Lexus and Alicia Keys Honor Los Angeles’ Thomas Jefferson High School Through “Lexus Keys to Innovation”

“Lexus Keys to Innovation” Awards Thomas Jefferson High School a $10,000 Grand Prize to Foster Its Environmental Programs for Future Students and the Community
Alicia Keys Shout Out Video to Thomas Jefferson High School
Lexus Keys to Innovation Video
Alicia Keys(Los Angeles, CA) – April 2, 2009 –Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, announced today that Los Angeles’ Thomas Jefferson High School, will be honored with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” philanthropy program.
The “Lexus Keys to Innovation” program is a unique way for Lexus and Alicia Keys to recognize and reward students who have successfully implemented innovative environmental programs in their schools and communities.
Through “Lexus Keys to Innovation,” Lexus and Alicia Keys presented ten schools across the country with a $2,000 donation to support existing environmental programs. In addition to the donation, Lexus and Alicia Keys provided the students complimentary concert tickets and an exclusive opportunity for students to meet Alicia in person during her sound check. Following the tour, each of the participating schools submitted a detailed “action plan” for a chance to win $10,000 to support their existing environmental programs.
Thomas Jefferson High School’s “action plan” proposed that the $10,000 Grand Prize be used to create a native “green” space on campus for the students and faculty to utilize as an interactive educational tool. In a South Central Los Angeles neighborhood currently dominated by concrete, meat packing plants and factories, this new space will be a welcome addition.
“The students of Thomas Jefferson High School have shown a lot of passion toward improving the environment,” said Dave Nordstrom, Lexus vice president of marketing. “We’re very pleased to play a part in helping that passion carry over to future students and the community.”
Both Lexus and Alicia Keys have taken an active role in a variety of environmentally driven initiatives that have had a positive global impact. With “Lexus Keys to Innovation,” Lexus and Alicia Keys have created yet another opportunity to reinforce their shared commitment to safeguarding our planet.
“I want to congratulate the dedicated students of Thomas Jefferson High,” said Alicia Keys. “Lexus is an elegant and inspiring brand and through our partnership we’re creating programs like ‘Lexus Keys to Innovation’ to support environmental initiatives in high schools across the country through music and education.”
“Lexus Keys to Innovation” is the result of the partnership between Lexus and The Alicia Keys Family Foundation.
“Lexus Keys to Innovation” Web site.
About Lexus:
Lexus is celebrating its 20th Anniversary in the United States. Since its debut in 1989, Lexus has earned a reputation for offering high-quality luxury vehicles and providing benchmark customer service through its 226 dealers. This has led to Lexus being the top-selling luxury automaker for nine years in a row. Lexus is also committed to the environment and is the leader in luxury hybrid vehicles. Currently, Lexus has three low-emission luxury hybrids available, with a new HS 250h luxury sedan coming this summer. Through its innovative technology and outstanding customer service, Lexus is dedicated to exceeding its customers’ expectations.
About Alicia Keys:
Enjoying one of the most phenomenally successful years of her career as a performer, producer and songwriter, Keys, who has won twelve Grammys and has sold over 40 million albums and singles worldwide, is one of the most celebrated recording artists in the world. Her latest album, As I Am, has sold over 6 million since its November 13th, 2007, release, when it debuted at #1 with over 740,000 albums sold.