Edward J. Laukes
Vice President – Marketing
Media, Incentives & Motorsports
Toyota Motor Sales, U.S.A., Inc.
Ed Laukes is vice president of marketing communications and motorsports, service, parts and accessory sales and marketing for Toyota Motor Sales (TMS), U.S.A., Inc. and is a member of Toyota Racing Development board of directors.
Laukes is responsible for managing advertising for all Toyota cars, trucks and sport utility vehicles. He works with a number of Toyota’s advertising agencies, including Saatchi & Saatchi; Hispanic agency, Conill Advertising; African American agency, Burrell Communications and Asian agency, InterTrend. Laukes also manages motorsports public relations and marketing operations, which include strategy, research, sponsorship, advertising and merchandising activation as well as parts, service and accessory sales & marketing.
Since joining Toyota in 1989, Laukes has held various positions in both the Lexus and Toyota divisions. He first served as district service and parts manager for the Lexus Central Area and held a variety of additional management positions in the field. Subsequently, he held the positions of sales and production planning manager and sales administration manager at TMS headquarters in Torrance, Calif.
In 1998, Laukes was promoted to assistant general manager and later became general manager for the Lexus Southern Area. In this role, he was responsible for directing sales, service, parts, marketing and customer relations activities for the area. Most recently, Laukes served as general manager for the Toyota New York Region.
Prior to joining Lexus, Laukes worked with Buick and American Honda. Laukes earned a bachelor’s degree from DePaul University in Chicago, Ill.