News Releases

2016 Lexus RX a Winner in Inaugural ’Ward’s 10 Best User Experiences’ List

2016 Lexus RX a Winner in Inaugural ’Ward’s 10 Best User Experiences’ List

September 15, 2016
DETROIT, September 15, 2016 – WardsAuto today announced that the all-new, fourth-generation 2016 Lexus RX has been named to its first-ever “Ward’s 10 Best User Experiences” list. Twenty eight vehicles were evaluated by the publication’s trusted and experienced editors on their routine daily commutes, with points awarded for easy smartphone integration, user-friendly and intuitive controls, advanced intelligent driver assistance technology, and the usage of appealing interior materials as part of the overall user experience.... more

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.... more

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

September 15, 2016
PALO ALTO, Calif., Sept. 15, 2016 – Toyota Research Institute (TRI) today announced that it will join forces with the Open Source Robotics Foundation (OSRF) and its newly-formed for profit subsidiary Open Source Robotics Corporation (OSRC) to expand the development of both open source and proprietary tools for Toyota’s fast-growing robotics and automated vehicle research initiatives. This move to significantly expand TRI’s research and engineering capabilities reflects Toyota’s ongoing evolution beyond the boundaries of the conventional automotive industry to become a broad-based mobility technology company.... more

Toyota Ramps Up Truck Production

Toyota Ramps Up Truck Production

September 14, 2016
PLANO, Texas (Sept. 14, 2016) – Toyota announced it will increase Tacoma’s production by more than 60,000 trucks annually at its Baja California, Mexico facility in 2018.  The increased volume will add approximately 400 jobs and inject about $150 million in new investment.  Since November 2011, Toyota has announced expansions to its North American operations, resulting in over 7,000 new jobs and a total of about $3.7 billion in additional investments.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

August 2016 Sales Chart

August 2016 Sales Chart

September 01, 2016

Toyota Motor Sales Reports August 2016 Sales

Toyota Motor Sales Reports August 2016 Sales

September 01, 2016
TORRANCE, Calif. (September 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2016 sales of 213,125 units, a decrease of 5 percent from August 2015 on a volume basis. With the same amount of selling days in August 2016 compared to August 2015, sales were down 5 percent on a daily selling rate (DSR) basis.  ... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

#iMfast: ENGINEERING FLAT OUT

#iMfast: ENGINEERING FLAT OUT

August 30, 2016
Detroit Lakes, Minn. (August 30, 2016) –  Engineers from Toyota’s North American R&D headquarters in Michigan took to the Minnesota wilderness last weekend in a nearly-stock Corolla iM and they left having earned their first-ever podium finish. ... more

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

August 26, 2016
Atlanta, August 26, 2016 – Toyota Motor Sales, U.S.A., Inc. (TMS) announced that it has officially opened a new parts distribution center (PDC) in Lithia Springs, Georgia. The new Atlanta PDC will employ up to 30 employees in 107,000 square feet of space. Stocking approximately 43,000 Lexus parts, the facility will serve 27 Lexus dealers in the Southeast, primarily in Atlanta, as well as a five state area that includes Georgia, North Carolina, South Carolina, Alabama, and Tennessee.... more

The Nature of It All

The Nature of It All

August 25, 2016
YELLOWSTONE NATIONAL PARK (Aug. 25, 2016) –  Online gaming or using social media apps - kids often live in virtual environments.  But kids in Yellowstone National Park will soon have a new living environment to explore, with help from Toyota. ... more

Let's Roam Places

Let's Roam Places

August 18, 2016
What does Toyota have in common with the National Parks?... more

Toyota Financial Services Offers Payment Relief to Customers Affected by Louisiana Flooding

Toyota Financial Services Offers Payment Relief to Customers Affected by Louisiana Flooding

August 16, 2016
TORRANCE, Calif., August 16, 2016 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the flooding in Louisiana. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the FEMA designated Louisiana disaster areas. ... more

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

August 11, 2016
PLANO, Texas, August 11, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is changing the remedy for approximately 337,000 Model Year 2006 - 2011 Toyota RAV4 and Model Year 2010 Lexus HS 250h vehicles involved in a 2013 recall.  Dealers will replace both rear suspension arm assemblies with new ones at no cost to customers.  In addition, an epoxy will be applied to prevent future arm adjustment during vehicle service.... more

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

August 10, 2016
ANN ARBOR (August 10, 2016) – Research focused on artificial intelligence, robotics and autonomous driving at the University of Michigan (U-M) will get a major boost thanks to an initial $22 million commitment from the Toyota Research Institute (TRI), announced today by TRI-CEO Gill Pratt in an address to the U-M faculty.... more

Fueling the Future

Fueling the Future

August 09, 2016
TORRANCE, CALIF. (Aug. 9, 2016) – Game-based learning. Augmented reality virtual field trips. Biometric eye-tracking to determine how students absorb and understand content.

Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
 ... more

Toyota Takes Corolla's 50th Anniversary Celebration to West Coast

Toyota Takes Corolla's 50th Anniversary Celebration to West Coast

August 05, 2016
Torrance, Calif., Aug. 5, 2016 – Toyota continues to celebrate the Corolla’s 50th anniversary across the U.S., and is making a stop at the 2016 “Celebrando Latinas” conference taking place August 6, 2016, at the Hilton San Diego Bayfront in San Diego, California.... more

Team Spirit Tops Podium in New National Toyota Campaign

Team Spirit Tops Podium in New National Toyota Campaign

August 05, 2016
LOS ANGELES (Aug. 5, 2016) – What do skydivers, Toyota team members and world-class athletes Summer Sanders and Amy Purdy have in common? Teamwork.... more

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

August 04, 2016
Toyota City, Japan, Aug. 4, 2016 -- Toyota Motor Corporation (TMC) today announces its financial results for the first quarter ended June 30, 2016.... more

Toyota Supports Community Empowerment at the 2016 National Urban League Conference

Toyota Supports Community Empowerment at the 2016 National Urban League Conference

August 02, 2016
NEW YORK CITY, August 2, 2016 – All roads will lead to Baltimore tomorrow for the 2016 National Urban League’s Annual Conference featuring numerous business and community empowerment workshops led by prominent business and civil rights leaders during the four-day event at the Baltimore Convention Center. Toyota, a major sponsor, celebrates its 25th anniversary with the National Urban League, the nation’s largest historic, civil rights and urban advocacy organization.... more

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

August 02, 2016
TORRANCE, Calif., August 2, 2016 -- It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.... more

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