George E. Borst

George Borst
Executive Advisor
Toyota Financial Services

George Borst, formerly President and Chief Executive Officer of Toyota Financial Services (TFS), currently serves as Executive Advisor to Toyota Financial Services Corporation (TFSC) in Japan, advising the CEO on global issues affecting the operational and financial activities of the company.

Borst entered the automotive field in 1970 as a distribution analyst with General Motors. After 15 years at GM, he began his career with Toyota. During his time at Toyota Motor Sales, Borst created the company’s strategic planning department, oversaw the product planning group, and spent several years leading the Lexus Division. 
In 1997, Borst was selected to run the U.S. operations of Toyota Financial Services. While leading the company until September 2013, Borst oversaw the company’s growth from $20 billion in assets to its current status as one of the nation’s largest financial service providers with $95 billion in assets. As of 2013, TFS USA serves approximately four million active customers, employs over 3,200 associates across the country, and is, by volume, the nation’s largest provider of new vehicle loans and leases.