TORRANCE, Calif. (June 22, 2007)—Could women golfers be more driven to succeed on the greens than their male counterparts? A new survey from Lexus, in connection with the automaker’s involvement with the upcoming U.S. Women’s Open, reveals that on average, male golfers say the most number of hours spent on a driving range in one day is four. In actuality, women are spending even more hours than men on the driving range (5 vs. 4 hours).
Driven to Improve. One out of three women golfers say they prefer to play with golfers who are better than they are (38%).
Heads Up, Ladies: If You Can’t Beat ’Em, Join ’Em. In what may well lead to a record number of women signing up for golf lessons, 43% of women who golf say the sport has improved their relationship with their significant other.
Girls Gone Wild…For Golf! One out of four women golfers say they would rather have the perfect golf swing than the perfect marriage (27%).
Now That’s Commitment. Thirteen percent of women golfers would give up their hair for the perfect swing!
Nice ride, but can my clubs fit in her? Another 52% of women golfers check to see how many bags of clubs can fit in the trunk of a car before they buy it.
True Romance: In an average year, most women golfers spend more money on perfecting their golf game than on gifts for their significant other (52% vs. 48%).
How to Make Friends and Influence People? Play Golf! Women golfers say that golf has improved their relationship in a number of ways. More than six out of ten women golfers say their friendships have benefited because of golf (63%) and another 23% age 18-39 say their pursuit of golf has benefited their job performance.
In addition to the survey, Lexus has created a multi-faceted program to provide an unforgettable experience for U.S. Women’s Open attendees. A Full Swing Golf simulator, located within the Lexus vehicle display tent, will allow golf enthusiasts to take their best shots on a virtual 2007 U.S. Open Oakmont course. Players can compete for a chance to win a trip to the 2008 U.S. Women’s Open Championship.
Visitors can also have their photo taken with a full-size replica of the U.S. Women’s Open trophy in front of a backdrop of the Pine Needles golf course in the Lexus vehicle display tent. Once snapped, participants can download and forward their photo online at www.MyOwnPursuit.com
as well as get tips to improve their own game.
In January of 2007, Lexus became the first automotive partner in USGA’s 112-year history and serves as Official Vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open, and U.S. Amateur Open. Since its introduction in 1989, Lexus has become synonymous with luxury. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 222 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.