Lexus and Scholastic Announce First Round of Winners in the 2010-2011 Lexus Eco Challenge

Challenge #2 (Air/Climate) Entries Due January 19, 2011
TORRANCE, Calif., January 6, 2011 – Sixteen student teams from 11 states have been named winners in the first round of the fourth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it.  Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Students across the country demonstrated their commitment to the planet with programs aimed at protecting land and water.  Each winning team has earned $10,000 in scholarships and grants to be shared among the students, teacher and school.  Their win has secured each team an invitation to participate in the Final Challenge for a chance at one of two $30,000 grand prizes and eight $15,000 first-place awards. In addition, the winning action plans will be featured on a special Web page to inspire other students to take action in their communities.
“It’s great to see so many different ways the students have delved into their projects,” said Mark Templin, Lexus group vice president and general manager.  “This goes to show that there is a never-ending supply of environmental issues and these students are finding many unique and exceptional ways to take action and improve our environment.”
For each of the challenges, teams are required to define an environmental issue that is important to them, develop an action plan to address the issue, implement the plan, and report on the results.  The Challenge #1 winning teams that best addressed environmental challenges associated with land and water are:
High School Teams:
Middle School Teams:
This year’s Lexus Eco Challenge launched on Sept. 27, 2010, and concludes with the announcement of the first place and grand-prize-winning teams during Earth Month in April 2011.  Challenge #2, which asks students to address the environmental challenges for air and climate, is currently underway and has an entry deadline of Jan. 19, 2011.
In addition to the ongoing contest, the Lexus Eco Challenge also includes educational materials created and distributed by Scholastic, the global children’s publishing, education and media company, to encourage teachers to integrate creative lesson plans about the environment into their classrooms.  For each challenge, the Web site ( has lesson plans and teacher instructions, including questions to help guide a discussion about the current challenge topic, facts about the topic, and guidelines for a specific classroom project.
The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $5 million in donations each year for organizations that help build, shape and improve children’s lives.
#   #   #
Media Contact:
Nancy Hubbell, Lexus Communications, (310) 468-7633