Auto Shows/Events

2017 NAIAS - Toyota Entune 3.0

2017 NAIAS - Toyota Entune 3.0

January 10, 2017
Toyota Connected Executive Vice President of Business Planning & Strategy Sandy Lobenstein talks about Toyota's third-generation Entune telematics platform at the North American International Auto Show (NAIAS) in Detroit, Jan. 10, 2017.

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Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

January 05, 2017
Las Vegas, Jan. 5, 2017 – A cloud-connected telematics system that brings the internet into your car. Smartphone integration that makes it easy for developers to create apps for your vehicle. And an artificial intelligence-powered concept vehicle that grows with you to build an immersive, friendly relationship. Connected, intelligent technologies are radically re-shaping the way we interact with our cars, and Toyota’s brought them to the floor of the 2017 Consumer Electronics Show.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

January 04, 2017
Senior Vice President, Automotive Operations, Bob Carter speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

January 04, 2017
Toyota Research Institute CEO Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

Toyota Concept-i Makes the Future of Mobility Human

Toyota Concept-i Makes the Future of Mobility Human

January 04, 2017
Las Vegas, Jan. 4, 2017 -- Imagine if the vehicles of the future were friendly, and focused on you. That’s the vision behind Toyota’s Concept-i. Announced today at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota’s view that vehicles of the future should start with the people who use them.  ... more

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

January 04, 2017
LAS VEGAS, Jan. 4, 2017 -- Ford Motor Company and Toyota Motor Company are forming SmartDeviceLink Consortium, a nonprofit organization working to manage an open source software platform with the goal of giving consumers more choice in how they connect and control their smartphone apps on the road.
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A Campus Grows in Plano: CEO Jim Lentz Gives Sneak Peek at the New Toyota

A Campus Grows in Plano: CEO Jim Lentz Gives Sneak Peek at the New Toyota

October 13, 2016
PLANO, TEXAS, Oct. 13, 2016 – More than 1,200 tons of Texas limestone. Twelve acres of glass. Seventeen thousand tons of reinforcing steel. And thousands of construction workers on site daily. For the new Toyota, there’s no place like home.... more

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

October 13, 2016

30 Years After Groundbreaking, Toyota Kentucky Proves Age is Only a Number

30 Years After Groundbreaking, Toyota Kentucky Proves Age is Only a Number

June 08, 2016
Georgetown, Ky. (June 8, 2016) – It started with an announcement in December 1985. Today it is a bustling operation that employs 8,000 people, sprawls 169 football fields (that’s just the building!) and represents a $6 billion (and growing) investment.... more

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

May 07, 2016
LAS VEGAS, Nevada, May 7, 2016— Before a roaring crowd of AMA Supercross fans, Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. “Ballistic” BJ, an off-roader who has won the grueling Baja 1000 twice without the assistance of a second driver, will join Toyota’s diverse roster of sponsored athletes and will field a Tundra TRD Pro Trophy Truck in the SCORE International and Best in the Desert (BITD) series.... more

Toyota Siennas Storm into One Lap of America Race

Toyota Siennas Storm into One Lap of America Race

April 25, 2016
Torrance, Calif., April 25, 2016 -- Everyone has a “bucket list,” those things we just have to do… no ifs, ands, or buts.  For automotive enthusiasts everywhere, competing in Brock Yates’ One Lap of America is squarely on that list.
 
This year, though, the competition will get a real taste of the unexpected.  It’s one thing to bring a sports car to the event; people see that coming.  But what if you could really make people do a double-take? 
 
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Rally RAV4 Prepares to Attack Next Round at Oregon Trail

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

April 21, 2016
Torrance, Calif., April 21, 2016 -- A well-rested Toyota-Millen RAV4 team are preparing to take on the Oregon Trail rally in Portland, Ore. this Friday, Saturday, and Sunday.  A lengthy, grueling three-day rally awaits the durable and capable RAV4.... more

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
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2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Rock On! Toyota Rolls with Marathon Series for 2016

Rock On! Toyota Rolls with Marathon Series for 2016

March 20, 2016
DALLAS, March 20, 2016 – Toyota and CGI are taking to the track – and stage – again, but the real winners will be the 600,000 athletes that participate in a Rock ‘n’ Roll Marathon Series event in 2016.
 
On the heels of last year’s wildly successful partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the series, have renewed their partnership for 2016. The result? Toyota is again the official vehicle of the marathon series and title sponsor of the Toyota Rock ‘n’ Roll Concert Series. The concert series, a highlight of the race experience, features headliner performances at finish line festivals across the United States.... more

Denny Hamlin Captures Toyota's First Daytona 500 Victory

Denny Hamlin Captures Toyota's First Daytona 500 Victory

February 22, 2016
DAYTONA BEACH, Fla. (Feb. 22, 2016) – Camry driver Denny Hamlin won NASCAR’s biggest race – the Daytona 500 – when he finished first in Sunday’s 2016 NASCAR Sprint Cup Series (NSCS) season-opener at Daytona International Speedway. Hamlin earned his first-career Daytona 500 victory and the first for Toyota in the prestigious event which is second to only the series championship, which Camry driver Kyle Busch won in 2015.... more

Toyota Injector Rises at New Daytona

Toyota Injector Rises at New Daytona

February 18, 2016
DAYTONA BEACH, Fla. (Feb. 18, 2016) – The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
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Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

January 14, 2016
DETROIT, Jan. 14, 2016 – Following the reveal of the new Lexus LC 500 to the world media this week, the public gets its first look as visitors to the 2016 North American International Auto Show at Detroit’s Cobo Center see the alluring, expressively designed luxury coupe that defines a new era for the global luxury brand.... more

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

January 13, 2016
DETROIT, Jan. 13, 2016 -- Four years after winning the EyesOn Design best concept car award for the Lexus LF-LC 2+2 Hybrid Sport Coupe, Lexus has received high accolades for the production car, the all-new LC 500 luxury coupe.  The Lexus LC 500 was named 2016 EyesOn Design Award for Design Excellence – Production Car and EyesOn Design Award for Design Excellence – Interior Design at the 2016 North American International Auto Show (NAIAS) in Detroit on Tuesday, January 12.... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Time for Bill Talk

Time for Bill Talk

January 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay will speak at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12. Check out his presentation via webcast at 3:50 p.m. EST.... more

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