Doug Murtha

Doug Murtha

Group Vice President - Scion Divison

Toyota Motor Sales, U.S.A., Inc.


Doug Murtha is the group vice president of Scion Division, the youth market laboratory of Toyota Motor Sales (TMS), USA, Inc. Murtha is responsible for all Scion activities.

Previously, Murtha oversaw the development of new concepts and product strategies for Toyota, Scion and Lexus vehicles. He was also responsible for new vehicle pricing, cross car line product planning and the consolidation of pricing activities.

Prior to that, Murtha served as corporate manager for marketing operations in the Toyota sales division.

Murtha joined TMS in 1992 in the service and parts operations department. Later, he held a number of positions within the corporate planning department where he was responsible for vehicle pricing and sales planning, Lexus product planning and cross-car line product planning.

Murtha holds a bachelor’s degree from the University of California, Davis.