News Releases

Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

July 07, 2015
LOS ÁNGELES (7 de julio de 2015) – Desde ahora y durante décadas, los habitantes y visitantes de Los Ángeles podrán descubrir el espíritu de las Olimpiadas Especiales. Como parte de la campaña de Toyota “Share the Journey” (Comparte la travesía) en los Juegos Mundiales de las Olimpiadas Especiales 2015, hoy se consagraron tres murales públicos inspirados en la motivante travesía de deportistas especiales. Los líderes de la ciudad se reunieron con ejecutivos de Toyota, artistas y seguidores de las Olimpiadas Especiales frente al mural del estadio Los Angeles Memorial Coliseum, que se pintó recientemente, para convocar la participación y celebrar la alegría y la valentía de estos atletas.... more

Trio of Murals Immortalize Special Olympics Athletes’ Journeys into Los Angeles History

Trio of Murals Immortalize Special Olympics Athletes’ Journeys into Los Angeles History

July 07, 2015
LOS ANGELES (July 7, 2015) – Today, and decades from now, Los Angeles residents and visitors can discover the spirit of Special Olympics. As part of Toyota’s “Share the Journey” campaign for the 2015 Special Olympics World Games, athletes’ uplifting journeys inspired three public murals dedicated today. City leaders joined Toyota executives, artists and Special Olympics fans at the freshly painted Los Angeles Memorial Coliseum mural to ask for participation and a celebration of athletes’ joy and courage. ... more

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

July 06, 2015
NEW YORK, July 6, 2015 – Toyota has announced the company’s return as presenting sponsor of the 86th Annual Convention of the League of United Latin American Citizens (LULAC), to be held in Salt Lake City from July 7 to 11. Toyota’s presence will be highlighted by the Teen Drive365 virtual reality simulator designed to help teens and parents become safer drivers; and child seat safety education from Buckle Up for Life/Abróchate a la Vida and Cincinnati Children’s Hospital.  Besides an interactive photo booth and displays of its vehicles, Toyota will conduct daily drawings for Apple Watches and child car seats. ... more

Toyota Regresa Como Patrocinador de la 86 Convención Anual de LULAC en Salt Lake City

Toyota Regresa Como Patrocinador de la 86 Convención Anual de LULAC en Salt Lake City

July 06, 2015
NUEVA YORK  (6 de julio, 2015) – Toyota ha anunciado su regreso como patrocinador de la 86 Convención Anual de la Liga de Ciudadanos Latinoamericanos Unidos (LULAC, por sus siglas en inglés), que tendrá lugar en Salt Lake City del 7 al 11 de julio. La participación de Toyota tendrá como destacado el simulador virtual Teen Drive365, diseñado para ayudar a los adolescentes y padres a convertirse en conductores responsables, así como el programa educativo sobre la seguridad de las sillas infantiles en vehículos de Buckle Up for Life/Abróchate a la Vida y el Cincinnati Children's Hospital. Además de contar con un quiosco para fotos virtual y un muestrario de sus vehículos, Toyota estará rifando Apple Watches y sillas infantiles para vehículos cada día del evento.  ... more

Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center

Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center

July 02, 2015
TAMPA, Fla. (July 2, 2015) – During his third tour of duty in Afghanistan, Romy Camargo’s patrol was ambushed. A sniper’s bullet changed the life of this decorated war veteran and his family. Now, with help from Toyota, Camargo, his family and a strong team of supporters are forever changing the lives of paraplegics and quadriplegics across the country.... more

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

July 01, 2015
Tokyo, July 1, 2015 -- Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).... more

June 2015 Sales Conference Notes

June 2015 Sales Conference Notes

July 01, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Marketing Vice President Brian Smith review June 2015 sales.... more

June 2015 Sales Chart

June 2015 Sales Chart

July 01, 2015

Toyota Reports Nearly 210,000 Sales in June

Toyota Reports Nearly 210,000 Sales in June

July 01, 2015
TORRANCE, Calif. (July 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported June 2015 sales of 209,912 units, an increase of 4.1 percent from June 2014 on a volume basis.  With one more selling day in June 2015 than in June 2014, sales were down 0.1 percent on a daily selling rate (DSR) basis. ... more

It's Official! Toyota Mirai Goes the Distance

It's Official! Toyota Mirai Goes the Distance

June 30, 2015
ASPEN, Colo.  (June 30, 2015) – The future of mobility is ready to hit the road – and keep going…and going…and going.

The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.
 ... more

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

June 29, 2015
TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.
 
Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.... more

Cars.com Names Toyota Camry as Most American-Made, Again!

Cars.com Names Toyota Camry as Most American-Made, Again!

June 29, 2015
ERLANGER, Ky., June 29, 2015 – The results are in, and Cars.com has named two Toyota models as most American-Made.
 
The Toyota Camry and the Toyota Sienna have claimed the top two spots, respectively, in the annual Cars.com American-Made Index. This marks Toyota’s return to the American-Made pinnacle for the first time in three years and the fifth time overall that Camry has been ranked number one on the index.... more

Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please

Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please

June 29, 2015
SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015.
 ... more

2016 Scion iM Walkaround

2016 Scion iM Walkaround

June 28, 2015

2016 Scion iA Walkaround

2016 Scion iA Walkaround

June 28, 2015

2016 Scion iA Product Information

2016 Scion iA Product Information

June 28, 2015

2016 Scion iM Product Information

2016 Scion iM Product Information

June 28, 2015

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

June 26, 2015
PLANO, TEXAS, JUNE 26, 2015 – En route to the Special Olympics World Games Los Angeles 2015, Toyota celebrates the Flame of Hope arriving at the temporary Toyota headquarters (TCAL) Friday afternoon as part of the Unified Relay Across America. Toyota’s Steve Curtis, vice president of corporate communications; and Terri Von Lehmden, national manager, PMO & talent acquisition, made the half-mile torch run down Legacy Drive in Plano, Texas. As Curtis and Von Lehmden arrived at headquarters, they were greeted by local Special Olympics athletes and their families, Jim Lentz, Toyota Motor North America chief executive officer, and one-hundred of the first Toyota employees who have moved to Texas.... more

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Lexus Creates Hoverboard of the Future

Lexus Creates Hoverboard of the Future

June 24, 2015
TORRANCE, Calif. – June 24, 2015 - Luxury automotive brand Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.... more

Toyota Unveils Campus Design for New North American Headquarters

Toyota Unveils Campus Design for New North American Headquarters

June 24, 2015
PLANO, Texas, June 24, 2015 – Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.... more

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

June 23, 2015
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.  ... more

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

June 22, 2015
TORRANCE, Calif. (June 22, 2015) – On June 28th, Lexus will compete in the Time Attack class of the Pikes Peak International Hill Climb. The luxury automaker will be campaigning the all-new RC F GT Concept, a vehicle that builds upon the legacy of the IS F CCS-R vehicles that last competed at Pikes Peak in 2013. This historic event, now in its 93rd running, is a race against the clock that tests man and machine with the changing elements, altitude, and a treacherous 12.42 mile, 156 turn course that winds up the peak from 9,390 feet up to the 14,115 foot summit.... more

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

June 22, 2015
SAN ANTONIO (June 22, 2015) – Morgan’s Wonderland and Toyota celebrated Special Olympics athletes at the San Antonio-based family theme park designed with special-needs individuals in mind.... more

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