President and Chief Executive Officer
Toyota Financial Services
George Borst is president and chief executive officer of Toyota Financial Services (TFS), overseeing all operational and financial activities in the Americas region.
Borst began his career with Toyota in 1985 as corporate marketing manager. Since then, he has held a number of management positions at Toyota Motor Sales, Inc., including group vice president and general manager of the Lexus Division and group vice president, Corporate Strategy and Planning. Most recently, Borst served as senior vice president of Toyota Financial Services.
Prior to joining Toyota, Borst had a 15-year career with the Chevrolet Division of General Motors in various management positions.
A leader in diversity and inclusion efforts at Toyota, Borst was recognized with the 2011 CEO Diversity Leadership Award presented by Diversity Best Practices.
Born in Hollis, N.Y., Borst earned a Bachelor of Science degree in economics from Mount St. Mary's College in Emmitsburg, Md., and a Masters in Business Administration from the University of Nebraska.