March 14, 2008 - Torrance, CA - Lexus today announced Manufacturer's Suggested Retail Price (MSRP) for the Pebble Beach Collection RX 350 and ES 350 special edition packages. The RX 350 luxury utility vehicle and ES 350 luxury sedan will both receive Pebble Beach Edition packages for the first time, extending a relationship with Pebble Beach Company that began in 2003, and has since produced an SC 430 Pebble Beach special edition luxury hardtop convertible every year. Production of the Pebble Beach Collection RX and ES is limited to 6,000 vehicles each. The MSRP for the RX 350 Pebble Beach package is $3,880, while the ES 350 package carries an MSRP of $4,170.
The goal of the Pebble Beach Collection is to evoke the feeling of exclusivity that comes with an excursion to the Pebble Beach Resorts. Both the RX and ES Pebble Beach Editions will feature signature colors, popular options and unique badging. Additionally, Pebble Beach Edition owners will have the opportunity to customize their ownership experience by selecting from one of three distinctive merchandise packages: Callaway Golf Experience, Travel or Epicurean Encounter.
RX 350 Pebble Beach® Edition
The RX 350 Pebble Beach Edition will be available in three colors: Classic Silver Metallic, Obsidian Black and Truffle Mica. For the RX models Truffle Mica is available only with this special edition package. The RX will feature new and unique design 18-inch wheels and chrome grille, a color-keyed rear spoiler and a special interior trim combination. Customized floormats, featuring Pebble Beach Company's signature The Lone Cypress™ logo, are included. On the exterior of the RX, Pebble Beach Edition badging will be on the front fenders. The RX 350 Pebble Beach Edition is offered in both front-wheel and all-wheel drive and marks the first Lexus special edition model built in North America at Toyota Motor Manufacturing, Canada.
ES 350 Pebble Beach® Edition
The sleek ES 350 Pebble Beach Edition is available in the special Truffle Mica color, as well as Tungsten Pearl Silver and Obsidian Black. The 7-spoke 17-inch wheels come with an exclusive liquid graphite finish while the interior of the ES features semi-aniline leather-trim and a wood and leather-trim steering wheel. The ES Pebble Beach Edition also features The Lone Cypress™ logoed floormats and special Pebble Beach Edition badging on the front fenders.
Lexus Personalization Program
Owners of an RX or ES Pebble Beach Edition can customize their ownership experience with the Lexus Personalization Program. Three distinct categories of packages are designed to evoke the unparalleled feel of the world-famous Pebble Beach Resorts: The Callaway Golf Experience, Travel, and Epicurean Encounter. Owners can select from item(s) in one of the packages. For more information about the Lexus Pebble Beach Collection and the Lexus Personalization Program please visit (http://www.pressroom.lexus.com).