Featured News

Toyota Sienna Named Best 3-Row Vehicle for Families

Toyota Sienna Named Best 3-Row Vehicle for Families

May 05, 2015
Atlanta, Ga., May 5, 2015 -- Parents love the new Sienna minivan for its upscale style and features, comfort and safety. Kids enjoy the 16.4-inch widescreen entertainment center. But auto writers are a much tougher group to please.
Toyota Motor Sales Reports 1.8 Percent April Sales Increase

Toyota Motor Sales Reports 1.8 Percent April Sales Increase

May 01, 2015
Toyota Engineers to Drive One Lap of America Endurance Race

Toyota Engineers to Drive One Lap of America Endurance Race

April 28, 2015

Latest News

April 2015 Sales Conference Notes

April 2015 Sales Conference Notes

May 01, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review April 2015 sales.... more

April 2015 Sales Chart

April 2015 Sales Chart

May 01, 2015
... more

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

April 30, 2015
TORRANCE, Calif. (April 30, 2015) – Scion’s FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price.... more

Documentary Series 'It Got Better' Returns for Second Season on L/Studio

Documentary Series 'It Got Better' Returns for Second Season on L/Studio

April 29, 2015
TORRANCE, Calif. (April 29, 2015) — The second season of docuseries “It Got Better,” a collaboration between the creative team of Lisa Kudrow and Dan Bucatinsky’s Is Or Isn’t Entertainment (“The Comeback”; “Web Therapy”; “Who Do You Think You Are?”) and Dan Savage and his It Gets Better Project, premieres today on Lexus-owned broadband channel L/Studio (LStudio.com). With “It Got Better,” L/Studio once again supports a passion project from Kudrow/Bucatinsky, who produced the channel’s Emmy-nominated and Webby award-winning “Web Therapy” series.... more

Hamlin Earns Toyota's 100th NXS Victory

Hamlin Earns Toyota's 100th NXS Victory

April 27, 2015
RICHMOND, Va. (April 27, 2015) -- Camry driver Denny Hamlin visited victory lane in the Toyota Care 250 at Richmond International Raceway on Friday night to give Toyota its 100th victory in the NASCAR XFINITY Series.
 ... more

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

Focus on the Future: Kentucky, Toyota Expand Early Childhood Academies

April 24, 2015
Frankfort, Ky. (April 24, 2015) – Preparing parents helps prepare students…which leads to a prepared workforce.
 
Today half of the children in Kentucky arrive at kindergarten unprepared. The United Way Born Learning Academies meet a critical need in Kentucky communities: helping parents turn everyday moments into learning opportunities to help prepare their kids for kindergarten and beyond.... more

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Featured Video

2015 Toyota's One Lap of America

Toyota production engineers are taking on the One Lap of America in a Scion FR-S specially built by Toyota Racing Development. Driver Anthony Magagnoli and co-driver Stephen Byington will drive nearly 3,500 miles across the country in just seven days, stopping at ten race tracks for competition.
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Toyota Mirai - Fueled by Bullsh*t

Hydrogen is almost everywhere. It's in water, grass, and yes, even bullsh*t. But can it fuel a car? Discover more at Toyota.com/FBE.

Featured Photos

2015 Motorsports - 2016 Toyota Mirai Pace Car 001
2015 Motorsports - 2016 Toyota Mirai Pace Car 004
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 002
2015 NYIAS - 2016 Lexus RX Reveal 002
2015 NYAS - 2016 Lexus RX Reveal 004
2015 Motorsports - 2016 Toyota Mirai Pace Car 001

2015 Motorsports - 2016 Toyota Mirai Pace Car 001

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
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2015 Motorsports - 2016 Toyota Mirai Pace Car 004

2015 Motorsports - 2016 Toyota Mirai Pace Car 004

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001

Bill Fay, Group Vice President and General Manager of Toyota Division unveils the all-new 2016 Toyota RAV4 Hybrid at the 2015 New York Auto Show on April 2, 2015. Toyota is the leader in gas-electric hybrid sales in the U.S. since 2000 and now has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. Photo: Joe Polimeni/Toyota
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 002

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 002

Bill Fay, Group Vice President and General Manager of Toyota Division speaks with media after the reveal of the all-new 2016 Toyota RAV4 Hybrid at the 2015 New York Auto Show on April 2, 2015. Photo: Joe Polimeni/Toyota
2015 NYIAS - 2016 Lexus RX Reveal 002

2015 NYIAS - 2016 Lexus RX Reveal 002

Lexus Group Vice President and General Manager Jeff Bracken reveals the 2016 Lexus RX and RX Hybrid at the New York International Auto Show April 1, 2015. Photo: Joe Polimeni
2015 NYAS - 2016 Lexus RX Reveal 004

2015 NYAS - 2016 Lexus RX Reveal 004

Chief Engineer Takayuki Katsuda (left) and Lexus International Executive Vice President Mark Templin pose with the 2016 Lexus RX at the New York International Auto Show on April 1, 2015. Photo: Joe Polimeni

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