Title: Vice President - Product Communications
Vice President, Product Communications
Toyota Motor Sales, U.S.A., Inc.
Mike Michels is vice president, product communications for Toyota Motor Sales (TMS), U.S.A., Inc.
Michels is responsible for Toyota, Lexus and Scion product and marketing news, corporate business information, media relations and regional public relations activities. Prior to assuming his current duties, he was corporate manager of external communications for TMS.
Since joining Toyota in 1986, Michels has held a variety of positions, including Toyota Division product news manager, media relations manager, passenger car product planning manager, corporate publications editor and national public relations manager for Lexus Division. At Lexus, Michels was responsible for news media relations, product and technical press information and community relations activities for the newly established luxury vehicle brand.
Prior to his career at Toyota, Michels held positions as technical editor and chief photographer for an international consumer magazine publisher and as a systems engineer and technical writer for an aerospace components manufacturer.
Michels earned a bachelor’s degree in communication arts/journalism with additional studies in aerospace engineering from California State Polytechnic University in Pomona, Calif. His leisure time pursuits include skiing, golf, tennis and vintage sports car restoration.