Girls Got Game

TORRANCE, Calif. (June 22, 2007)—Could women golfers be more driven to succeed on the greens than their male counterparts? A new survey from Lexus, in connection with the automaker’s involvement with the upcoming U.S. Women’s Open, reveals that on average, male golfers say the most number of hours spent on a driving range in one day is four. In actuality, women are spending even more hours than men on the driving range (5 vs. 4 hours).
In addition to the survey, Lexus has created a multi-faceted program to provide an unforgettable experience for U.S. Women’s Open attendees. A Full Swing Golf simulator, located within the Lexus vehicle display tent, will allow golf enthusiasts to take their best shots on a virtual 2007 U.S. Open Oakmont course. Players can compete for a chance to win a trip to the 2008 U.S. Women’s Open Championship.
 
Visitors can also have their photo taken with a full-size replica of the U.S. Women’s Open trophy in front of a backdrop of the Pine Needles golf course in the Lexus vehicle display tent. Once snapped, participants can download and forward their photo online at www.MyOwnPursuit.com as well as get tips to improve their own game.
 
About Lexus
 
In January of 2007, Lexus became the first automotive partner in USGA’s 112-year history and serves as Official Vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open, and U.S. Amateur Open. Since its introduction in 1989, Lexus has become synonymous with luxury. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 222 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.