Vice President, Diversity, Philanthropy & Community Affairs
Toyota Motor Sales, U.S.A., Inc.
Specifically, Rouse’s philanthropic responsibilities include the oversight of Toyota’s key national programs focusing on education, the environment and safety including: the Toyota International Teacher program, a professional development, overseas study program for secondary school educators; Toyota Driving Expectations, a safe-driving program aimed at young teen drivers and their parents; significant scholarship program support for organizations such as UNCF, the Hispanic Scholarship Fund, and the American Indian College Fund. Also he is responsible for Toyota’s very successful social media-based 100 Cars for Good initiative. Additionally, he manages the company’s diversity and inclusion staff which focuses on internal development, business partnering groups, diversifying the dealer organization for Toyota and Lexus, and ensuring accountability for diversity and inclusion among all of the officers of TMS.
Since joining Toyota in 1981, Rouse has held management positions in service administration and planning, product planning, market research, long-range strategic planning, communications planning and product public relations. In addition, he served as communications process team leader for the new era business initiative, corporate manager for customer relationship management in the Office of the Web, corporate manager for customer information management in the Center for Customer Knowledge. Prior to joining Toyota, he was an elementary school teacher and also served as west coast manager for Joseph Markovits, Inc., a New York-based importing company.
Rouse earned a bachelor’s degree in sociology from the University of California Los Angeles, a teaching credential from the University of California Berkeley and a master's degree in business administration from California State University, Dominguez Hills.
Currently, he serves on the boards of trustees of the California Science Center Foundation, the Torrance Cultural Arts Foundation, the Torrance Memorial Medical Center Foundation, Stop Cancer, California State University, Dominguez Hills Foundation, the U.S. Hispanic Chamber of Commerce, the Los Angeles Chamber of Commerce, and the advisory boards of the Torrance Education Foundation, the Manhattan Beach Education Foundation, and the Executive Leadership Team of the American Heart Association.