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Prepare to Stare.

Prepare to Stare.

December 01, 2016
The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show. Check out the eye-catching sedan: https://livestream.com/Toyota/Detroit2017. #Camry
 
Toyota Motor Sales Reports November 2016 Sales

Toyota Motor Sales Reports November 2016 Sales

December 01, 2016
Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

November 24, 2016

Latest News

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

November 2016 Sales Chart

November 2016 Sales Chart

December 01, 2016
... more

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

November 21, 2016
Cincinnati, Ohio, Nov. 21, 2016 -- It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]... more

How the Toyota Production System Can Make Planning and Delivering Your Thanksgiving Feast as Smooth as Granny's Gravy

How the Toyota Production System Can Make Planning and Delivering Your Thanksgiving Feast as Smooth as Granny's Gravy

November 21, 2016
“What is needed, when it’s needed, in the right quantity.” 

There’s a lot more to the Toyota Production System (TPS) than that, but that simple statement is the foundation of the “just in time” concept (definition below).  If it works for transmissions, engines and vehicles, can it work for your Turkey Day Feast?  Most definitely!... more

Toyota Explores Heavy-Duty Hydrogen Fuel Cell Application

Toyota Explores Heavy-Duty Hydrogen Fuel Cell Application

November 17, 2016
Toyota has long maintained that hydrogen fuel cell technology could be a zero emission solution across a broad spectrum of vehicle types. The scalability of this technology is enabling the automaker to explore a semi-trailer truck application for a California-based feasibility study.... more

Lexus Serves Up the Sriracha IS: Making a Hot Car Spicy

Lexus Serves Up the Sriracha IS: Making a Hot Car Spicy

November 16, 2016
TORRANCE, Calif. (Nov. 16, 2016) —To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations. The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.... more

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Sriracha In Everything – The Hottest Lexus IS Ever

The Lexus Sriracha IS was made with one simple philosophy in mind: Put Sriracha in everything. The paint, the steering wheel, even the key fob. We wanted this car to be as hot as possible. Now it’s so hot, it’s spicy.
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Toyota/STAR Award Winner - Senior Connection - Prius Presentation

Senior Connection Executive Director Tim Shaw receives keys to a new Toyota Prius, Oct. 20, 2016. The organization received the vehicle for winning the 2015 STAR Awards for volunteer transportation service. Senior Connection was named the winner at the Community Transportation Association of America (CTAA) EXPO, earlier in the year.

2016 Toyota Plano HQ Campus - Reel

Toyota Motor North American CEO Jim Lentz talks about the progress of the automaker's new headquarters campus in Plano, Texas, Oct. 13, 2016.

Featured Photos

2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry
2016 LA Auto Show - 2018 Toyota C-HR Debut 01
2016 LA Auto Show - 2018 Toyota C-HR Debut 03
2018 Toyota C-HR 05
2018 Toyota C-HR 01
2018 Toyota C-HR 02
2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry

2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry

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2016 LA Auto Show - 2018 Toyota C-HR Debut 01

2016 LA Auto Show - 2018 Toyota C-HR Debut 01

Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.
2016 LA Auto Show - 2018 Toyota C-HR Debut 03

2016 LA Auto Show - 2018 Toyota C-HR Debut 03

Toyota unveils the 2018 Toyota C-HR at the 2016 LA Auto Show, Nov. 17, 2016.

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Toyota Europe Newsroom newsroom.toyota.eu
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