Nihar Patel

Title: Vice President - North American Business Strategy
Nihar Patel
Vice President, North American Business Strategy
Toyota Motor Sales, U.S.A., Inc.

Nihar Patel is vice president of North American business strategy for Toyota Motor Sales (TMS), U.S.A., Inc.

In this position, he is responsible for developing North American business strategy, ensuring future volume growth strategy, engaging future technologies to maintain Toyota’s technology brand leadership, and developing exports to markets outside of NAFTA.

Prior to joining Toyota, Patel was managing director for Abdul Latif Jameel, the sole distributor of Toyota vehicles in Saudi Arabia. He was also the director of business and marketing strategy for Ford’s Asia Pacific Region and deputy general manager of marketing for Mazda Motor Corporation.

Patel received a bachelor’s degree in marketing from New York University and a master’s degree in marketing from Bentley University in Waltham, Mass.

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