2010 Toyota Corolla and Scion xB Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award

March 02, 2010
Both models take top honors for second consecutive year
 
March 2, 2010 - - The Insurance Institute for Highway Safety (IIHS) has announced that for the second consecutive year the Toyota Corolla compact sedan and Scion xB have each earned “Top Safety Pick” awards. 
 
The “Top Safety Pick” is the highest safety designation awarded by the IIHS.  To qualify for the award, a vehicle must earn the highest rating of “good” in the IIHS’ front, side, rollover, and rear impact tests and be equipped with electronic stability control.  The IIHS testing was made more stringent in 2010 with the addition of the rollover test, but it did not stop the Corolla and xB from capturing their second consecutive “Top Safety Pick.” 
 
"’Top Safety Pick’ recognizes the vehicles that afford buyers the best overall protection in common crashes," says IIIHS president Adrian Lund. "With more top performers, there's no reason to buy a small car with less than stellar crash test ratings."
 
The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.
 
To earn a “good” rollover rating, a roof must be able to support the equivalent of four times the vehicle’s weight compared with the current federal standard of 1.5.  In the IIHS testing, the xB’s roof withstood a force equal to 6.8 times its vehicle weight.  The Corolla’s roof withstood 5.1 times its vehicle weight. 
 
All Toyota and Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).
 
# # #
 
NOTE TO EDITORS:  Photos to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
 
CONTACTS:
Toyota Division Communications
Greg Thome  (310) 468-3279 or greg_thome@toyota.com
Craig Taguchi (310) 468-3282 or craig_taguchi@toyota.com
David Lee  (310) 468-2077 or david_lee@toyota.com
Sam Butto  (310) 468-7728 or sam_butto@toyota.com
 
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com
 
Related Press Kits

< back

You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.