TORRANCE, Calif., Oct. 5 -- After weeks of online contest submissions, Southern California's Martin Esquenazi was voted the most passionate Toyota Prius owner by the Toyota Prius Facebook community. Esquenazi will host the official 10 Years of Prius Anniversary Celebration on 10.10.10. The event, taking place in Malibu, California, culminates 10 years of Toyota Prius sales in the United States and provides a glimpse at what's to come for the iconic hybrid vehicle.
• WIRED Magazine will host a gadget lab featuring the most innovative green tech products on the market. Editors Daniel Dumas and Steven Leckart will be on hand to discuss the technologies that range from high-utility home and garden devices to personal electronics and quirky gadgets. WIRED Contributing Editor, Joshua Davis, will present on trends in the industry over the next 10 years as part of the event's sustainable lifestyle workshop series. All are proud Toyota Prius owners.
• SHFT.com (www.shft.com) will help curate art, music and sustainable design products to be incorporated into the event. Co-founder Peter Glatzer will speak to the various ways in which the idea of sustainability has impacted our culture in the areas of art, music, new media, product design, architecture and food, as well as produce the gadget lab with WIRED magazine. SHFT.com is a new media platform, offering original video series, shopping and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Actor/activist Adrian Grenier and film producer Peter Glatzer, along with sustainability/design expert Lauren Gropper, have built a platform that uses media to streamline the myriad of sustainable choices now available and to highlight the cultural shift taking place.
• Reverb.org (www.reverb.org), a non-profit organization deeply rooted within the music and environmental communities, will work with Prius to help reduce the environmental impact of this event by integrating renewable technologies to fuel the event and engaging local environmental groups to take part in the 10 Years of Toyota Prius Anniversary Celebration. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband Adam Gardner of Guster, Reverb provides greening programs for the music industry at large while conducting grassroots outreach to music fans everywhere. Reverb has recently worked with Jack Johnson, Dave Matthews Band, Sheryl Crow, Arcade Fire, Drake and many others.
• British actor and comedian Robert Llewellyn will discuss the future of transportation and sustainability. Llewellyn hosts a web series called "Carpool" in which he interviews a guest while giving them a lift in his eco-friendly Toyota Prius. The guests are often well known British television personalities such as Ruby Wax, Jonathan Ross, Professor Brian Cox, Sir Patrick Stewart, Stephen Fry, Craig Charles, David Mitchell, Jo Brand, Dame Evelyn Glennie and many more. The series will also air on the UK's Dave TV channel in November 2010.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.
WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, the editors deliver a glimpse into the future of business, culture, innovation and science. WIRED, published by Condé Nast, has received three National Magazine Awards for general excellence (2005, 2007 and 2009) and was named Magazine of the Decade by Adweek (2009). In 2009, Wired.com was named Best Magazine Website by Adweek, Best News, Business & Finance Website by MPA Digital, and took home six Webby Awards. WIRED magazine and Wired.com reach more than 14 million readers a month.
Jennifer Gross / Alanna Navitski
Saatchi & Saatchi