Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

2011 Toyota Highlander Hybrid 005
TORRANCE, Calif., September 23, 2010 – Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV, along with a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback, Venza mid-size crossover, and FJ Cruiser mid-size SUV.  The 2011 Highlander models will begin arriving at dealers September 24. The 2011 Venza will arrive at dealers in early October, followed by the Prius and FJ Cruiser in late November.
 
For 2011, standard equipment levels have been improved across all Highlander grades to meet customer demand.  The Highlander and Highlander Hybrid receive styling changes to the interior and exterior, including an all-new front fascia, hood and fenders.  All models will now include a standard 50/50-split third-row with rear climate control, improving both cargo flexibility and passenger comfort.  A new Tech Audio package includes a USB port, integrated satellite radio, and Bluetooth hands-free phone and streaming audio.  In addition to featuring the Star Safety System, which is standard on all Toyota models, the 2011 Highlander will receive standard Smart Stop Technology, Toyota’s brake override system. The MSRP for Highlander will begin at $27,390 for the base four-cylinder two-wheel drive model; the SE V6 two-wheel drive will be $33,150, while the Limited V6 four wheel-drive model will be $36,345.  The MSRP for Highlander Hybrid will range from $37,290 for the base model to $42,945 for the Limited model.  
 
The Prius, celebrating ten years of sales in the U.S., will have a MSRP range of $23,050 for the Prius Two model to $28,320 for the Prius Five model, an increase of $250, or 0.9 to 1.1 percent.  
 
The Venza mid-size crossover will continue to be equipped with Smart Stop Technology in 2011.  The MSRP will range from $26,475 for the four-cylinder FWD model, to $29,750 for the V6 AWD, an increase of $200, or 0.7 to 0.8 percent.
 
The 2011 FJ Cruiser mid-size SUV features technology and equipment upgrades, along with interior refinements that include better passenger ingress/egress and more advanced audio systems.  The enhanced standard audio system, includes steering wheel audio and Bluetooth® controls, XM Radio (includes 90-day trial), USB port with iPod® connectivity, and hands-free phone capability and music streaming via Bluetooth® wireless technology.  The 2011 FJ Cruiser also receives Smart Stop Technology.  The MSRP for the 2011 FJ Cruiser will range from $25,090 for the 2WD model to $26,680 for the 4WD model with automatic transmission, an increase of $1,110, or 4.3 to 4.6 percent.
 
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NOTE TO EDITORS: Photos of Toyota and Scion models are available for editorial use only by the news media in digital form without charge at http://www.toyotanewsroom.com.
 
 
CONTACTS:            
Toyota Division Communications
Sam Butto (310) 468-7728 or sam_butto@toyota.com
Dave Lee (310) 468-2077 or david_lee@toyota.com
 
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com
 
 
 
Vehicle/Model Number
Grade
 Doors
 Body Style
Trans
NEW
MSRP
MY
HIGHLANDER
 
 
 
 
 
 
6942
 
Base L4 2WD
5
SUV
6AT
$ 27,390
11MY
6943
 
SE L4 2WD
5
SUV
6AT
$ 31,995
11MY
6946
 
Base V6 2WD
5
SUV
5AT
$ 28,545
11MY
6951
 
SE V6 2WD
5
SUV
5AT
$ 33,150
11MY
6954
 
Limited V6 2WD
5
SUV
5AT
$ 34,895
11MY
6948
 
Base V6 4WD
5
SUV
5AT
$ 29,995
11MY
6953
 
SE V6 4WD
5
SUV
5AT
$ 34,600
11MY
6956
 
Limited V6 4WD
5
SUV
5AT
$ 36,345
11MY
HIGHLANDER HYBRID
 
 
 
 
 
 
6964
 
Base 4WD-i
5
SUV
CVT
$ 37,290
11MY
6966
 
Limited 4WD-i
5
SUV
CVT
$ 42,945
11MY
               
 
Vehicle/Model Number
Grade
 Doors
 Body Style
Trans
 MSRP Increase
NEW
MSRP
MSRP % Increase
MY
PRIUS
 
 
 
 
 
 
 
 
 
1223
 
Two
5
Hatchback
CVT
$     250
$ 23,050
1.1%
 
11MY
1225
 
Three
5
Hatchback
CVT
$     250
$ 24,050
1.1%
 
11MY
1227
 
Four
5
Hatchback
CVT
$     250
$ 26,850
0.9%
 
11MY
1229
 
Five
5
Hatchback
CVT
$     250
$ 28,320
0.9%
 
11MY
VENZA
 
 
 
 
 
 
 
 
 
2810
 
L4 FWD
5
Liftback
6AT
$     200
$ 26,475
0.8%
 
11MY
2812
 
V6 FWD
5
Liftback
 6AT
 $     200
 $ 28,300
 0.7%
 
11MY
2820
 
L4 AWD 
5
Liftback
6AT
$     200
$ 27,925
0.7%
 
11MY
2822
 
V6 AWD 
 5
 Liftback
6AT
 $     200
$ 29,750
 0.7%
 
11MY
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vehicle/Model Number
Grade
 Doors
 Body Style
Trans
 MSRP Increase
NEW
MSRP
MSRP % Increase
MY
FJ CRUISER
 
 
 
 
 
 
 
 
4702
 
2WD
5
SUV
5AT
$     1,110
$ 25,090
4.6%
 
11MY
4703
 
4WD
5
SUV
6MT
$     1,110
$ 26,270
4.4%
 
11MY
4704
 
4WD
5
SUV
5AT
$     1,110
$ 26,680
4.3%
 
11MY
 
 
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.