James E. Lentz
Chief Executive Officer
Toyota North America
President and Chief Operating Officer
Toyota Motor North America, Inc.
Senior Managing Officer
Toyota Motor Corporation
Jim Lentz is chief executive officer of Toyota North America; president and chief operating officer of Toyota Motor North America, Inc. (TMA); and a senior managing officer of parent company Toyota Motor Corporation (TMC), located in Japan.
In this role, Lentz oversees all of Toyota’s North American affiliate companies, including TMA, Toyota Motor Sales, U.S.A., Inc. (TMS), and Toyota Motor Engineering & Manufacturing, North America, Inc. (TEMA), which includes responsibilities for Toyota Motor Manufacturing Canada Inc. (TMMC), and oversight for Toyota Canada, Inc. (TCI). Lentz also is chairman of the North American Executive Committee, comprising top leaders from the affiliate companies.
Most recently, Lentz was president and chief executive officer of TMS and senior vice president of TMA, and served in a global advisory capacity as managing officer for TMC. Prior to that, Lentz served as president and chief operating officer and executive vice president of TMS.
Lentz previously held several executive positions, including Toyota division group vice president and general manager, where he oversaw all sales, logistics and marketing activities for Toyota and Scion regional sales offices and distributors. He also served as group vice president of marketing for the Toyota division and vice president of Scion, responsible for the initial launch of a new line of vehicles designed for the next generation of new-car buyers.
Lentz spent several years in the field as vice president and general manager of the Los Angeles region, and before that, general manager of the San Francisco region. Prior to his role as general manager, he was vice president of marketing services for CAT in Maryland. Lentz has also held several other TMS positions, including field training manager, sales administration manager and truck sales team member.
Lentz joined Toyota in 1982 as the merchandising manager for its Portland region, where he later became the distribution manager and field operations manager.
Lentz serves as chairman on the board of directors for The Global Automakers and is a member of the executive advisory board for Daniels College of Business at the University of Denver (DU), his alma mater.
He was named “Marketer of the Year” by Advertising Age
in 2006, an Automotive News
“All Star” in 2007 and honored at “Industry Leader of the Year” in 2014 by the Automotive Hall of Fame.
Lentz earned a bachelor's degree in marketing and economics and a M.B.A. in Finance from DU.