Auto Shows/Events

Toyota and Scion 'Presente' at Hispanicize 2015

Toyota and Scion 'Presente' at Hispanicize 2015

February 26, 2015
MIAMI, Feb. 26, 2015 — Toyota and Scion will be present at Hispanicize 2015 when the company returns as the official automotive and transportation sponsor of the annual conference, March 16 to 20 in Miami.  This will be the second consecutive year at Hispanicize for the world’s leading automotive manufacturer, whose powerful brand presence at the 2014 conference was highlighted by vehicle displays, iPad giveaways, social media contests, ride-and-drive experiences and an autograph session with Toyota NASCAR drivers.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.

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Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

February 19, 2015
DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.... more

Toyota Engineers Back on the Rally Circuit

Toyota Engineers Back on the Rally Circuit

February 19, 2015
YORK TOWNSHIP, Mich. (Feb. 17, 2015) – Hot on the heels of President Akio Toyoda’s announcement that the automaker will be returning to the World Rally Championship (WRC), the Toyota Technical Center Rally Team (TTCRT) is racing headlong into the 2015 season, doubling their Rally-America appearances and adding depth to their stable of drivers, crew and support team.
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Mirai Drives Toyota to Fast Company's 'Most Innovative' List

Mirai Drives Toyota to Fast Company's 'Most Innovative' List

February 09, 2015
TORRANCE, Calif. (Feb. 9, 2015) – Toyota has been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

January 20, 2015
PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves.

With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota’s new campus in a manner that can only be described as not your traditional groundbreaking ceremony.... more

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

Time for a Bob Talk. Check out Toyota Senior Vice President Bob Carter’s Presentation at Deutsche Bank 2015 Global Auto Industry Conference

Time for a Bob Talk. Check out Toyota Senior Vice President Bob Carter’s Presentation at Deutsche Bank 2015 Global Auto Industry Conference

January 13, 2015
Toyota Senior Vice President of Automotive Operations Bob Carter will speak at Deutsche Bank’s 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015. Follow the presentation via webcast beginning at 7:15 a.m. EST.
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Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

January 13, 2015
DETROIT (Jan. 13, 2015) – Throaty rumbles and nimble handling aren’t just for sport coupes. Meet the all-new 2016 Lexus GS F performance sedan.  It is not a standard luxury sedan or track car. The GS F rolled into the North American International Auto Show today with a growl, four doors and enough cabin space to comfortably accommodate five adults.... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

November 18, 2014
Toyota North America CEO Jim Lentz speaks at the 2014 NADA/J.D. Power Western Automotive Conference in Los Angeles, Nov. 18, 2014.... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

November 17, 2014

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

November 10, 2014
More than 90 VIP guests, including many members of South Florida media, convened under a beautiful Miami night sky on Friday, November 7th, 2014 at the renowned New World Center in Miami Beach for a Camry "Bold"-themed Miami Auto Show event hosted by Toyota's Hispanic Business Strategy Group and its partners, including Southeast Toyota.... more

Horsin’ Around In The Sand

Horsin’ Around In The Sand

November 06, 2014
As a young girl living on a farm in southern Indiana, Samantha Stone helped train and show performance horses at local and regional competitions, often with great success. This success and passion led Stone to one day dream of showcasing the beauty and power of horses throughout the country.
 
However, now an engineer in Toyota’s Vehicle Planning/Production Engineer division, it’s a different kind of horsepower that gets Stone’s heart pounding.... more

Rally On! TTC Rally Team Finishes 2nd in Final Stage Rally Event of 2014

Rally On! TTC Rally Team Finishes 2nd in Final Stage Rally Event of 2014

October 31, 2014
Ann Arbor, Mich,. Oct. 31, 2014 - For the second time this season, the Toyota Technical Center Rally Team (TTCRT) hit the stage rally circuit, this time in Houghton, Mich. for the 2014 Lake Superior Performance Rally.

After a confidence building performance in July’s New England Forest Rally, the team, comprised entirely of Toyota engineering team members, headed to Michigan’s Upper Peninsula with hopes of continued improvement and gained experience. What they accomplished, however, was a 2nd place finish -- besting the only other OEM rally team and 14 other teams in the process.... more

Building More Than Cars:  Toyota Opportunity Exchange Brings Minority & Women-Owned Business Enterprises (M/WBEs) into Automotive Game

Building More Than Cars: Toyota Opportunity Exchange Brings Minority & Women-Owned Business Enterprises (M/WBEs) into Automotive Game

October 28, 2014
CINCINNATI (Oct. 28, 2014) – Kevin Shurn operated his business from a two-bedroom apartment when he attended Toyota’s first-ever Opportunity Exchange in 1990. Three years later, he secured his first contract, providing janitorial services to Toyota’s Georgetown, Ky., plant. Today, his Elizabethtown, Ky.-based Superior Maintenance Co. has more than 500 employees, serving Toyota manufacturing facilities in Kentucky, Indiana and Texas.... more

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