVILLE, Ala. (February 24, 2017) – If the 5 million engines that Toyota Motor Manufacturing Alabama has produced over the past 14 years were lined up side by side, they would stretch from Huntsville to Los Angeles!  ... more

Toyota Motor North America’s Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

Toyota Motor North America’s Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

February 22, 2017
TORRANCE, Calif., Feb. 22, 2017 – The Lexus brand has captured the highest ranking in vehicle dependability among all nameplates for a sixth consecutive year in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS).  The most dependable car in the survey was Toyota Camry, and Toyota Motor North America (TMNA) received 10 out of 18 segment awards total. ... more

Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

February 21, 2017
Toyota City, Japan, February 22, 2017 -- Toyota Motor Corporation announces the commercial availability of a new, smaller catalyst that uses 20 percent less precious metal in approximately 20 percent less volume, while maintaining the same exhaust gas purification performance. The design is the world’s first integrally-molded Flow Adjustable Design Cell (FLAD®) substrate, with a different cell cross-sectional area at the inner portion compared to that at the outer portion. Innovative design and manufacturing technologies have allowed for the mass production of the new catalyst, which will gradually be installed in new vehicle models, starting from the Lexus LC500h later this year.... more

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