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Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

January 23, 2015
TORRANCE, Calif. (Jan. 23, 2015) – Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. 
Lexus Design Award 2015 Finalists Announced

Lexus Design Award 2015 Finalists Announced

January 30, 2015
Toyota to Trial New SiC Power Semiconductor Technology

Toyota to Trial New SiC Power Semiconductor Technology

January 28, 2015

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Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

January 23, 2015
TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value. 

Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.... more

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

January 30, 2015
CHICAGO (Jan. 30, 2015) – The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota’s presentation at McCormick Place is designed for consumer engagement and interaction. It features a broad range of new and historic vehicle displays, future concepts, simulators and fun, playful one-of-a-kind rides that show consumers the broad scope of the world’s most progressive full-line automotive manufacturer.... more

Lexus Stokes Emotions with Awe-Inspiring Performance Vehicles and Live Entertainment at Chicago Auto Show

Lexus Stokes Emotions with Awe-Inspiring Performance Vehicles and Live Entertainment at Chicago Auto Show

January 30, 2015
CHICAGO – Jan. 30, 2015 – Lexus is once again instilling high-performance passion as the new GS F sedan makes its first appearance in Chicago since it was revealed to the world in January. The Lexus exhibit at the Chicago Auto Show features a full line of awe-inspiring vehicles that stroke emotions and drive the senses.... more

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

January 30, 2015
CHICAGO, (Jan. 30, 2015) – The winning vehicle of Scion’s 10th annual Tuner Challenge is coming to the 2015 Chicago Auto Show. The Speedhunters-designed “Maximum Attack” Scion FR-S makes its first public appearance since November when it was crowned winner of the Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

January 26, 2015
PHOENIX, Ariz. (Jan. 26, 2015) – Toyota and Vantage Mobility International (VMI) delivered a 2015 Toyota Sienna with the Northstar Access 360 in-floor side entry ramp conversion to disabled U.S. Air Force veteran and Star Spangled Salute contest winner, Susan Kirsch. The delivery ceremony was held this morning at the American Legion in Pasco, Wash., with executives from Toyota and VMI, as well as Ms. Kirsch’s friends and family and local mobility dealer, Specialty Mobility.... more

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2015 Toyota Plano Groundbreaking Ceremony

Toyota hosts a groundbreaking ceremony in Plano, Texas on Jan. 20, 2015. With the help of a 2015 TRD Pro Series Tundra rigged with a plow, the first soil was moved on what will be the site of Toyotas new $350 million campus.
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2015 North American International Auto Show (NAIAS) - 2016 Lexus GS F Reveal

Lexus Group Vice President and General Manager Jeff Bracken unveils the 2016 GS F at the North American International Auto Show (NAIAS) in Detroit on Tuesday, Jan. 13, 2015.

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal

Toyota Group Vice President and General Manager Bill Fay unveils the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015.

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2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008
2015 North American International Auto Show (NAIAS) - 2016 Lexus GS F Reveal 002
2016 Lexus GS F 001
2015 NAIAS – 2016 Toyota Tacoma Family
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008

Toyota unveils the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015. Photo: Joe Polimeni
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2015 North American International Auto Show (NAIAS) - 2016 Lexus GS F Reveal 002

2015 North American International Auto Show (NAIAS) - 2016 Lexus GS F Reveal 002

Lexus Group Vice President and General Manager Jeff Bracken unveils the 2016 GS F (left) at the North American International Auto Show (NAIAS) in Detroit on Tuesday, Jan. 13, 2015. Bracken also announced that Lexus is back in racing as the Lexus RC F GT3 makes its way onto the stage. Photo: Joe Polimeni

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