February 6, 2008 – Torrance, CA - Lexus today introduced the Lexus Pebble Beach Collection of vehicles at the Chicago Auto Show. The RX 350 luxury utility vehicle and ES 350 luxury sedan will receive Pebble Beach Edition packages for the first time, extending a relationship with Pebble Beach Company that began in 2003 and has since produced an SC 430 Pebble Beach special edition luxury hardtop convertible every year.
The goal of the Pebble Beach Collection is to evoke the feeling of exclusivity that comes with an excursion to the Pebble Beach Resorts. Both the RX and ES Pebble Beach Editions will feature signature colors, popular options and unique badging. Additionally, Pebble Beach Edition owners will have the opportunity to customize their ownership experience by selecting from one of three distinctive merchandise packages: Callaway Golf Experience, Travel Package or Epicurean Encounter.
Production of the Pebble Beach Collection RX and ES is limited to 6,000 vehicles each and will be available beginning in mid-February for the RX and mid-March for the ES models. In addition, a sixth version of the successful SC 430 Pebble Beach Edition model will be introduced this summer. To culminate the collection, an LS 600h L Pebble Beach Edition will debut this fall and will include a luxury travel experience to the world-famous Pebble Beach Resorts.
RX 350 Pebble Beach® Edition
The RX 350 Pebble Beach Edition will be available in three colors: Classic Silver Metallic, Obsidian Black and Truffle Mica. Truffle Mica is available on the RX only with this special edition package. The RX will feature new and unique design 18-inch wheels and chrome grille, a color-keyed rear spoiler and a special interior trim combination. Customized floormats, featuring Pebble Beach Company's signature The Lone Cypress™ logo, are included. On the exterior of the RX, Pebble Beach Edition badging will be on the front fenders. The RX 350 Pebble Beach Edition is offered in both front-wheel and all-wheel drive and marks the first Lexus special edition model built in North America at Toyota Motor Manufacturing Canada. The Manufacturer's Suggested Retail Price (MSRP) of the RX Pebble Beach Edition package is $3,880. The base MSRP of the front-wheel drive RX 350 is $37,500 and $38,900 for the all-wheel drive model.
ES Pebble Beach® Edition
The sleek ES 350 Pebble Beach Edition is available in the exclusive Truffle Mica color, as well as Tungsten Pearl Silver and Obsidian Black. The 7-spoke 17-inch wheels come with an exclusive liquid graphite finish while the interior of the ES features semi-aniline leather and a wood and leather steering wheel. The ES Pebble Beach Edition also features The Lone Cypress™ logoed floormats and special Pebble Beach Edition badging on the front fenders.
Lexus Personalization Program
Owners of an RX or ES Pebble Beach Edition can customize their ownership experience with the Lexus Personalization Program. Three distinct categories of packages are designed to invoke the unparalleled feel of the world-famous Pebble Beach Resorts: The Callaway Golf Experience, Travel Sets, and Epicurean Encounter. Owners can select from item(s) in one of the packages.
The Callaway Golf® Experience
Four exclusive packages are designed to improve the look and performance of one's golf game. One dozen personalized Callaway Golf Tour ix Golf Balls can be combined with a Callaway Golf Ft-I driver or Callaway Golf Hyper X driver and one X Hybrid. Three Callaway Golf X-Forged wedges and one Odyssey White Hot XG 2-Ball putter are matched to one dozen personalized Callaway Golf Tour ix Golf Balls. One case (12 dozen) of personalized Callaway Golf Tour ix Golf Balls is also available.
Pebble Beach Edition owners can carry style and refinement from their vehicle into a luxury hotel with one of three luxury luggage packages. A café-colored three-piece leather luggage set includes two cabin duffels, one carriage duffel, and personalized embossed luggage tags. Two pairs of Callaway Golf Eyewear complement the café-colored leather briefcase or the café-colored leather tote bag.
Those owners interested in improving their culinary skills can choose the Epicurean Encounter. They can select a six-piece Viking® Santoku Cutlery Set including 10-slot maple knife block or a four-piece Viking Cookware set. Both come with a Viking Cooking School $200 gift card redeemable for cooking classes or merchandise online at vikingrange.com. The package also offers the option of a café-colored leather wine tote and a diverse selection of wines from member wineries of the highly regarded Napa Valley Vintners.
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for eight years in a row. Lexus and its 223 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.
About Pebble Beach Company
Headquartered on California's scenic Monterey Peninsula, Pebble Beach Company owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. The company also operates four renowned golf courses including Pebble Beach Golf Links, site of the 2010 U.S. Open, marking the fifth playing at Pebble Beach. The company annually hosts premier events such as the Pebble Beach Concours d'Elegance, and the AT&T Pebble Beach National Pro-Am. Pebble Beach®, Pebble Beach Resorts® and The Lone Cypress™ are trademarks of Pebble Beach Company.
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