Robert S. Carter
Senior Vice President – Automotive Operations
Toyota Motor Sales, U.S.A. Inc.
Bob Carter is senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. Carter is responsible for the Toyota division, the Lexus division, sales administration, Toyota Logistics Services, Toyota Motor Sales de Mexico and Toyota de Puerto Rico.
Prior to his current position, Carter was group vice president and general manager of Toyota division at TMS, where he was responsible for leading all sales, logistics and marketing activities for Toyota and Scion regional sales offices and distributors.
Carter previously served as group vice president and general manager of Lexus where he oversaw all aspects of Lexus automotive operations, including sales and marketing, retail development, customer satisfaction and product planning. His responsibilities also included coordinating sales activities, dealer relations, parts and service operations, and the marketing operations of four regional offices around the country.
As vice president of sales for the Toyota division earlier in his career, Carter was responsible for dealer and field operations for TMS, private-distributor interface coordination, corporate retail dealer development and public companies. Carter has also served as vice president of sales and dealer development for the Lexus division.
Since joining TMS in 1981 as a warranty processor, Carter has held a number of other positions, including general manager of Toyota’s Denver regional sales office, Lexus eastern area manager, and Lexus national market representation manager. He was also the general manager and part owner of Hyannis Toyota in Hyannis, Mass.
Carter received a bachelor’s degree in business from Shippensburg State College in Shippensburg, Pa.