Toyota Tacoma TX Package Concept

2009 SEMA - Tacoma TX Package 001
The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications.  The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck.  SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.
Toyota used a 2010 Tacoma PreRunner SR5 as the base vehicle for the modification project.  Newport Beach, Calif.-based advertising agency Blue C teamed up with Toyota to create the unique dual theme design.  The driver side graphic, named Tacoma TX2, is an evolution of the current TRD design.  Inspired by traditional TRD elements that convey the lifestyle of Tacoma owners, the design offers a new look and feel that is unique, yet maintains the TRD brand heritage.
The passenger side graphic design, called the TX Pro, conveys the energy of today’s youth.  The design theme is inspired by travels to SCORE International, Vans Warp Tours, Coachella Music Festival and SuperCross events.  The “Pro” designation gives a nod to those who are passionately involved in the high-energy action sports scene.
In addition to its design themes, the Tacoma TX received several performance modifications including TRD 16 x7.5-inch off road bead lock style wheels, BF Goodrich all-terrain T/A KO LT285/75x16 tires, a TRD stainless steel Cat-Back exhaust, Cadmium plated Bilstein 5100 Series shocks, a Genuine Toyota class 4 trailer hitch, a Genuine Toyota lightweight aluminum tube steps with a black finish, a Motoextender by Amp Research, and Genuine TRD floormats. 
Partners and Sponsors
Principle: Toyota Motor Sales, USA, Inc.
Builder: Toyota Motor Sales, USA, Inc.
Performance: Toyota Racing Development (TRD)
Graphics: Blue C Advertising
Base Vehicle
          Þ The tx2 elements were designed to be an extension of the traditional TRD (Toyota Racing Development) graphic
          Þ The “lifestyle” direction targets the audience that utilizes a truck for their normal, everyday life interactions
          Þ The T|X Pro is all about energy & the design aesthetic is inspired by travels to SCORE International, Vans Warp Tours, Coachella Music Festival, & SuperCross.
          Þ Design elements including the “Individualistic” stars and the “Power of Individualism” griffin are utilized as major mainstays in the overall design.