Toyota Announces Prices for 2011 Tacoma Pickup Truck

June 18, 2010
 
TORRANCE, Calif., June 18, 2010 - -  Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Tacoma, the best-selling compact pickup truck in North America.
 
The base MSRP for the 2011 Tacoma will range from $16,365 for the Regular Cab 4x2 equipped with a 2.7-liter four-cylinder engine and five-speed manual transmission, to $27,525 for the Tacoma Double Cab 4x4 long bed with a 4.0-liter V6 and five-speed automatic.
 
All 2011 Tacomas will be assembled at Toyota Motor Manufacturing, Baja California (TMMBC) in Baja California, Mexico and Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio, Texas. 
 
For 2011 Toyota has discontinued three low volume manual transmission models and added five four-cylinder, four-speed automatic models.  The new models include: Access Cab 4x2 PreRunner; Double Cab 4x2; Double Cab 4x2 PreRunner; Regular Cab 4x4, and Access Cab 4x4.
 
Added features include a newly designed grille on all Base, SR5, TRD Off-Road, TRD Sport and X-Runner models.  All Regular Cab models will now include air conditioning as standard equipment and 15-inch styled steel wheels will be standard on 4x2 Regular Cab models. 
 
Models with the available six-disc CD changer now come with integrated satellite radio (subscription required). A new Convenience Extra Value Package for Double Cab models adds cruise control, a sliding rear window with privacy glass, remote keyless entry and steering wheel audio controls.  One existing color, Black Sand Pearl will be changed to Black. 
 
The 2011 Tacoma line offers two engines: a 2.7-liter DOHC four-cylinder that produces 159 horsepower with 180 lb-ft. of torque and a 4.0-liter DOHC V6 that produces 236 horsepower with 266 lb-ft. of torque. In both engines, variable valve timing with intelligence (VVT-i) provides strong low-end and mid-range torque.
 
An Electronic Throttle Control System with intelligence (ETCS-i) helps optimize performance and fuel economy. The V6 engine can be teamed with either a six-speed manual or a five-speed automatic transmission. Four-cylinder models offer a choice between a five-speed manual and a four-speed automatic transmission. When equipped with a V6 Tow Package Access Cab models have a maximum tow capacity of 6,500 pounds. 
 
Standard on all Tacoma models is the Toyota Star Safety Systemâ„¢, which includes the anti-lock braking system (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Vehicle Stability Control (VSC) and Traction Control (TRAC).  An Automatic Limited-slip Differential (Auto-LSD), which uses brake intervention to help reduce tire slippage at the rear wheels, is standard on all Tacoma models.    
 
The 2011 Tacoma will begin arriving at Toyota dealerships in late July.
 
# # #
 
CONTACTS:
Toyota Division Communications
Sam Butto                 (310) 468-7728 or sam_butto@toyota.com
David Lee                  (310) 468-2077 or david_lee@toyota.com
 
 
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com
 
 
T O Y O T A   B R A N D   P R I C I N G
Vehicle/Model Number
Grade
Doors
 Body Style
Trans
MSRP Increase
NEW
MSRP
MSRP % Increase
MY
TACOMA 4x2
 
 
 
 
 
 
 
 
 
 
 
 
 
7103
 
L4
2
Reg Cab
5MT
 $ 1,020
$16,365
6.6%
 
11MY
7104
 
L4
2
Reg Cab
4AT
 $ 1,020
$17,265
6.3%
 
11MY
7113
 
L4
4
Access Cab
5MT
 $    275
$19,655
1.4%
 
11MY
7114
 
L4
4
Access Cab
4AT
 $    275
$20,555
1.4%
 
11MY
7162
 
PreRunner L4
4
Access Cab
4AT
 
$21,315
 
 
11MY
7164
 
PreRunner V6
4
Access Cab
5AT
 $    275
$22,750
1.2%
 
11MY
7153
 
X-Runner V6
4
Access Cab
6MT
 $    275
$25,735
1.1%
 
11MY
7182
 
L4
4
Double Cab
4AT
 
$21,865
 
11MY
7186
 
PreRunner L4
4
Double Cab
4AT
 
$22,515
 
11MY
7188
 
PreRunner V6
4
Double Cab
5AT
 $    275
$23,950
1.2%
 
11MY
7190
 
PreRunner LB V6
4
Double Cab
5AT
 $    275
$24,450
1.1%
 
11MY
 
 
 
 
 
 
 
 
 
 
 
 
 
TACOMA 4x4
 
 
 
 
 
 
 
 
 
 
 
7503
 
L4
2
Reg Cab
5MT
 $    915
$20,220
4.7%
 
11MY
7504
 
L4
2
Reg Cab
4AT
 
$21,350
 
 
11MY
7513
 
L4
4
Access Cab
5MT
 $    275
$23,490
1.2%
 
11MY
7514
 
L4
4
Access Cab
4AT
 
$24,390
 
 
11MY
7553
 
V6
4
Access Cab
6MT
 $    275
$25,045
1.1%
 
11MY
7554
 
V6
4
Access Cab
5AT
 $    275
$25,925
1.1%
 
11MY
7593
 
V6
4
Double Cab
6MT
 $    275
$26,145
1.1%
 
11MY
7594
 
V6
4
Double Cab
5AT
 $    275
$27,025
1.0%
 
11MY
7596
 
LB V6
4
Double Cab
5AT
 $    275
$27,525
1.0%
 
11MY
All prices listed above do not include the Delivery, Processing, and Handling Fee (DPH).
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