“Lexus is pleased to support Hook A Kid On Golf, an innovative program that creates opportunities for youth to get involved in the game and helps them continue playing as they grow,” said Dave Nordstrom, Lexus vice president of marketing. “When we partnered with USGA, we wanted to be part of the sport’s heritage and be involved at a grassroots level.
This relationship with Hook A Kid On Golf is the perfect opportunity to share the values of golf with a young audience and engage them in the lifestyle. We share Hook A Kid On Golf’s philosophy of innovation and pursuing greatness and are excited to be involved with their program. Lexus is proud to provide kids with tools that are inherent to golfing and will stay with them over their lifetime.”
The Hook A Kid On Golf program, founded in 1990 by the West Palm Beach, Fla.-based National Alliance for Youth Sports (NAYS), seeks to encourage youngsters to learn the game and continue to play golf, while instilling in them an understanding of golf’s rules, etiquette and history. The USGA assisted with the creation of HAKOG with a $90,000 startup challenge grant and provides continued support for the program.
“Lexus and the USGA’s generous donation to the Hook A Kid On Golf program will provide the next generation of would-be golfers greater access to the game,” said Bob Murphy, national spokesperson for Hook A Kid On Golf. “Involving kids in sports at an early age helps improve self esteem and forms a foundation for healthy habits later on in life. This contribution will help make a difference in many children’s lives.”
During the USGA’S Open Championships this summer, beginning with the U.S. Open held June 9-15 at Torrey Pines in San Diego, Lexus will host activities at the Lexus Performance Drive Tent including: the Lexus Full Swing Golf Simulator, daily autograph signings, putting clinics and visits with golf greats, E-Shot photo opportunities with a full-size replica of the U.S. Open trophy in front of a backdrop of the Torrey Pines Golf Course, vehicle displays and courtesy vehicles for players and VIPs.
In early 2007, Lexus and the USGA announced their unprecedented multi-year partnership. The landmark agreement made Lexus the first automotive partner in the USGA’s 113-year history and the official vehicle of the U.S. Open, U.S. Women’s Open and U.S. Senior Open.
Championships will be conducted at the following times and venues: the U.S. Open will be played June 9-15 at Torrey Pines Golf Course in San Diego, Calif.; the U.S. Women’s Open will be played June 26-June 29 at Interlachen Country Club in Edina, Minn. and the U.S. Senior Open will be played July 31-Aug. 3 at the Broadmoor Golf Club in Colorado Springs, Colo.
About Hook A Kid On Golf
Hook A Kid On Golf, which is based in West Palm Beach, Florida is overseen by the National Alliance for Youth Sports. It was created with the assistance of a grant from the United States Golf Association in 1990.
About the USGA
The USGA is the national governing body of golf in this country and Mexico, a combined territory that includes more than half the world’s golfers and golf courses. The Association's most visible role is played out each season in conducting 13 national championships, including the U.S. Open, U.S. Women's Open and U.S. Senior Open. Ten additional USGA national championships are exclusively for amateurs, and include the U.S. Amateur and the U.S. Women's Amateur. The USGA also writes the Rules of Golf, conducts equipment testing, provides expert course maintenance consultations, funds research for better turf and a better environment, maintains a Handicap System, operates a state-of-the art museum housing golf’s greatest collections of art and memorabilia and administers an ongoing "For the Good of the Game" grants program, which has allocated more than $62 million over 11 years to successful programs that bring the game’s values to youths from disadvantaged backgrounds and people with disabilities.